Adweek
SEPTEMBER 23, 2022
Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple's 2021 App Tracking Transparency (ATT) system, allowing it to track users' activity and collect their personal data. Top line Two Facebook account holders have accused the company of skirting Apple's privacy rules and snooping on users, according.
AdExchanger
SEPTEMBER 23, 2022
It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too. One recent example is Kasasa, a fintech company that launched in 2003 and partners with local credit unions and community banks to offer discounts and attract people looking to open or. Continue reading » The post Fintech Is Banking On Influencers For Brand Building appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 23, 2022
Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October. The former broadcast chief will oversee advertising sales, the company's ad platform business and content for Roku's owned-and-operated channels, including The.
AdExchanger
SEPTEMBER 23, 2022
Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat. Following an alleged proposal to section off its ad tech business (Google Ad Manager, DV360, AdSense and.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 23, 2022
Some Twitter users on Android and iOS who voluntarily reset their passwords may not have been logged out if they were logged into the social network on multiple devices.
Marketing Dive
SEPTEMBER 23, 2022
New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 23, 2022
Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.
Adweek
SEPTEMBER 23, 2022
Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman? For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who's also a doctor. ThermaCare, working with creative agency TRG, has.
Martech
SEPTEMBER 23, 2022
We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital.
Adweek
SEPTEMBER 23, 2022
Alibaba Group is introducing new metaverse features to its interactive luxury shopping platform, making the Chinese ecommerce giant the latest retailer to invest further in virtual worlds. The company's upscale commerce marketplace, Tmall Luxury Pavilion, will host an augmented reality fashion show and distribute a Meta Pass that will grant shoppers access to deals from.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
SEPTEMBER 23, 2022
With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.
Adweek
SEPTEMBER 23, 2022
Dunkin' has promoted from within to fill its top marketing job. Jill McVicar Nelson was most recently vp of Dunkin's marketing strategy, overseeing brand marketing, promotional strategy and product commercialization. Now, she's been named the QSR's new chief marketing officer. Nelson took charge of the brand's initiatives to reach younger consumers.
AdExchanger
SEPTEMBER 23, 2022
An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. First-party data will be indispensable in a world without third-party-cookies.
Adweek
SEPTEMBER 23, 2022
Everette Taylor is exiting as CMO of Artsy, the online marketplace for buying and selling art, after nearly three years in the role. A replacement hasn't been chosen yet. Taylor joined Artsy in December 2019 following a career path that included high-profile marketing leadership roles at companies such as Microsoft and startups like Growthhacker, the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
SEPTEMBER 23, 2022
The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package.
Adweek
SEPTEMBER 23, 2022
Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming.
Marketing Dive
SEPTEMBER 23, 2022
“Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing.
Adweek
SEPTEMBER 23, 2022
TikTok Now encourages TikTok users to share a "real-time" view of their life each day after receiving a daily push notification. Once a user shares a TikTok Now post, they have the option to save the post to their device so that they can share it in other applications (like through email). Our guide will.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 23, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The New Netflix And Chill appeared first on AdExchanger.
Adweek
SEPTEMBER 23, 2022
The critically acclaimed Brazilian crime drama City of God cleared its twenty-year anniversary as of this year. Showing the growth of organized crime in Cidade de Deus as well as the cataclysmic effects it has on those living in the neighborhood, the scope of the film is both personal and epic, told through the eyes.
AdExchanger
SEPTEMBER 23, 2022
TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week as it takes a step into marketing services. The content studio is part of a progression for TripAdvisor from selling only the most obvious placements (a search for “Hotels in Houston” prompts ads for, you.
Adweek
SEPTEMBER 23, 2022
Hollywood stars Ryan Reynolds and Rob McElhenney randomly taking over a fifth-tier football club in the north of Wales might seem like an odd choice for a docuseries, but the show following the pair's journey around Wrexham AFC is proving to be a hit for network FX. "It makes sense for FX. If you look.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
SEPTEMBER 23, 2022
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Report: US Search Ad Spending 2022 [:18]. This report from eMarketer shows search ad spend increasing in 2023 to more than $111.80 billion—almost twice what was spent in 2019.
Adweek
SEPTEMBER 23, 2022
As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community. The National Football League (NFL) decided to celebrate and honor this month by tweeting an image for their "Por La Cultura" campaign. Both NFL fans.
Martech
SEPTEMBER 23, 2022
Adobe’s recent announcement of a definitive merger agreement to acquire web-first collaborative design platform Figma was remarkable, at first sight, because of the cost. $20 billion. Okay, Salesforce paid more for Slack, but compare it to the $1.5 billion Adobe paid for Workfront. It’s a big deal. What’s interesting, of course, is why the big deal happened and how it fits into Adobe’s overall strategy.
Adweek
SEPTEMBER 23, 2022
Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show. The new multi-year partnership will debut at the upcoming Big Game, scheduled to air on Fox on Feb. 12, 2023. "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 23, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting.
Adweek
SEPTEMBER 23, 2022
From Nike's high-tech 3D billboard to Corona's solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury's has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of.
Martech Series
SEPTEMBER 23, 2022
Survey data also reveals Brits won’t spend more than £20 on streaming platforms per month, but appetite for ad-supported services is on the rise. Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to new research by global advertising technology leader The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
Adweek
SEPTEMBER 23, 2022
A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. The research also found many think they can choose their web browser, but are often stuck with the software that is pre-installed, set to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
290 
Let's personalize your content