Martech
AUGUST 28, 2024
Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).
Adweek
AUGUST 28, 2024
When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. The legacy title had launched a standalone website only four years prior, had no digital subscription program, and had only a fledgling online readership. Nearly six years later, however, the 94-year-old publisher has since.
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Martech
AUGUST 28, 2024
The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.
Adweek
AUGUST 28, 2024
Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record. Behr had previously partnered with Deutsch LA in 2019, with the agency handling business intelligence, strategy, creative, digital, and production work. In 2021, the work.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Ad Tech Blog
AUGUST 28, 2024
Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI U
Adweek
AUGUST 28, 2024
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 28, 2024
During a brainstorming session at her boutique marketing firm, the title character of the frothy Netflix hit Emily in Paris suggests that a wine client create a booze-free cocktail. In explaining the buzz around nonalcoholic tipples, Emily says: "There's been a lot of growth in that sector, thanks to the sober curious movement. It's mostly.
Seth Godin
AUGUST 28, 2024
(just by leaving it) Moving into your kid’s college dorm isn’t going to make the experience better for anyone. A smart founder leaves her company in a moment when it actually does better without her. The expectation that secession is failure causes a lot of damage. If you really care about the mission, it might be better to change the system in a way that allows it to thrive.
Adweek
AUGUST 28, 2024
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately, their businesses. Through their work, these chief marketers are demonstrating the standard of effective marketing leadership and paving the way for the next generation of industry leaders.
AdExchanger
AUGUST 28, 2024
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads, […] The post Google Ads, Analytics And Merchant Center Are Glitching Out Of Control.
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Adweek
AUGUST 28, 2024
In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic, the skin care industry was revived. Driven by Gen Z and Gen Alpha, fresh players entered the chat, including Bubble Skincare. With its innovative skin care products and dedication to inclusivity, Bubble Skincare has created.
AdExchanger
AUGUST 28, 2024
Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under unified leadership. The post Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg appeared first on AdExchanger.
Adweek
AUGUST 28, 2024
Search is undergoing a profound transformation. With the recent announcement of OpenAI's SearchGPT moving into beta, Google looking to insert ads into AI Overviews, and Bing revamping its own AI search results to include citations, marketers are scrambling to prepare for a completely new customer journey where classic keyword speak and reporting are likely to.
Exchange Wire
AUGUST 28, 2024
AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [.] The post AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 28, 2024
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, chief commercial officer at AI data studio super{set}. Join them as they discuss the acceleration of retail media, the future of data integration, and the potential for AI to unlock value in the industry. They also explore strategies to.
Ad Monsters
AUGUST 28, 2024
Google’s recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem. Google has had a tough few months. First, they announced an abrupt about-face in their years-long initiative to remove third-party cookies from Chrome.
Digiday
AUGUST 28, 2024
Creator-owned teams were once seen as a potential pathway for esports to escape its reliance on sponsorship revenue. But as the business model matures, it’s become clear that creator ownership is just a particularly effective way to get brands’ attention — not a panacea for the industry’s ills. Although prominent esports teams such as 100 Thieves have been partially owned and led by creators in the past, the last few years have seen the rise of a new type of creator-owned espor
More About Advertising
AUGUST 28, 2024
When everyone’s dream home is so different, conjuring up a collective dream looks like a logical strategy for Righmove. A new OOH campaign by Neverland leans on fiction and fairy tales to fire up the imaginations of potential customers. Sherlock Holmes, Rapunzel, and Snow White are all familiar stories firmly based in place, and Neverland … The post Neverland turns to fiction for new Rightmove OOH campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 28, 2024
With a potential slowdown in car sales on the horizon — and as drivers’ eyeballs move from roads to screens — automotive brands including BMW and Volkswagen are leading an industry-wide charge into gaming. Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching new levels in 2024.
AdExchanger
AUGUST 28, 2024
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the […] The post Unlocking The Potential Of Programmatic CTV For Publishers appeared first on AdExchanger.
Digiday
AUGUST 28, 2024
They say there’s no such thing as coincidences, right? You can decide for yourself if the new partnership struck between data collaboration firm InfoSum and WPP’s data and tech platform Choreograph (run mostly through GroupM) coincides with the recently announced move by Brian Lesser to return to GroupM as global CEO from his most recent position as CEO of InfoSum.
VideoWeek
AUGUST 28, 2024
The launch of ads on Netflix in November 2022 was met with much fanfare, along with frustration from the buy-side at the high CPMs for advertising on the streaming service. Almost two years on, the cost has come down to half the original price, but buyers continue to express concerns around limitations in scale and the high levels of minimum spend on Netflix.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 28, 2024
Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. In partnership with Target, ARound on Aug. 24 launched an expansion of its stadium platform to add Minnesota United FC at Allianz Field. With this launch, fans can interact with digital content, layering another element of entertainment and engagement during the game.
OpenX
AUGUST 28, 2024
In this exclusive Q&A, Caitlin Borgman, Chief Commercial Officer at ID5, sheds light on the digital advertising ecosystem and what a strategic partnership with OpenX means for the future. Read on to discover how this collaboration is set to drive innovation and value for both publishers and advertisers. Quick-Fire Start What did you want to be when you grew up?
Digiday
AUGUST 28, 2024
More media trends, defined Last week, we covered many of the media industry’s trending words , largely related to third-party cookie alternatives and the unsavory parts of the programmatic ad market. In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content.
VideoWeek
AUGUST 28, 2024
German media conglomerate Bertelsmann, owner of RTL Group, is planning acquisitions of US companies as US-based revenues become increasingly important for the business. The US became Bertelsmann’s largest sales contributor for the first time in H1 this year, making up 28.4 percent of total revenues, and CEO Thomas Rabe told Reuters that there will “definitely be further acquisitions in the US” Bertelsmann will look at potential acquisitions across its US businesses, looking at
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 28, 2024
Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S. media ad spend in 2028, according to eMarketer. At this point, there are more than 200 retail media networks and counting as retailers look to cash in on their customer data, drumming up alternative revenue streams.
More About Advertising
AUGUST 28, 2024
Ocado cut its marketing budget by 25% last year and now the retailer – which still has around £50m to play with – is looking at new agencies after four years with St Luke’s, whose work for the brand includes the “Inspired Choices” campaign below. Havas won the online retailer’s media business last month after … The post Ocado puts creative business up for pitch first appeared on More About Advertising.
Exchange Wire
AUGUST 28, 2024
Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (28th August, 2024) announced the appointment of industry leader Jane Wolfson to the position of President, International. In this newly created role, Wolfson will oversee Captify’s [.] The post Captify Appoints Jane Wolfson as President, International appeared first on ExchangeWire.com.
Adweek
AUGUST 28, 2024
Since presentation is everything, Liquid Death has displayed its canned beverages in a converted coffin for years now, mostly at trade shows and other events. It always seemed shockingly fitting, especially because the creepy cooler was a DIY project built on a shoestring budget, in line with the brand's in-your-face attitude. That container, though a.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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