Adweek
OCTOBER 12, 2023
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat's offerings, from groceries to gyoza.
AdExchanger
OCTOBER 12, 2023
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk (TTD) and data marketplace tech vendor Narrative, which announced a new joint product to make it feasible for practically any company with data stored on Snowflake to make that data available in TTD’s marketplace. Third-party […] The post Narrative, Snowflake and TTD Take Data Marketplace Sales To The Cloud appeared first on AdExchanger.
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Adweek
OCTOBER 12, 2023
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses. As part of the shuffle, the publisher has also parted ways with its first-ever chief commercial officer, Karl Wells, who.
Martech
OCTOBER 12, 2023
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 12, 2023
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers agencies founded five or fewer years ago, whether within or outside of holding company networks. It also welcomes older agencies to apply, provided that.
Martech
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 12, 2023
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary. The post The TV Industry Wants Accreditation. But Does It Want The MRC? appeared first on AdExchanger.
Adweek
OCTOBER 12, 2023
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox's newest 30-second creative, "Team Jackets," will debut Oct. 15 and stars the America's Game of the Week broadcast team: Erin Andrews, Greg Olsen, Kevin Burkhardt and Tom Rinaldi. "It's our 30th anniversary, and thinking.
AdExchanger
OCTOBER 12, 2023
The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no consensus about how to actually build or use them. The post Where Do Panels Belong In TV Measurement? appeared first on AdExchanger.
Adweek
OCTOBER 12, 2023
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's position as the default search engine. Now, the legal basis for that deal is being questioned. If the courts find it illegal, Google's massive search.
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Martech
OCTOBER 12, 2023
InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while upholding data privacy and user consent. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches.
Adweek
OCTOBER 12, 2023
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they've certainly alluded to their future. Google has already provided examples of shopping.
Martech
OCTOBER 12, 2023
The cost of building, training and operating AI is enormous. At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.
Adweek
OCTOBER 12, 2023
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms. One ad buyer, who requested anonymity to protect industry relations, found that around 80% of impressions on a Pmax campaign ended.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 12, 2023
Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers.
Adweek
OCTOBER 12, 2023
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins--a material that.
AdExchanger
OCTOBER 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […] The post Should Humans Get Out Of The Way?
Smart Insights
OCTOBER 12, 2023
Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both … The post Anticipating 5 top social media trends for 2024 appeared first on Smart Insights.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 12, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Unicorn Haircut appeared first on AdExchanger.
AdPulp
OCTOBER 12, 2023
Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear […] The post Play with Words and Images appeared first on Adpulp.
Seth Godin
OCTOBER 12, 2023
Forty years ago in engineering class, it wasn’t unusual to talk about GIGO or FUBAR. These weren’t technical terms, they were mild complaints that signaled insider status and cultural cohesion. In a closed profession, like airplane pilots, the insider jargon lasts for generations. Now, though, everyone in the world is no more than a handshake away from a computer.
Ad Wisey
OCTOBER 12, 2023
Many e-commerce stores during their evolution face the problem that traffic alone is not a guarantee of sales. This experience can be quite painful , given the fact that you have to pay for it anyway (whether for SEO promotion or paid advertising). The next step in store development is to find sources of not just traffic, but sales. “ How to receive email reports not with the number of Impressions, Clicks, and average CTR, but emails with the number of sales and ROAS ,” is a very com
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
OCTOBER 12, 2023
The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered [.] The post Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 12, 2023
Say what you like about Extinction Rebellion – and many do, especially when they’re stuck on front of it in an M25 traffic jam – you have to admit it’s a pretty efficient protest organisation, one with a useful sense of theatre. Havas in London found itself centre stage this week as ER protesters about … The post New Shell agency Havas at a loss for words as Extinction Rebellion invades first appeared on More About Advertising.
Exchange Wire
OCTOBER 12, 2023
Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [.] The post Ogury Names Samir Chabab as Vice President of Marketing appeared first on ExchangeWire.com.
Digiday
OCTOBER 12, 2023
Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 12, 2023
Welcome, AdExchanger Commerce Media subscribers. Thanks for reading! We recently covered the efforts by the IAB Tech Lab to standardize retail media, which defies the idea of standards. This week, we take a look at an independent effort backed by programmatic commerce players that are trying to bring their own greater sense of urgency to […] The post New Working Group Wants To Expedite Retail Media OpenRTB Standards appeared first on AdExchanger.
Digiday
OCTOBER 12, 2023
Even though Hispanic Heritage Month just ended, agencies are increasingly focusing on their multicultural marketing strategies beyond these annual observations. Many brands and agencies have been expanding their work around culturally-focused times of year and awareness due to changing client needs and social media targeting challenges. Jose Villa, founder and president of multicultural agency Sensis, said reaching the Hispanic community has always been a priority at the minority-owned agency.
Rob Campbell
OCTOBER 12, 2023
I appreciate the title of this post sounds dodgy. Not to mention that photo. Let’s face it, me and fashion are hardly bedfellows. But that photo [ which is real, by the way ] is to celebrate that next week I’m in China to attend the WWD World Fashion Summit. I know … I know … it all sounds like I’m making something up so I don’t have to write any blogposts next week, but it isn’t.
Digiday
OCTOBER 12, 2023
Publishers like BDG, BuzzFeed and Trusted Media Brands are starting to use generative AI technology in their sales operations to reduce the amount of time it takes to pitch a new client, respond to a request for proposal (RFP) or ultimately close a deal. But what happens when confidential information in advertiser RFPs gets uploaded by salespeople who are just trying to do their jobs a little quicker?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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