Mon.Sep 26, 2022

Mars Wrigley Names PepsiCo’s Alejandro Pinillos as New CMO for Europe, CIS and Turkey

Adweek

Consumer brand multinational Mars Wrigley has hired PepsiCo's Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions.

IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December

AdExchanger

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate.

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Adweek Podcast: Winning Business Without the Hassle

Adweek

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by agencies editor Jameson Fleming to discuss the rise in agencies winning new business without pitching, and what it could mean for future agency-client relations. Stream the new episode below, listen and.

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Walmart aims to shift Gen Z perceptions with expansive Roblox play

Marketing Dive

Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first

WhatsApp Begins Rolling Out Call Links

Adweek

Meta CEO Mark Zuckerberg said Monday that messaging application WhatsApp will begin rolling out Call Links this week, enabling users to start or join a call with one tap.

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As gaming attracts mixed-age audiences, advertising gets complicated

Marketing Dive

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising

180NY Continues Its Global Evolution by Naming Evan Weissbrot Chief Experience Officer

Adweek

Agency 180 has named 180NY president Evan Weissbrot to the new position of chief experience officer (CXO).

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WhatsApp: How to Use the Giannis & Family Sticker Pack

Adweek

In February, Milwaukee Bucks superstar Giannis Antetokounmpo became WhatsApp's first global brand partner. As part of this partnership, WhatsApp released an in-application sticker pack inspired by Antetokounmpo called "Giannis & Family."

This Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends

AdExchanger

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture.

TikTok: How to Dislike Comments

Adweek

TikTok now allows users to dislike comments that have been left by other users on videos on the video-sharing platform. When someone dislikes a comment, the commenter won't be notified.

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Omnicom launches online retail practice as clients seek full-funnel view

Marketing Dive

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart

Reaching Hispanic Audiences On Streaming Calls For A Nuanced Approach

AdExchanger

Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital.

What is Automated Billing?

Basis

Agency and brand leaders, we’re about to give you a jump scare. One disclaimer: We’re not liable for the hives you may soon break out in, nor can we be expensed for any rush-scheduled therapy appointments. Here we go: Billing! (…Did we scare you?).

Why Sonic drove away from in-car commercials for its latest campaign

Marketing Dive

CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis

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Restructure on the cards at Unilever as CEO Jope announces retirement

More About Advertising

More big changes could be on their way at Unilever as CEO Alan Jope (below), who has presided over a sagging share price and a furore over Unilever’s “purpose-led” marketing, has announced his retirement at the end of 2023 after five years at the helm.

Social pressure

Seth Godin

It’s normal to feel it. It changes our careers, our dress and even the way we live our lives. The question is: is it caused by external or internal forces? More often than not, it’s simply something we invent. The people we imagine are busy watching and judging us might not even know we exist. Social pressure is something we make up to simplify our decisions

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Setting up your website: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help.

TF1 says Alliances, New KPIs, and Unified Sales will Drive Growth in 2023

VideoWeek

French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth.

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Marketers need to be ‘always-on’ for holiday shopping

Martech

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash.

As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct

Digiday

Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us?

Sojern Celebrates 15 Years Supporting Travel

Exchange Wire

Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [.].

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily.

Why a gaming and esports company is launching its own metaverse platform

Digiday

After acquiring the esports holding company ReKTGlobal in July 2022, technology firm Infinite Reality is using its newfound inventory of gaming and esports properties as a launchpad for its own metaverse platform.

Walmart launches Roblox metaverse experiences

Martech

Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers.

Tango says it’s ‘fearless’ and goes for purpose over impact

More About Advertising

Even Tango – whose TV ads were once infamous for encouraging kids to slap each other in the playground – has now adopted a “purpose” and taken to social media to spread the word.

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How The Independent is getting brands on board to advertise against breaking news

Digiday

The blows to advertising revenue have been brutal for news publishers, particularly for those that are primarily monetized through programmatic advertising and don’t have subscription revenue — like The Independent’s U.S. edition. TALKING TRANSPARENTLY.

Reed Smith LLP: how brands are using NFTs to support charitable giving

More About Advertising

By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global campaigns and marketing efforts. In addition, brands are increasingly engaging in creative collaborations with digital artists and charitable organizations.

‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold

Digiday

Mo Said has been faking it for years. For the better part of his advertising career, the Pakistani-bred creative has bluffed everything from his accent and his name to his interests, with the hope of blending into a predominantly white ad industry.

BBC News gets it right with new trust film

More About Advertising

It’s an ill wind…the BBC has been consistently under fire in recent years (dropping the classified football results on Radio 5 being just one aspect of its silliness) but really big events call for a well-resourced public broadcaster and they don’t come much bigger than the war in Ukraine and the Queen’s death and funeral.

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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance

Digiday

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TTEC and Customer Strategist Journal Launch CXcellence Awards

Martech Series

TTEC Holdings , Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, in partnership with the Customer Strategist Journal , today announced the launch of the inaugural CXcellence Awards.

‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost

Digiday

Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have gotten some — thanks to data clean rooms. More specifically, the match rates in those rooms. Normally, they aren’t anything to shout about.

Promotion Optimization Institute Identifies 2022’s Top Enterprise Capabilities and Vendors

Martech Series

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds.

Natural language search – what’s all the hype?

Martech

Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience.

Omnichannel Customer Experience Leader Cindy Davis Joins Airship’s Board of Directors

Martech Series

Veteran brand executive leading marketing and ecommerce, customer analytics and engagement, and loyalty and brand management, brings global digital transformation expertise to Airship’s board. Mobile app experience company Airship announced the appointment of Cindy Davis to its Board of Directors.

What are Google’s Publisher Provided Identifiers (PPIDs)?

AdPushup

Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience.

mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

mPhase Technologies, Inc.(“mPhase”