Adweek
JUNE 29, 2023
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The Influence of Athletes at Cannes Lions, movers and shakers in the creator economy and new media spoke about how players.
Martech
JUNE 29, 2023
Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 29, 2023
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community's annual celebrations. At the same time, threats of violence from anti-LGBTQ+ groups, in addition to a longstanding skepticism from the queer community regarding the authenticity of corporate.
Martech
JUNE 29, 2023
It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. We will do a full report when the poll closes, but the early results — and comments — are very illuminating. Let us know: Are you ready for Google Analytics 4? Have your say in our poll The top line of what we’ve found out so far: More than twice as many people say they are still learning how to use GA4 than say it’s all set up and being used.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 29, 2023
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they'll buy from your tent, or are you part of the party? According to entertainment and sports analytics company SponsorUnited, LiveNation--which hosts Lollapalooza, Rolling Loud, Austin.
AdExchanger
JUNE 29, 2023
When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to The post Agnostic Identity Graphs Are The Future Of Identity Resolution appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 29, 2023
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational being would have for “independent” or “verification.” The post The Problem With ‘Independent’ Third-Party Verification On YouTube (Is That It Ain’t) appeared first on AdExchanger.
Adweek
JUNE 29, 2023
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads that shift products at scale. At any given time, the Ben & Jerry's owner has around 300 applications of AI supporting its supply.
Martech
JUNE 29, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of the week: Half (50%) of CEOs are already integrating generative AI into digital products and services, while 57% are concerned about data security and 48% worry about bias or data accuracy, according to a new IBM survey.
Adweek
JUNE 29, 2023
This Fourth of July weekend, Pepsi is encouraging consumers to celebrate classic holiday traditions while also embracing innovative new ways to enjoy them in its latest effort to prove everything is "better with Pepsi." The brand--which typically sees a sales spike on the patriotic-themed holiday for its red, white and blue-packaged products--rolled out "Hot Dogs.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JUNE 29, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: The FAST Lane appeared first on AdExchanger.
Adweek
JUNE 29, 2023
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world. In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its.
Seth Godin
JUNE 29, 2023
For a certain cohort of high-performing students at famous colleges, graduate school feels irresistible. If you’re good at school, the challenge and offer of law school, med school or a famous business school means you get to do more of what you’re good at. You’re offered a high-status badge, a path to a well-paid job and several years of more school instead of the scary freedom of choice of what happens next.
Adweek
JUNE 29, 2023
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers. The program will launch with two topics--technology and travel--and a third, personal finance, will follow.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return The post The Summer Scoop On PMax; Risky Influence appeared first on AdExchanger.
Adweek
JUNE 29, 2023
During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn months the term has been co-opted by semi-cerebral media companies packaging glitzy, thought leadership programming for audiences clamoring to attend networking functions where they can meet.
AdExchanger
JUNE 29, 2023
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers. The post iHeartMedia Hearts Marketers appeared first on AdExchanger.
Adweek
JUNE 29, 2023
It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I and many others thought they were just that--rumors. Media hype to fulfill global news coverage holes. This wasn't going to happen. There was no way this could happen. My birthday was in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 29, 2023
The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.
AdExchanger
JUNE 29, 2023
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies. The post The Big Story: Just Give Me Transparency, Already appeared first on AdExchanger.
Monetize More
JUNE 29, 2023
The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike.
VideoWeek
JUNE 29, 2023
We’re delighted today to be launching the CTV Advertising Guide for North America 2023. You can download your free copy here. For years we’ve been covering the growth of connected TV advertising across Europe via our regular CTV Advertising Guide. But while so many technologies and trends reach European shores having started life across the Atlantic, the CTV market in America looks very different.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JUNE 29, 2023
Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [.] The post Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key Appointments appeared first on ExchangeWire.com.
Marketing Dive
JUNE 29, 2023
The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.
Digiday
JUNE 29, 2023
Advertisers are once again taking a closer look at the relationship between brands and influencers, questioning who is responsible for brand deals and who is held accountable if and when things go wrong. This comes after fast-fashion giant Shein recently sent a handful of diverse content creators to tour its factories, based in China. Seemingly, it was a move to restore public faith in its brand reputation, which has been called into question for subpar labor conditions and negative environmenta
Marketing Dive
JUNE 29, 2023
Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 29, 2023
Nascar’s Chicago Street Race — a race along downtown — is set to take place this weekend. To capture the fun, the racing brand struck a new partnership with TikTok — and is building an on-site studio to create content in real-time. Nascar’s content will feature creators trying local food from local businesses, including Chicago Music Exchange, The Second City, Rubi’s on 18th, Soul & Smoke BBQ and Lou Malnati’s Pizza, said Amy Anderson, Nascar’s head of content strategy.
Marketing Dive
JUNE 29, 2023
TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.
Exchange Wire
JUNE 29, 2023
LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences. Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [.] The post New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey appeared first on ExchangeWire.com.
More About Advertising
JUNE 29, 2023
Will we ever see Brian the Otter fronting up for Thames Water? Brian, you may recall, is the VCCP creation who’s supposed to make us think rather better of the monopoly water supplier famed its leaks and sewage spillages. A commercial has been shot, captured by spies for the Mail on Sunday. He was supposed. The post Will the UK government bail out Thames Water in time to save VCCP’s Brian the Otter?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
298 
Let's personalize your content