Adweek
SEPTEMBER 12, 2022
When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list.
Marketing Dive
SEPTEMBER 12, 2022
An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.
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Adweek
SEPTEMBER 12, 2022
Music producer and Adweek's 2022 Brand Visionary Pharrell Williams announced the launch of new creative advocacy agency Mighty Dream today. The Grammy-winning producer and entrepreneur collaborated with Edelman to co-found the effort. Derived from Williams' 2021 Elephant in the Room panel, which examined the business potential in Norfolk and Virginia Beach, Va., Mighty Dream will.
VideoWeek
SEPTEMBER 12, 2022
Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build. As a result, the scope for advertising is more immersive than merely placing ads in gaming menus or loading screens.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 12, 2022
According to research run by games maker Hasbro, eight out of 10 people fight while playing the board game Monopoly, an insight which has led to the creation of a brand campaign in Belgium. The classic game, recommended for ages eight-plus, which challenges players to land on and buy as much of the property on.
AdExchanger
SEPTEMBER 12, 2022
Jason BierGeneral Counsel and Chief Privacy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. During a time when Democrats and Republicans are far apart on almost every issue, both parties understand the importance of clear privacy rules and regulations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
SEPTEMBER 12, 2022
“Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.
Adweek
SEPTEMBER 12, 2022
Pinterest teamed up with the U.K.'s Uncommon Creative Studio and global media agency Mediahub on integrated campaign "Don't Don't Yourself," which encourages people to shed their doubts and hesitations and try new things, with the platform's help. The company explained in a statement, "Fear of failure. Judgment. Doomscrolling. Procrastination. Inner critic.
AdExchanger
SEPTEMBER 12, 2022
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so that advertisers and certain demand-side ad tech partners can use Kroger data to buy and measure campaigns. That was for display-only campaigns, though, until the.
Adweek
SEPTEMBER 12, 2022
The world is filled with marketing podcasts where CMOs talk about marketing, but the new generation of leaders is looking to find guidance on how to deal with work and life priorities. Hosted by AMA Marketing Hall of fame inductee Antonio Lucio, Home / Work is where we discuss the good, bad, ugly and extraordinary.
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AdExchanger
SEPTEMBER 12, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerLate last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and ongoing fact-finding exercise as the FTC explores the possibility of creating its own set of rules to protect data security and consumer privacy.
Adweek
SEPTEMBER 12, 2022
As brands dip their toes into the burgeoning space that is the metaverse, coffee producer Lavazza has launched its own game on virtual platform Roblox aiming to raise environmental awareness among young people. The Italian coffee company, through the Lavazza Foundation in Peru, is working with humanitarian organization Cesvi to combat deforestation, claiming that it.
Marketing Dive
SEPTEMBER 12, 2022
Web3 club will help the holding company’s clients navigate the next stage of the internet.
Adweek
SEPTEMBER 12, 2022
Elon Musk really doesn't want to buy Twitter. Musk's legal team sent a letter to Twitter, filing a copy with the Securities and Exchange Commission, in which it claimed that the company's severance agreement with former head of security Peiter "Mudge" Zatko violated the terms of Musk's agreement to acquire the company for $44 billion.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digital Turbine
SEPTEMBER 12, 2022
Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . Have you been on the fence about bidding adoption? In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network.
Adweek
SEPTEMBER 12, 2022
Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work--but how do we feel about them recommending products and services? Turns out they have more than a little clout. In a.
Marketing Dive
SEPTEMBER 12, 2022
The future of affiliate requires making a commitment to brand safety and fraud prevention.
Adweek
SEPTEMBER 12, 2022
As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative. That's why Kalmus, a climate scientist at NASA, teamed up with Harold Moss, founder of animation and production studio FlickerLab, to create the nonprofit Climate.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPushup
SEPTEMBER 12, 2022
Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits when it pertains to digital platforms and develop innovative engagement strategies. The major objective must be to comprehend what clients desire and need. As we know, banner [.].
Adweek
SEPTEMBER 12, 2022
Wellness is, objectively, a good thing. The problem is it often requires so much effort to keep up--from new superfoods to hot yoga and freezing showers--that you may not end up feeling better at all. Kim Crawford Wines takes a gentler approach when it encourages women to embrace self-care, which the company has been advocating.
AdPushup
SEPTEMBER 12, 2022
Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers. The Cooking stuffing practice is one such popular practice that came into the picture in 2008 when eBay went after Shawn Hogan in a multi-million dollar lawsuit that ended with him [.].
Adweek
SEPTEMBER 12, 2022
After six months of planning, The New York Times has finally brought ads to The Athletic. When The Times acquired the subscription sports publisher for $550 million in January, along with its 1.2 million paid subscriptions, it also gained a website that attracted 4 million monthly readers in 2021--but had not run a single advertisement.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digital Turbine
SEPTEMBER 12, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering reports of success from advertising in mobile games and Sony’s latest move into gaming on mobile. Learn all about these stories in this week’s Mobile Monday!
Adweek
SEPTEMBER 12, 2022
The long-running preschool children's TV series Peppa Pig has become a cultural phenomenon within less than a decade since the first episode aired. The titular Peppa, along with her family and friends, go beyond the expected young audience however, even playing to parents and adults without children, as it aims to help its viewers understand.
AdExchanger
SEPTEMBER 12, 2022
An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com tomorrow. CTV scales. But does it perform? Matthew Koontz started his career at Arnold Worldwide.
Adweek
SEPTEMBER 12, 2022
In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t." Although the bit is decades old, the public's attitude toward advertising unfortunately hasn't changed much. But something has: We are now more connected than ever before. Digital technologies and social media give.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 12, 2022
Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday. Zynga, which declined to share the terms of the deal, is acquiring all of Storemaven’s IP and technology, and it will add Storemaven’s staff of 50 to its current headcount of 2,900. Storemaven Founder. Continue reading » The post Zynga Buys ASO Platform Storemaven To Cut Down On CAC appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2022
Nobody is unfamiliar with Campbell's, but in the eyes of younger consumers, iconic brands have a way of losing top-of-mind relevance or turning stale. The company was founded in 1869 and has seen two world wars, and Linda Lee is honoring the brand's history while making sure one of the most recognized names in the.
Marketing Dive
SEPTEMBER 12, 2022
The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.
Adweek
SEPTEMBER 12, 2022
The age of the reanimated brand is stumbling forth to a new future. Formerly irrelevant retailers and torpedoed platforms of yore are clawing their way from brand history into today's zeitgeist--but in some cases, the association with the original brand is only skin deep. Following two bankruptcies and an acquisition by Alex Mehr- and Tai.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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