Adweek
OCTOBER 31, 2023
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another proudly points to his "V" for vegan tattoo and a woman adds: "I would never consider eating meat.
Smart Insights
OCTOBER 31, 2023
Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and … The post Setting goals for your digital marketing appeared first on Smart Insights.
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Adweek
OCTOBER 31, 2023
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who has been turned into an AI sommelier. Rock Paper Reality worked with Niantic's 8th Wall AR platform and AI character engine Inworld to create the experience.
AdExchanger
OCTOBER 31, 2023
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here. Why […] The post Publishers, Don’t Settle For Below-Floor Pricing appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 31, 2023
Americans' disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.
Martech
OCTOBER 31, 2023
There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 31, 2023
When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV advertising and brand marketing to make that happen. But programmatic media buying also has a big role to play […] The post Data-Driven Marketing Is State Farm’s Best Policy appeared first on AdExchanger.
Adweek
OCTOBER 31, 2023
The eighth week of the U.S. v. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine's market dominance. The government alleges that Google holds around 90% of the search market by illegally paying rivals like Apple. But, Google asserts the revenue-sharing deal--which the court.
AdExchanger
OCTOBER 31, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results. “To me, this seems like some sort of warning […] The post A Recipe To Cut SEO Crap; Who Dedupes The Dedupers?
Adweek
OCTOBER 31, 2023
In this episode of Brave Commerce, Nuno Pedro, global head of the digital center of excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and strategies needed to establish a prominent position in the competitive beverage industry. The conversation kicks off with Pedro sharing how his passion.
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Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot.
Adweek
OCTOBER 31, 2023
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows the alchemy of these synergies, especially for events like BravoCon where many brands come together to create experiences that fans truly enjoy.
Seth Godin
OCTOBER 31, 2023
Everyone knows what it is to be conscious, and we imagine that other people are also aware. That we have a voice in our heads, apparent agency and free will, a little person inside who is commenting, making decisions and in charge. We’re not sure if dogs have this, and we’re pretty sure that sunflowers aren’t having deep philosophical misgivings about this year’s harvest.
Adweek
OCTOBER 31, 2023
As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder and CEO Matt Britton sat down with Sean Tresvant, who will take the reins as Taco Bell's CEO starting in January 2024. On the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
OCTOBER 31, 2023
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [.] The post Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange appeared first on ExchangeWire.com.
AdvertiseMint
OCTOBER 31, 2023
The winds of change are blowing in the digital marketing frontier. Sheriffs at the biggest tech companies are laying down the law. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Privacy-concerned heavyweights have spoken. Cookies are being crumbled. Targeted advertising without baking consent leaves a bad taste.
Martech
OCTOBER 31, 2023
Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways to hone in on the problem and resolve the issue. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.
Ad Badger
OCTOBER 31, 2023
SUBSCRIBE Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss. Read More How Can I Best Use Brand Tailored Promotions? [The PPC Den Podcast] The post How Can I Best Use Brand Tailored Promotions? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 31, 2023
Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory. Now, omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced […] The post Frequence Adds Digital Audio To Its Local Media Repertoire appeared first on AdExchanger.
Digiday
OCTOBER 31, 2023
Digiday is proud to announce the first edition of the Digiday en Español Awards, recognizing creative work focusing on Spanish-speaking audiences in the U.S., Latin America and Spain. Diversity, inclusion, connection, recognition and social responsibility were just some of the major themes found throughout the multicultural marketing industry’s best campaigns, companies and people this year.
VideoWeek
OCTOBER 31, 2023
Ad spend in the UK climbed 1 percent YoY during the second quarter of 2023, according to the latest Advertising Association/WARC Expenditure Report, reaching almost £9 billion in total ad spend. The AA noted that the advertising industry can be seen as a barometer for the broader UK economy. The growth in ad spend tracks just ahead of GDP, which rose 0.6 percent during the quarter, according to the Office for National Statistics (ONS).
Digiday
OCTOBER 31, 2023
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports fans. As the tried and true playbook for NIL marketing is still being written, some brands are aiming to stand out by taking an out-of-the-box approach.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
OCTOBER 31, 2023
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.] The post Equativ announces full-stack integration with IRIS.TV appeared first on ExchangeWire.com.
Digiday
OCTOBER 31, 2023
There’s a noticeable ebb and flow to matters of environmental, social and governance (ESG) in the world of marketing and media. While some companies and brands burn hot with a desire to make the world a better place through their own actions and services, others appear to place a lower priority to these matters, focused instead on growing value for themselves and their shareholders.
AdvertiseMint
OCTOBER 31, 2023
Do you want to become an Amazon individual seller? Becoming an individual seller on Amazon is a good way to turn your passion for selling into a profitable venture. Whether you want to declutter your closet or launch a small business, this platform offers a user-friendly gateway to success. This blog post will walk you through the essential steps, tips, and tricks to kickstart your journey as an Amazon individual seller.
Digiday
OCTOBER 31, 2023
Podcast networks are distributing new shows through existing feeds for large podcast franchises to find new audiences. Podcast networks, including Wondery, Sony, Paramount and NPR, are doing this for limited series and franchise extension episodes. In August, NPR execs told Digiday they were consolidating podcasts into fewer feeds to spotlight different shows, given how competitive the podcast industry has become.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 31, 2023
On the face of it the UK ad market is hanging in there despite a pretty grim economic picture: the latest quarterly figures (Q2) from the Advertising Association and WARC show spending up just 1% in the period to £9bn with a forecast of £35bn for the year. £37bn is forecast for 2024. However about … The post Latest AA/WARC numbers show UK adspend only inching forwards first appeared on More About Advertising.
Digiday
OCTOBER 31, 2023
In the previous installment of our CMO Strategies series featuring social media, Digiday+ Research focused on social media usage and budgets. This installment hones in on the key performance indicators marketers monitor and the challenges they face on each social platform. Dominating all social media platform rankings within Digiday’s CMO Strategies series , Instagram was also top for driving sales, with 42% of respondents listing it as the best platform for conversions — reflective of the spend
More About Advertising
OCTOBER 31, 2023
WPP might be losing leaders to all the agency mega-mergers, but there are still some good people who have stuck around for a very long time. Lindsay Pattison is one of them, and she’s now been moved from global chief client officer to global chief people officer. It’s hard to know if clients or people … The post WPP moves Lindsay Pattison from global clients to global people role first appeared on More About Advertising.
Digiday
OCTOBER 31, 2023
This article was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → Generative-AI whiplash is fast becoming a standard response to the dizzying speed at which the technology is evolving.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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