Adweek
DECEMBER 20, 2023
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises.
AdExchanger
DECEMBER 20, 2023
Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs. One former great, MediaMath, bit the dust as […] The post The Top 10 AdExchanger Stories Of 2023 appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
DECEMBER 20, 2023
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women's volleyball, and media partners and brands are falling over themselves to participate. "The hardest part is making sure we have room for everybody," Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek.
AdExchanger
DECEMBER 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That” Ad platforms are plowing ahead with AI-based software that is not ready to fill roles previously served by human expertise. That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […] The post Is Big Tech Taking AI Too Far?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 20, 2023
Instagram has made public the number of times a post is shared--a metric that previously brands and creators could only see on the platform's backend--indicating the growing importance of sharing as a success metric. Adweek and several other sources noticed the metric appearing alongside the paper plane share icon earlier this year, with one source.
Martech
DECEMBER 20, 2023
In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. They are guidelines to make sure you both start on the right foot and stay on the correct path. These lessons from those who’ve done this before can help you avoid some of their struggles. 1. Audit your assets.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
DECEMBER 20, 2023
While building a project, I found that a key part was stuck. I tapped it with a mallet, then harder, and eventually whacked at it. No luck. Then I got smart and put three clamps around the part, gently turning each one, increasing the pressure, until it simply popped out. Persistent, gentle pressure almost always outperforms sudden, violent blows.
Adweek
DECEMBER 20, 2023
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been a big first year for Disney+'s ad tier, with the streaming plan increasing user engagement 35% from March to September 2023 and 50% of new Disney+ sign-ups heading to the ads plan, according to Rita.
Martech
DECEMBER 20, 2023
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We guarantee you’ll find at least one, and likely more, that can help you.
Adweek
DECEMBER 20, 2023
A brutalist landmark that stretches 40 stories into the Ohio sky, One Nationwide Plaza--Columbus' largest office building--dominates the view from nearly everywhere downtown. And while the steel and limestone facade has changed little since the building opened in 1978, things inside have changed a lot. That's especially been the case since the pandemic, specifically on.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
DECEMBER 20, 2023
Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. By the numbers.
Adweek
DECEMBER 20, 2023
Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and that pressure rolls downhill to agencies, ad partners and publishers. New phrases have emerged to assuage concerned advertisers, like "profit and progress" and "sustainable growth." The idea that advertisers can hit their goals and be.
Exchange Wire
DECEMBER 20, 2023
It’s finally here: the year in which we’ll leave Chrome’s third-party cookies behind for good. The cookieless future we’ve all talked so much about is right around the corner. As we move into 2024, the question persists – how can advertisers [.] The post Predictions 2024: Data Futures appeared first on ExchangeWire.com.
Adweek
DECEMBER 20, 2023
People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands' Anytime Fitness encourages just focusing on the basics that will make life a little better. The "Train for Your Life" campaign from agency Mischief @ No Fixed Address launched with two hero spots. One shows.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
DECEMBER 20, 2023
With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. Read on to get a taste of our advertising and marketing industry coverage from 2023—and check out the Basis blog for all the rest (including our most-read posts of the year ). 1) Digital Advertising Strategies to Win Your Customers' Hearts Who doesn’t love love ?
Adweek
DECEMBER 20, 2023
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its "Chewy Claus" program. But the popular campaign--now in its second year--has been a gift to the brand as well, providing it with real-life, heartfelt stories that have connected with.
Ad Badger
DECEMBER 20, 2023
SUBSCRIBE It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things. Read More How Can I Use Phrase Match To Rank Higher On Amazon? [The PPC Den Podcast] The post How Can I Use Phrase Match To Rank Higher On Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
DECEMBER 20, 2023
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're spending. Will brands see the boost they need this holiday spending season? Or did Black Friday and Cyber Week turn out to be more of a whisper than a bang? In this special edition episode.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 20, 2023
Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented by Marigold.
Adweek
DECEMBER 20, 2023
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial Computing: An AI-Driven Business Revolution. Kebler thinks spatial computing will be a tech pillar over the next few years, and the duo discuss what.
Digiday
DECEMBER 20, 2023
Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous. It’s no surprise, of course, that following its success this past summer, marketers have been asking agency executives, “Where’s our Barbie moment?
Adweek
DECEMBER 20, 2023
In Meta Quest's virtual reality roleplaying game, Asgard's Wrath 2, trickster god Loki causes chaos by opening portals around the world. Agency BBDO used that plot to guide the game's launch campaign, shocking attendees of The Game Awards Dec. 7 by constructing a 300-square-foot portal ripped into the Los Angeles skyline. Founded in 2014, The.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
DECEMBER 20, 2023
If there’s one thing people might be tired of hearing about this year, it’s artificial intelligence. And yet, generative AI will continue to impact the advertising industry in many ways, from content development to enterprise and client tools. As agency and AI experts explain, the technology’s growing prevalence means it will impact more corners of marketing in 2024 — from content transparency and a tighter regulatory landscape to consumer trends and social media commerce.
More About Advertising
DECEMBER 20, 2023
Those of us who thought TikTok was primarily about Korean singing cats are in for a spot of re-education in Lucky Generals’ first campaign for the all-conquering Chinese social media site. The Yorkshire Tea agency seems to return to its favourite county with a tale of ordinary folk changing their lives via TikTok – ‘It … The post TikTok aims for different image in Lucky Generals debut first appeared on More About Advertising.
Digiday
DECEMBER 20, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research.
Exchange Wire
DECEMBER 20, 2023
From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024. Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [.] The post Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 20, 2023
There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2023 and how media companies fared in light of a less-than-stellar ad market. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Exchange Wire
DECEMBER 20, 2023
On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google to pay $700m in antitrust settlement… By now, most of us are aware that carbon emissions are an industry problem. Are [.] The post UK Ad Industry Emissions Rose 8.9% from June to December; X under European Commission Investigation; Google to Pay $700m in Antitrust Settlement appeared first on ExchangeWire.com.
Ad Monsters
DECEMBER 20, 2023
Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media. According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage cons
VideoWeek
DECEMBER 20, 2023
As consumers settle down in front of their streaming services for festive viewing, advertisers are looking ahead to the introduction of ads on Amazon Prime Video, which will become the latest SVOD service to add advertising in the new year. But the Amazon offering differs from Netflix and Disney+, because rather than switching to an ad-supported tier, Prime viewers will be shown ads on their current plan.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
303 
Let's personalize your content