Adweek
JUNE 29, 2023
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they'll buy from your tent, or are you part of the party? According to entertainment and sports analytics company SponsorUnited, LiveNation--which hosts Lollapalooza, Rolling Loud, Austin.
Martech
JUNE 29, 2023
Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move forward. Innovation doesn’t need a pitch deck. Organizations have been discussing the need to be innovative since the end of World War II when technological innovation was seen as the catalyst for economic growth.
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Adweek
JUNE 29, 2023
This Fourth of July weekend, Pepsi is encouraging consumers to celebrate classic holiday traditions while also embracing innovative new ways to enjoy them in its latest effort to prove everything is "better with Pepsi." The brand--which typically sees a sales spike on the patriotic-themed holiday for its red, white and blue-packaged products--rolled out "Hot Dogs.
AdExchanger
JUNE 29, 2023
When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to The post Agnostic Identity Graphs Are The Future Of Identity Resolution appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 29, 2023
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The Influence of Athletes at Cannes Lions, movers and shakers in the creator economy and new media spoke about how players.
AdExchanger
JUNE 29, 2023
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational being would have for “independent” or “verification.” The post The Problem With ‘Independent’ Third-Party Verification On YouTube (Is That It Ain’t) appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return The post The Summer Scoop On PMax; Risky Influence appeared first on AdExchanger.
Adweek
JUNE 29, 2023
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world. In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its.
AdExchanger
JUNE 29, 2023
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers. The post iHeartMedia Hearts Marketers appeared first on AdExchanger.
Adweek
JUNE 29, 2023
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers. The program will launch with two topics--technology and travel--and a third, personal finance, will follow.
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Monetize More
JUNE 29, 2023
The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike.
Adweek
JUNE 29, 2023
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community's annual celebrations. At the same time, threats of violence from anti-LGBTQ+ groups, in addition to a longstanding skepticism from the queer community regarding the authenticity of corporate.
VideoWeek
JUNE 29, 2023
We’re delighted today to be launching the CTV Advertising Guide for North America 2023. You can download your free copy here. For years we’ve been covering the growth of connected TV advertising across Europe via our regular CTV Advertising Guide. But while so many technologies and trends reach European shores having started life across the Atlantic, the CTV market in America looks very different.
Adweek
JUNE 29, 2023
During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn months the term has been co-opted by semi-cerebral media companies packaging glitzy, thought leadership programming for audiences clamoring to attend networking functions where they can meet.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JUNE 29, 2023
Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [.] The post Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key Appointments appeared first on ExchangeWire.com.
Adweek
JUNE 29, 2023
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads that shift products at scale. At any given time, the Ben & Jerry's owner has around 300 applications of AI supporting its supply.
Martech
JUNE 29, 2023
Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal
Adweek
JUNE 29, 2023
It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I and many others thought they were just that--rumors. Media hype to fulfill global news coverage holes. This wasn't going to happen. There was no way this could happen. My birthday was in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 29, 2023
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies. The post The Big Story: Just Give Me Transparency, Already appeared first on AdExchanger.
Martech
JUNE 29, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of the week: Half (50%) of CEOs are already integrating generative AI into digital products and services, while 57% are concerned about data security and 48% worry about bias or data accuracy, according to a new IBM survey.
AdExchanger
JUNE 29, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: The FAST Lane appeared first on AdExchanger.
Martech
JUNE 29, 2023
It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. We will do a full report when the poll closes, but the early results — and comments — are very illuminating. Let us know: Are you ready for Google Analytics 4? Have your say in our poll The top line of what we’ve found out so far: More than twice as many people say they are still learning how to use GA4 than say it’s all set up and being used.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
JUNE 29, 2023
For a certain cohort of high-performing students at famous colleges, graduate school feels irresistible. If you’re good at school, the challenge and offer of law school, med school or a famous business school means you get to do more of what you’re good at. You’re offered a high-status badge, a path to a well-paid job and several years of more school instead of the scary freedom of choice of what happens next.
Marketing Dive
JUNE 29, 2023
The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.
Exchange Wire
JUNE 29, 2023
LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences. Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [.] The post New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey appeared first on ExchangeWire.com.
More About Advertising
JUNE 29, 2023
Will we ever see Brian the Otter fronting up for Thames Water? Brian, you may recall, is the VCCP creation who’s supposed to make us think rather better of the monopoly water supplier famed its leaks and sewage spillages. A commercial has been shot, captured by spies for the Mail on Sunday. He was supposed. The post Will the UK government bail out Thames Water in time to save VCCP’s Brian the Otter?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
JUNE 29, 2023
It’s Friday. Even though I no one reads them, I appreciate this has been a week of very loooooong posts. Worse, they’ve been extra self-indulgent … so with that, I thought I’d give you a gift of [1] a very short post and [2] a photo that gives you additional ammunition against me … even though from my perspective, it shows a level of self-awareness we should applaud.
Digiday
JUNE 29, 2023
Nascar’s Chicago Street Race — a race along downtown — is set to take place this weekend. To capture the fun, the racing brand struck a new partnership with TikTok — and is building an on-site studio to create content in real-time. Nascar’s content will feature creators trying local food from local businesses, including Chicago Music Exchange, The Second City, Rubi’s on 18th, Soul & Smoke BBQ and Lou Malnati’s Pizza, said Amy Anderson, Nascar’s head of content strategy.
Exchange Wire
JUNE 29, 2023
In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [.] The post The Next Generation of Media Planning Tools for CPGs Will Come From Retailers appeared first on ExchangeWire.com.
Digiday
JUNE 29, 2023
Advertisers are once again taking a closer look at the relationship between brands and influencers, questioning who is responsible for brand deals and who is held accountable if and when things go wrong. This comes after fast-fashion giant Shein recently sent a handful of diverse content creators to tour its factories, based in China. Seemingly, it was a move to restore public faith in its brand reputation, which has been called into question for subpar labor conditions and negative environmenta
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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