Adweek

SEPTEMBER 18, 2023

Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

Viewability 317

Viewability Media Advertising Ad Tech 317

Seth Godin

SEPTEMBER 18, 2023

Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will see us and care enough to meet us and connect. A friend just got to college and is a bit concerned that there’s not a lot to do at night.

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Adweek

SEPTEMBER 18, 2023

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we've found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts.

Marketing 314

Marketing 314

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.

MarTech 120

MarTech Audience Conversion Advertising 120

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

SEPTEMBER 18, 2023

The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the sport by connecting domestic advertisers and European clubs to U.S. fans. The new seven-person studio, consisting of four audio and video.

Advertising 297

Advertising Marketing 297

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

A/B Testing 118

A/B Testing Education Conversion Conversion Rate 118

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib

Video Ads 118

Video Ads MarTech Marketing Advertising 118

Adweek

SEPTEMBER 18, 2023

Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon's website or clicking the link in the.

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Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

Marketing 114

Marketing Manufacturing MarTech Communications 114

Adweek

SEPTEMBER 18, 2023

In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative menus, exceptional customer service or celebrity-endorsed marketing. We traditionally assume the content is king and put the community impact behind the bottom line.

Food 280

Food Marketing 280

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Advertising

IAB Tech Lab

SEPTEMBER 18, 2023

Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency.

Media 104

Media 104

Adweek

SEPTEMBER 18, 2023

A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the library's green desk lamps flicker, light streaks through the large bay windows, and pages of ancient books turn by themselves.

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Spoton Digital Media

SEPTEMBER 18, 2023

Audiences are flooded with brand messages. Each day, we see hundreds of social media posts, ads, and promotions. To stand out, you need to do something different. You need to use creative branding to attract attention, stay fresh and relevant, and build stronger connections with your ideal audience. Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

Adweek

SEPTEMBER 18, 2023

Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI.

Marketing 269

Marketing 269

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Playwire

SEPTEMBER 18, 2023

Key Points The metaverse, a seamless blend of physical and virtual reality, represents the next frontier in advertising, offering a deeply personalized and immersive experience. Unlike traditional platforms where ads may feel intrusive, metaverse advertising emphasizes smooth integration into user experiences, allowing for innovative and resonant ad strategies.

Advertising 81

Advertising Ad Tech 81

Adweek

SEPTEMBER 18, 2023

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the investment amount. The estimated value is according to sources familiar with the matter who spoke with Adweek anonymously. The agency's been executing an aggressive expansion strategy, with.

Agency 269

Agency 269

VideoWeek

SEPTEMBER 18, 2023

The BBC, ITV, Channel 4, and Channel 5 have announced this morning that they are developing a joint CTV offering called ‘Freely’, which is set for launch in 2024. The joint service, specifically designed for smart TVs, will carry free IP-delivered streams of the participating broadcasters’ channels, as well as on-demand content. The project is being handled by Everyone TV, previously known as Digital UK, the organisation joint-owned by all of the above broadcasters which handle

Advertising 69

Advertising 69

Rob Campbell

SEPTEMBER 18, 2023

I love Lego. I played with it. I’ve bought it for others. I once applied for a job there. I’ve had the privilege of presenting to people there. Lego is a brand with infinite possibilities and made with real consideration. But recently I saw this note they used to put inside their boxes and it reminded me how over the years, Lego has seemingly moved more towards instruction than imagination: Now I appreciate Lego has never been so successful.

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60

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

SEPTEMBER 18, 2023

Specsavers isn’t just the best possible advertisement for in-house agencies, it’s often the best ad for ads. Its big area currently is hearing, offering hearing aids from £495 (they often cost thousands) so it’s reminding us of the joys of ordinary, everyday sounds when you can hear them properly again. When the airwaves are awash … The post Listen up: another winner from Specsavers first appeared on More About Advertising.

Agency 59

Agency Advertising 59

AdPulp

SEPTEMBER 18, 2023

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […] The post United Auto Workers Is Battling the Culture of “Corporate Greed” appeared first on Adpulp.

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More About Advertising

SEPTEMBER 18, 2023

Sir Martin Sorrell’s S4 Capital has posted yet another profit warning, saying revenues in 2023 will be lower than last year and profit margins narrower after slower than expected trading over the summer. The company reported a loss before tax of £23.2m in the six months to June 30. Revenue was £517m, up just 2.5& … The post Sorrell faces one of his biggest challenges as S4 Capital flops again first appeared on More About Advertising.

Advertising 59

Advertising Finance Media Agency 59

Playwire

SEPTEMBER 18, 2023

Key Points What is it? The metaverse is an immersive virtual environment where humans interact with other humans and non-human players, in real-time, via avatars. Why should you care about the metaverse? The metaverse is a playground for content creators of every size and shape, which makes it the perfect place for brands to interact with their target audience in an immersive, yet non-intrusive way.

Advertising 52

Advertising Audience Ad Tech 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPushup

SEPTEMBER 18, 2023

If you’re looking for some key tips to improve ad performance, check out these pointers and strategies. If you are an ad publisher, you have to keep your audience engaged enough. You need to find the perfect balance between regular content and ad content, otherwise known as ad density, to maintain a great user experience. [.

Audience 52

Audience Ad Ops Ad Tech 52

AdvertiseMint

SEPTEMBER 18, 2023

Bringing in new customers is crucial for the growth of your business. But how much is each new customer really costing you? Understanding your customer acquisition cost (CAC) will allow you to unlock powerful insights for growth. CAC is simply the price to acquire a new customer. Should you pay $100 or $500 per new buyer? With CAC, you can see clear returns on marketing campaigns.

Conversion Rate 52

Conversion Rate Conversion ROI A/B Testing 52

AdPushup

SEPTEMBER 18, 2023

If you’re looking for some key tips to improve ad performance, check out these pointers and strategies. If you are an ad publisher, you have to keep your audience engaged enough. You need to find the perfect balance between regular content and ad content, otherwise known as ad density, to maintain a great user experience. [.

Audience 52

Audience Ad Ops Ad Tech 52

AdvertiseMint

SEPTEMBER 18, 2023

Is Amazon FBA worth it? This is a question all Amazon sellers have to answer at some point. FBA is a program Amazon designed to make life easier for online sellers. But like all things, Amazon FBA has its pros and cons. This blog post will weigh the pros and cons of running an Amazon FBA business. What Is the Amazon FBA? Amazon FBA, or Fulfillment by Amazon, is a service provided by Amazon to allow sellers to store their products in Amazon’s fulfillment centers.

Shipping 52

Shipping Advertising Agency Marketing 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Digital Turbine

SEPTEMBER 18, 2023

In today’s football season, fans aren’t just watching the game on TV, they’re also glued to their mobile screens. Whether it’s managing fantasy football teams, placing bets, or checking live stats, second screens have become a must. With this in mind, brands have a unique opportunity to connect with their audience beyond traditional TV ads through in-app advertising.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

AdvertiseMint

SEPTEMBER 18, 2023

How much does Amazon make a day? It’s a question that piques the curiosity of anyone interested in the e-commerce empire that Amazon has become. The company has several business ventures that generate mind-boggling amounts on a daily basis. This article will delve into Amazon’s daily earnings, exploring the factors contributing to its income and shedding light on the scale of its operations.

Machine Learning 52

Machine Learning Food Electronics Shipping 52

AdPushup

SEPTEMBER 18, 2023

This detailed comparison lets you delve deeper into the nuances of instream vs outstream ads and understand their distinctions and make informed advertising choices We all stream videos, whether on YouTube or other streaming platforms. And, while we do that, some ads come in and interrupt everything. Well, those ads are known as in-stream video [.

Advertising 52

Advertising Ad Ops Video Ads Ad Tech 52

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. From a small business owner to a giant corporation, everyone is trying to utilize these platforms to the best of their ability.

Communications 207

Communications Media Audience Impressions 207

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.