Adweek
JANUARY 19, 2024
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose" by Gajate featuring Poe Leos, shows off the iPhone 15's ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of.
Martech
JANUARY 19, 2024
Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.
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Adweek
JANUARY 19, 2024
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock's success, but experts say those.
Seth Godin
JANUARY 19, 2024
Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories are the basic building block of culture, it’s difficult to see the nuance in this simple word. But one or two examples can help. A new saw might have a story. A home woodworker isn’t cutting wood for a living–it’s a hobby.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 19, 2024
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn Book Lens places a person's face on a Polaroid-style photo inside the infamous grudge tome from the Mean Girls films, alongside their name and.
More About Advertising
JANUARY 19, 2024
Faux commercials in commercials are a difficult thing to pull off (too often it looks like self-indulgence in search of an idea) but Mother has succeeded here, with a ‘surprise’ twist (the whole point of it all) in just a mean old 30 seconds. Mother’s work for IKEA is relentlessly stylish but nearly always to … The post MAA Ad of the Week: ‘Surprise it’s IKEA’ from Mother first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 19, 2024
As if we needed proof that Uncommon Creative Studios has entered the big league, here’s a grandiose campaign for Nike Jordan, complete with an original poem written by Grammy award-winning poet, J.Ivy. The “Beyond” theme allows for plenty of aspirational words and visuals, and Michael Jordan himself even makes an appearance. It’s all seen through … The post Uncommon takes Nike Jordan ‘Beyond’ the streets of Paris first appeared on More About Advertising.
Adweek
JANUARY 19, 2024
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year's resolutions. The story follows a 25-year-old man trying to improve his.
AdExchanger
JANUARY 19, 2024
Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online. The post Why Is The Push For Children’s Online Protection Moving So Slowly? appeared first on AdExchanger.
Adweek
JANUARY 19, 2024
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do Dry January." And yet, the Chicago-based entrepreneur stands by the message, with its obvious nod to the iconic Patagonia "Don't Buy This Jacket" campaign. To be clear, Sakey wants American consumers to snap up his.
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Martech
JANUARY 19, 2024
When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns.
Adweek
JANUARY 19, 2024
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.
Martech
JANUARY 19, 2024
“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.
Adweek
JANUARY 19, 2024
In this week's episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and head of marketing and interim vp of sustainability Jessica Padula. During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the head of marketing, and the brand's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 19, 2024
Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.
Adweek
JANUARY 19, 2024
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI. Between the Consumer Electronic Show and Davos World.
AdExchanger
JANUARY 19, 2024
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned one bid request into a dozen, as more SSPs sold identical copies of publisher inventory. But instead of locating the duplicate impressions, DSPs and SSPs use traffic shaping, a mix of manual and automated ways […] The post The Big Story: Programmatic Excess, From Bid Duplication To VideoAmp’s Reckoning appeared first on AdExchanger.
Adweek
JANUARY 19, 2024
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
JANUARY 19, 2024
Can I find a Facebook marketing agency near me? This question is asked by people new to the complex world of Facebook marketing. Finding the best Facebook marketing agency near you could be the game-changer your business needs. These specialized agencies have the tools and expertise to amplify your online presence and turn clicks into customers. By focusing on local experts, you can benefit from tailored strategies that suit your market.
MNTN
JANUARY 19, 2024
When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to a purchase. That’s where attribution models come in. Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. Each attribution model takes a unique approach to analyzing and assigning credit to the marketing touchpoints in a customer’s journey.
AdvertiseMint
JANUARY 19, 2024
Making sales in your business feels great, but selling to the wrong people won’t grow your biz. Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Sales were bad for six months. Tom then realized he hadn’t made buyer personas to guide his marketing.
MNTN
JANUARY 19, 2024
In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence, however, demands precision and insight. The right marketing attribution model can help you decide where to allocate your efforts for maximum effectiveness. Consider lead conversion touch attribution, for example.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JANUARY 19, 2024
In this week’s Week in Review: Twitch ends major partnerships with publishers, Condé Nast CEO warns AI lawsuits could drive media companies out of business, and YouTube faces accusations of monetising climate change denial content. Top Stories Twitch Calls Time on Publisher Partnerships Amazon’s gaming-focussed live streaming platform Twitch has ended a number of major partnerships with publishers, with the partnerships failing to deliver as hoped for either party, Adweek reported th
AdPushup
JANUARY 19, 2024
Google has done it again and proved that you can’t underestimate them when it comes to Artificial Intelligence. This time around, Google did it with their latest artificial intelligence model called Gemini AI. Google Gemini AI, launched in December 2023, is a major breakthrough in artificial intelligence, benefiting everyone including website publishers.
Digiday
JANUARY 19, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Durante una sesión informativa en el “Big Show” de esta semana, organizado por la Federación Nacional de Minoristas, conocida como NRF por sus siglas en inglés, Bennett Fox-Glassman, vicepresidente de la experiencia del cliente de Macy’s, describió cómo los grandes almacenes están renovando la experiencia del cliente a través de experiencias hiper-personalizadas y conectadas.
Exchange Wire
JANUARY 19, 2024
On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot It has been a big week of news for big tech. The UK government is planning further regulation of large tech [.] The post The Stack: UK Gov to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 19, 2024
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Uber cierra el servicio de entrega de alcohol Drizly, aproximadamente tres años después de adquirirlo por $1.100 millones de dólares. El 15 de enero, Uber anunció que cerraría Drizly en marzo. La noticia llega casi exactamente tres años después de la gran adquisición, que tuvo lugar meses después de que Uber adquiriera a su competidor Postmates por 2.650 millones de dólares.
Adweek
JANUARY 19, 2024
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit DoorDash's pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase, Shutterstock and United Talent Authority all.
Digiday
JANUARY 19, 2024
Incluso plagado de recientes controversias y preocupaciones sobre la seguridad de la marca, ‘X’ (antes Twitter) todavía se espera que siga siendo el rey de la segunda pantalla de visualización para el Super Bowl de este año para los consumidores, dicen los ejecutivos de la agencia. Eso no quiere decir que ‘X’ vaya a ser el centro de las campañas del Super Bowl de este año, pero no ha llegado ninguna alternativa para ocupar su lugar como segunda pantalla reinante.
Single Grain
JANUARY 19, 2024
Updated January 2024. Facebook presents unparalleled opportunities for businesses to connect with their target audiences. And at the heart of this connection lies the art of writing compelling Facebook ad copy. Many people think that the image is the most important part of an ad campaign, but images only attract attention and interest; it’s the ad copy that details the offer.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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