Adweek
DECEMBER 20, 2022
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network.
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
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Adweek
DECEMBER 20, 2022
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google's year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn't mean marketers are happy about it. Back in 2017, Google told mobile advertisers.
Marketing Dive
DECEMBER 20, 2022
Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 20, 2022
Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That's why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of.
Marketing Dive
DECEMBER 20, 2022
The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
DECEMBER 20, 2022
Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.
Adweek
DECEMBER 20, 2022
One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.
AdExchanger
DECEMBER 20, 2022
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as. The post DHL’s Strategy To Make Its Marketing Data Deliver appeared first on AdExchanger.
Adweek
DECEMBER 20, 2022
Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023, however, she'll do so having lived with parents who were State Farm agents since she was 11, opening her own State Farm agency in Chicago 15 years ago and helping.
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AdExchanger
DECEMBER 20, 2022
Podcaster adoption of dynamic ad insertion (DAI) increased from less than 50% in 2019 to a whopping 84% in 2021. But for podcasters to get the most value out of DAI, The post Podcasters Deserve A More Open Ad Ecosystem appeared first on AdExchanger.
Adweek
DECEMBER 20, 2022
How can brands build trust--and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to building relationships online since the beginning. In this episode of Let's Talk about Brand, he joins host Christine Gritmon for a discussion about managing online reputation, the importance of genuine.
Martech
DECEMBER 20, 2022
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.
Adweek
DECEMBER 20, 2022
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain, and we can't predict where it's headed. But we can talk about it and prepare ourselves for various scenarios. On the end-of-year episode of The Speed of Culture podcast, Suzy.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 20, 2022
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google. The post How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information appeared first on AdExchanger.
Adweek
DECEMBER 20, 2022
Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select group of businesses. A square company badge will appear next to the display name of businesses in the pilot, and Oreo already had some fun with that design element. Us.
Marketing Dive
DECEMBER 20, 2022
Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.
Adweek
DECEMBER 20, 2022
On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During the conversation, they discuss the freedom ideals on which America was founded and how that's been broken down, the institutionalized vague-ness in royalty agreements and the early days of music.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Oko
DECEMBER 20, 2022
The holiday season ends with advertisers pausing their holiday campaigns. The effects of which are immediately noticeable in publishers’ earnings. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Many niches experience lower CPMs. Even the traffic in January is lower than at any other time of the […].
Adweek
DECEMBER 20, 2022
Ronald McDonald House is a place where sick children can stay and rest in a home-like environment. Around 4,000 families a year stay in one of the five houses in Sweden, but this takes the children away from their own homes and their friends. Recognizing this, the country's own McDonald's restaurants--which is the largest fundraiser.
Aronson Ads
DECEMBER 20, 2022
To a business owner, the local footprint is crucial when gathering sales. Keeping their proverbial “backyard” can’t be understated, with so much competition not only trying to secure their own territory, but grab new market share as well. Google has a solution. What if a business was not only able to cover their own area through local searches, but also advertise on a handful of other popular products all within the same campaign?
Adweek
DECEMBER 20, 2022
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology. The thinking behind Advantage+ shopping campaigns is to leverage AI.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
PubMatic
DECEMBER 20, 2022
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV. There’s been “pent-up demand” for biddable CTV because buyers realize they can get more flexibility, said Nicole Scaglione, global VP of PubMatic’s OTT and CTV business.
Adweek
DECEMBER 20, 2022
Paramount is officially pulling out of 2023's upfront week. On Tuesday, ad sales chief John Halley sent an internal memo announcing the company would be abandoning its usual presence at Carnegie Hall during May's upfront week, instead opting for a series of "high-impact, intimate gatherings in April for each of our major agency partners and.
Martech
DECEMBER 20, 2022
In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive and active — and combine them to support the most productive work flow. Passive collaboration. “Passive collaboration realizes its value when project details and collaborative elements are visible and managed, and when its results are visible and managed well,” said Patrick Ro
Adweek
DECEMBER 20, 2022
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. Although very different from one another, he.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
DECEMBER 20, 2022
The primary purpose of advertising is to catch the customer's attention and convey the brand's core values to them. In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye. The secret of successful video advertising.
Adweek
DECEMBER 20, 2022
BET99 is now an official partner of the National Hockey League following a multiyear agreement between the two parties. The Canadian premium online sports betting, casino and free-to-play company will team up with the league on new free-to-play game NHL PrePlay for fans in Canada. On every game day during the NHL season, fans will.
Martech Series
DECEMBER 20, 2022
Cobwebs Technologies, a global leader in Artificial Intelligence (AI)-powered Open-Source Intelligence (OSINT), received Frost & Sullivan’s 2022 North American Entrepreneurial Company of the Year Award for excelling in the digital intelligence software space. “Frost & Sullivan commends Cobwebs on its game-changing solutions and its ability to set a new standard for web intelligence,” said Steven Lopez, Best Practices Research Analyst at Frost & Sullivan.
Adweek
DECEMBER 20, 2022
By now, it's no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a music career are turning to the platform to do their own marketing and get in front of the eyes of the right people. Country music artist Cooper Alan has used.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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