Seth Godin

SEPTEMBER 10, 2023

I used to drive 200 miles to Boston once a week or so. After a few trips on the highway, my subconscious figured out that getting behind a few trucks for the entire ride enabled me to spend four hours without using much conscious effort on driving. Every day, we make decisions. These require effort, and there’s probably a finite amount of energy available for these focused choices.

138

138

AdExchanger

SEPTEMBER 10, 2023

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is The post YouTube Now Competes With Networks. So Networks Should Cut YouTube appeared first on AdExchanger.

130

130

Digiday

SEPTEMBER 10, 2023

As more media companies reported their annual workforce diversity numbers this summer , one trend in the data stood out among several publishers: There is an uptick in the percentage of people choosing not to disclose or self-report their ethnic or racial background. This cohort has increased in size by one to three percentage points year over year at companies like Condé Nast, Vox Media and The Washington Post.

Media 98

Media Marketing 98

AdExchanger

SEPTEMBER 10, 2023

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media. The post GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance appeared first on AdExchanger.

Retail 122

Retail Media Marketing 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

SEPTEMBER 10, 2023

As Roblox continues to expand, brands are still top of mind for the leaders of the metaverse platform. Over the weekend, a select group of developers, marketers and Roblox users gathered in San Francisco for the latest iteration of the annual Roblox Developers Conference. At this year’s event, Roblox rolled out a slate of new tools and functions — all of which at least partially intended to make the metaverse platform more accessible to brands and marketers.

Communications 97

Communications Conversion Marketing Media 97

AdExchanger

SEPTEMBER 10, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into The post Nielsen Nixes Its Plan To Force Amazon Streaming Data Into Its Panels; Brands Feel The Wrath Of The Video Privacy Protection Act appeared first on AdExchanger.

Ad Exchange 117

Ad Exchange Advertising 117

Rob Campbell

SEPTEMBER 10, 2023

… because while the worst of the pain from that terrible day has gone … I know the scars and memories remain. Biggest, big hugs. Will call you later today.

59

59

Digiday

SEPTEMBER 10, 2023

With so much generative AI news happening, Digiday has created a new weekly AI Briefing with news, analysis, research, recaps, previews, interviews and more across this burgeoning landscape. In the coming weeks, this AI Briefing will evolve and expand to look at the ways this market- and world-altering revolution intersects with marketing, media, commerce, technology, regulatory and other topics.

Media 96

Media Marketing 96

AdvertiseMint

SEPTEMBER 10, 2023

Are you wondering what to sell on Amazon FBA? Amazon allows its sellers to take advantage of its vast resources via the Fulfillment by Amazon (FBA) program. However, figuring out the perfect products to list on this platform can be both exciting and challenging. This blog post will unravel the secrets of finding profitable items to sell on Amazon FBA.

Shipping 52

Shipping Manufacturing Retail ROI 52

Digiday

SEPTEMBER 10, 2023

Assembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price. Going back 18 months, the agency also picked up wins for Lenovo and hair care brand Amika. Those wins are the fruit of the holding company’s pivot to consultation as a driving force in pitches.

Media 72

Media Agency 72

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdvertiseMint

SEPTEMBER 10, 2023

Are you looking to explore Amazon retail arbitrage? Amazon retail arbitrage is a smart way to leverage your shopping skills and turn them into a money-making endeavor. With research, dedication, and careful planning, retail arbitrage sellers can transform their bargain-hunting adventures into successful online businesses. This blog will help you understand Amazon retail arbitrage and how you can get started.

Retail 52

Retail Shipping Manufacturing Electronics 52

Digiday

SEPTEMBER 10, 2023

Publishers have a new tool in their efforts to limit AI’s threat to their businesses. And it’s from the company behind one of the predominant threats. In August, OpenAI announced that website owners can now block its GPTBot web crawler from accessing their webpages’ content. Since then, 12% of the 1000 most-visited sites online have done so , according to Originality AI.

Media 64

Media Marketing 64

AdvertiseMint

SEPTEMBER 10, 2023

Are you thinking of selling products to a worldwide audience on Amazon marketplaces? Amazon marketplaces are not just a single entity but a vast ecosystem of platforms, each catering to specific regions and customer bases. Selling on these platforms opens doors to a global customer base and countless opportunities. Whether you are an expert seller or a budding entrepreneur, understanding how these marketplaces work can be a game-changer.

Shipping 52

Shipping Electronics Fashion Audience 52

Exchange Wire

SEPTEMBER 10, 2023

In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base sinks; and Alibaba eyes an expansion of its B2B business in the US. Agencies concerned by transparency issues at Google Following Adalytics’ [.] The post Agencies’ Faith in Google Tested; Meta Bolsters Threads’ Offerings as Users Nosedive appeared first on ExchangeWire.com.

Agency 52

Agency Media 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdvertiseMint

SEPTEMBER 10, 2023

Are you curious about TikTok ads specs? TikTok’s unique ad formats offer exciting opportunities to businesses. However, you need to understand their specifications to maximize them. This article will explore TikTok ad specifications, including TikTok ad formats, sizes, and guidelines. Whether you are a seasoned marketer or new to the TikTok scene, you will discover the key components of successful TikTok ad campaigns.

Video Ads 52

Video Ads Click Through Rate Audience Impressions 52

More About Advertising

SEPTEMBER 10, 2023

US telecoms giant Verizon has moved its $3bn plus US ad account to Ogilvy from McCann. Verizon spent $3.4bn in 2021 so the move will impoact both holding companies, WPP/Ogilvy and Interpublic/McCann. McCann has handled Verizon since 2015. Verizon’s Kristin McHugh says: Ogilvy has proven to be a highly strategic creative partner. Since last year, … The post $3bn Verizon creative goes to Ogilvy first appeared on More About Advertising.

Advertising 49

Advertising Agency 49

AdvertiseMint

SEPTEMBER 10, 2023

Are you an Amazon seller looking to conduct Amazon product research? In the competitive e-commerce world, you need to find the right product niche and best-selling products. Fortunately, an effective Amazon product research tool can point you in the right direction. This article will provide all the information you need to conduct successful product research on Amazon.

Shipping 40

Shipping Fashion Marketing Agency 40

More About Advertising

SEPTEMBER 10, 2023

WPP’s EssenceMediacom has added Sofology’s £4m digital account to other work. Sofology is owned by DFS which reappointed EssenceMediacom earlier this year. The Sofology digital business moves from the7stars. Creative is handled by The Corner. So far this year the merged agency has won Flutter Entertainment and Sky Bet, DFS, Cancer Research UK, eBay and … The post EssenceMediacom adds Sofology digital business first appeared on More About Advertising.

Entertainment 45

Entertainment Agency Advertising Media 45

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.