AdExchanger

JANUARY 21, 2024

You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind through a portal and falls into a world where the only word anyone can say is “Malkovich”? That’s kind of what it’s felt like to be writing about online advertising for the past three years. […] The post Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year appeared first on AdExchanger.

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Seth Godin

JANUARY 21, 2024

Learning is complicated. While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space. In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows. That’s part of the deal.

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AdExchanger

JANUARY 21, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce Copycats The Wild Man Drinking Company (which makes a novelty item called the Krak’in used for shotgunning beers) filed a patent-infringement lawsuit against Temu last week (H/t @Sean Frank, CEO of the wallet brand Ridge). Why’s that interesting? Temu frames itself as […] The post A Temu Patent Lawsuit That Isn’t A Novelty; Amazon Puts The Shine On Prime appeared first on AdExchanger.

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Clearcode

JANUARY 21, 2024

Every few years, certain topics, trends and themes dominate the programmatic advertising industry. For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AdExchanger

JANUARY 21, 2024

The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a few deals scattered throughout the year and a small flurry in Q4 – including Omnicom’s monster $835 million acquisition of Flywheel Digital and Perion’s far smaller but still notable $100 million purchase of out-of-home DSP […] The post LUMA: 2024 Will Be Better For M&A (No, Seriously This Time) appeared first on AdExchanger.

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Digiday

JANUARY 21, 2024

If you asked publishers last summer which alternative identifiers presented the most promise for replacing third-party cookies, most would have responded with a fatigued shrug. But now some are able to quantify the cookie replacements’ revenue impact. In a test of Unified ID 2.0 — which was developed by The Trade Desk and is now managed by Prebid — Justin Wohl, CRO of Salon, Snopes and TV Tropes, recorded a 200% increase in CPMs compared to ads served to an authenticated audience with third-part

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Digiday

JANUARY 21, 2024

Sanofi is playing eco-detective to sniff out just how green its advertising really is. And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. Prasad Sridhar, Sanofi’s head of media, spells it out: marketers there are doing more than just adding up the carbon emissions of its advertising, it’s setting sights on actively reducing them too, he said.

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Bhatnaturally

JANUARY 21, 2024

Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. iPhone: check in Deciphering the difference between a feature of a product or its and its resultant benefit is [.] The post iPhone 15 ‘Check in’, KitKat and more: creative ads of the week appeared first on Bhatnaturally.

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Digiday

JANUARY 21, 2024

The third-party cookie’s deprecation — and broader crackdown on cross-site tracking practices, such as device fingerprinting — comes with side effects. One side effect is losing the means for companies to combat bot traffic. To account for this consequence, Google’s Privacy Sandbox features a proposal for fighting fraudulent traffic called Private State Tokens.

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Rob Campbell

JANUARY 21, 2024

I know, the title of this post must freak you out. Frankly, it freaks me out as well. Seriously … what is going on? First I have lost a ton of weight. Then I have started wearing shoes. AND SOCKS. COLOURFUL SOCKS. And now I’m being positive? What the absolute f**k?! The good news is all you have to do is look at the posts of last week and see that my default remains a sentimental, sarcastic, mischievous piece of s**t.

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Advertising

Digiday

JANUARY 21, 2024

With so many AI-enabled devices arriving on the market this year, what will it take to stand out? Last week, hundreds of companies showcased their wares in Las Vegas at the 2024 Consumer Electronics Show (CES). Tech giants and startups alike debuted an array of new laptops, smartphones, TVs and other devices powered by generative AI. One of the major brands with a presence was Lenovo, which debuted dozens of new devices with AI features including for creativity, gaming and productivity.

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AdvertiseMint

JANUARY 21, 2024

Are you the best Instagram hashtags in 2024? Instagram hashtags open doors to wider audiences and greater engagement. Using the right hashtags on Instagram can make a significant difference in reaching the right people and making your content more discoverable. This article will discuss everything about the best Instagram hashtag for your Instagram post.

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Digiday

JANUARY 21, 2024

You’ve probably heard this before: The best creative in the world will have little impact if it’s not in the appropriate media channel — and the best media channel is likely a waste of ad dollars if the creative stinks. That maxim holds truer than ever, and is playing out across the agency landscape as creative shops add to or enhance their media side offerings, and media agencies partner up with creative and other agencies to return to full service for clients.

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AdPushup

JANUARY 21, 2024

Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils the strategic moves that turn challenges into opportunities. Dive in for a captivating exploration. After experiencing a fruitful festive season around November and December, publishers have to deal with the January revenue drop. In this month, [.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

JANUARY 21, 2024

Aliens and robots are both synonymous with sci-fi, but one marketing agency decided to design something more extraterrestrial to manifest its AI. To show off its new AI platform, S4 Capital’s Media.Monks created an “Alien AI advisor” called Wormhole. With an aesthetic and personality inspired by the worm-like Annelids from “Men In Black,” Wormhole is covered with silicon skin rather than anything metallic or plastic like many other robots.

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AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. But picking the right software can feel confusing with so many options out there. In this guide, we’ll discuss 25 of the best marketing automation tools. It will equip you to choose the best fit for your business. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

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More About Advertising

JANUARY 21, 2024

It’s 40 years to the day since Apple’s “1984” commercial hit the Super Bowl half time slot. The ad was deemed so shocking that it featured in the news bulletins immediately afterwards. Directed by Ridley Scott, 1984’s dystopian, Orwellian mood was meant to capture the epic, liberating impact that Apple would have on all our … The post Apple’s 1984 epic: it’s 40 years since Ridley Scott ‘liberated the masses’ first appeared on More About Advertising.

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Digiday

JANUARY 21, 2024

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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