Adweek
DECEMBER 22, 2022
It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation application then takes two steps back. Hannah Murphy of Financial Times reported that four employees on the ByteDance internal audit team--two in China and two in the U.S.--improperly obtained the.
Marketing Dive
DECEMBER 22, 2022
Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.
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Adweek
DECEMBER 22, 2022
Public policy apparently isn't hardcore enough for Elon Musk, either. Despite regulatory scrutiny in the U.S. and abroad, Twitter laid off members of its public policy team Wednesday night, Erin Woo of The Information reported.
Martech
DECEMBER 22, 2022
“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 22, 2022
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions. They grab the viewer immediately and.
Marketing Dive
DECEMBER 22, 2022
The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.
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Marketing Dive
DECEMBER 22, 2022
In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.
Adweek
DECEMBER 22, 2022
M&M's is officially returning to the Big Game, and it's doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M's participation in next year's Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its.
Exchange Wire
DECEMBER 22, 2022
Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [.]. The post What’s in store for OOH in 2023? appeared first on ExchangeWire.com.
Adweek
DECEMBER 22, 2022
Some of the best TV right now has been coming from delightfully and unabashedly nerdy sources. TV adaptations of The Wheel of Time, The Rings of Power, The Sandman and House of the Dragon are streaming beloved storylines from high fantasy and sci-fi literature to living rooms across the world. Leveraging IP with an established.
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Martech
DECEMBER 22, 2022
Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique monthly visitors across all their digital properties. With the first-party data unified in the CDP, users authenticated on one digital property could then be identified on another one.
Adweek
DECEMBER 22, 2022
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even Amazon--began launching and promoting vertical video products in a sweeping response to the ascendant popularity of TikTok. While consumer adoption of the format has skyrocketed, the pivot has prompted publishers, particularly those that rely heavily.
Marketing Dive
DECEMBER 22, 2022
As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights.
Adweek
DECEMBER 22, 2022
The NFL's coveted Sunday Ticket package has a home in streaming for the first time. Google and the NFL reached an exclusive multiyear deal to bring all out-of-market Sunday afternoon NFL games broadcast on Fox and CBS to YouTube TV and YouTube Primetime Channels. The subscription-only Sunday Ticket package has been with DirecTV since 1994.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return in 2023. Enjoy your holiday, and may we all resolve to make. The post GDN, The Gol-Darn Network; Back To School With Team Dayā appeared first on AdExchanger.
Adweek
DECEMBER 22, 2022
Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth. The company, which recycles old technology and sells it on, currently employs more than 700 people internationally to serve its mission to reduce mass production.
PubMatic
DECEMBER 22, 2022
If you remind digital marketers about the so-called “Year of Mobile,” you’re likely to get a laugh. That, of course, is because most of the 2010s ended up being the Year of Mobile. Now, it’s clear mobile is far more than just a year, it is a constantly evolving opportunity and channel. To that end, here are some ideas about what’s to come in new year – and era – of mobile advertising from Lashanne Phang, senior director of mobile at PubMatic.
Adweek
DECEMBER 22, 2022
The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption, it's easy for other important television trends to get overlooked.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
DECEMBER 22, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Link Decoration appeared first on AdExchanger.
Adweek
DECEMBER 22, 2022
Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The platform launched in October to select users and was made publicly available this week. Similar to YouTube, users can create a channel to host editorial content like written articles, audio and videos.
Martech Series
DECEMBER 22, 2022
Industry Grids Use Customer Satisfaction and Market Presence to Evaluate Software Products. ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, has earned 29 No. 1 rankings across 87 grids in the G2 Winter 2023 Grid Reports, setting a company record for top rankings and expanding its leadership in Enterprise categories.
Adweek
DECEMBER 22, 2022
Instagram's Notes feature allows users to share posts containing text and emoji that will automatically disappear after 24 hours. Creators also have the option to delete Notes early, rather than allowing them to disappear naturally. Our guide will show you how to delete a note in the Instagram mobile application. Note: These screenshots were captured.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN
DECEMBER 22, 2022
The path to Netflix’s ad-supported offering hasn’t exactly been a smooth one. For years, the service promised to remain advertisement-free. Then, in April 2022, after reportedly losing hundreds of thousands of subscribers, the streaming heavyweight indicated that it would pursue an ad-supported model after all. In July of this year, much to the surprise of many industry experts , Netflix announced Microsoft as its advertising partner.
Basis
DECEMBER 22, 2022
The end of the year: It’s a time for reflection, planning, and…presents. Lots of presents. Preferably, presents we actually like , and will use, instead of stashing them in our regifting closets for the next holiday season (what, you don’t have a regifting closet?). So, in the spirit of the season, we wanted to give our readers a little something that should fire on all those aforementioned cylinders.
Martech Series
DECEMBER 22, 2022
Like countless other industries, the PR world has lagged behind other areas of technological innovation, but are still trying. Certainly, building bigger lists of semi-relevant journalists to blast to, faster, really isn’t the place we should be focusing. Every day, journalists are bombarded with pitches that bear little if any relevance to their previous work.
AdExchanger
DECEMBER 22, 2022
Data privacy. Clean rooms. Measurement. Gaming. M&A. Which trends deserved the hype – and which ones didn’t – in 2022? We dig into some of the biggest topics of the year. The post The Big Story: What Deserved The Hype In 2022 appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
DECEMBER 22, 2022
Annual showcase highlights top feedback management and analysis features and solutions, as voted on by Sogolytics users. Sogolytics, leader in feedback and experience management, recently wrapped up the year with its #FavoriteThings: Top Sogolytics Features & Solutions of 2022 webinar. This annual webinar highlighted the year’s most-loved feature updates and most impactful best practices.
Digiday
DECEMBER 22, 2022
There is still significant debate on the eventuality of the metaverse. It might be too soon to declare 2022 as the year the metaverse took off, but that has not stopped media agencies from trying to innovate. Many seem to agree the metaverse’s exact future going seamlessly between the physical world and virtual one is unclear. Some see it as the inevitable future; others remain skeptical that it will be anything like the book and movie “Ready Player One.”.
Martech Series
DECEMBER 22, 2022
Check Point is a Leader for the 23rd time for its Ability to Execute and Completeness of Visiona. Check Point Software Technologies Ltd., a leading provider of cybersecurity solutions globally, announced it has been recognized as a Leader in the Gartner Magic Quadrant for Network Firewalls. Check Point Software is the only vendor that has been listed as a Leader for the 23 rd time.
Digiday
DECEMBER 22, 2022
Publishers and platforms have tumultuous relationships. Rather than a symbiotic relationship, however, the balance often swings in favor of the latter, causing publishers to flail in the unanticipated wake of platforms’ algorithm changes, prioritizations of certain content or formats, and even their threats to remove news in response to regulation via congressional bills.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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