Adweek
AUGUST 4, 2023
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to implement guardrails to help make invisible watermarking safer and more transparent. Meta's Instagram appears to be testing new notices to identify content created or modified by AI.
MNTN
AUGUST 4, 2023
All of the key Connected TV metrics—including time spent and user numbers—are on the rise, according to a new article from Insider Intelligence. And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. Future ad spend projections are even more astounding, with the CTV ad market expected to soar nearly $13 billion higher in 2024 than it was in early 2020.
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Adweek
AUGUST 4, 2023
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches--without ever mentioning McDonald's name. Now the fast-food chain has continued.
AdExchanger
AUGUST 4, 2023
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 4, 2023
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent partnerships with brands and commercial work may be impacted. Not only are actors permitted to work in commercials during the strike, but this is a great time.
Martech
AUGUST 4, 2023
Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 4, 2023
Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.
Adweek
AUGUST 4, 2023
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency network, has lowered its growth projection for the year from 3%-5% to 1.5%-3%, partially due to a the "disappointing" addition.
Brid.tv
AUGUST 4, 2023
In our last update, we launched an array of minor improvements and bug fixes. In this platform update, we are bringing some more significant changes. Check out the highlights from this update and the entire platform update 6.6.2. changelog below. Two-Factor Authentication Now, account owners can activate two-factor authentication for each user of their account.
Adweek
AUGUST 4, 2023
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's career began in the advertising industry, where she honed her skills and gained valuable experience. However, she soon realized that she had.
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Martech
AUGUST 4, 2023
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included in the study that were non-compliant a year ago have become compliant since then. Additionally, 13.33% of the total non-compliant companies adopted a manual compliance routine versus implementing an automated system (1.33%).
Seth Godin
AUGUST 4, 2023
Some fields of endeavor continue to narrow down the unknown, in search of the recipe, the efficient method of industry. And others live on Feynman’s expanding frontier of ignorance, where each closed door leads to several newly opened ones. That’s a fundamental choice in our work. To close doors on our way to an answer, or to open them on the way to things we never expected.
AdExchanger
AUGUST 4, 2023
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal. The post IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2 appeared first on AdExchanger.
Brid.tv
AUGUST 4, 2023
In our last update, we launched an array of minor improvements and bug fixes. In this platform update, we are bringing some more significant changes. Check out the highlights from this update and the entire platform update 6.6.2. changelog below. Two-Factor Authentication Now, account owners can activate two-factor authentication for each user of their account.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
AUGUST 4, 2023
Are you looking for TikTok ideas for business growth? Whether you are a small or large business, TikTok offers you a chance to boost your online presence and connect with a younger audience. However, you need the right ideas to succeed. This article will explore creative and easy-to-implement TikTok ideas for businesses. We will help you discover how to make your business thrive on this vibrant and rapidly growing social media platform.
VideoWeek
AUGUST 4, 2023
In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. Top Stories Sky Media and Captify Bring Search Behaviour Targeting to AdSmart Sky Media, the broadcaster’s ad sales unit, has introduced search behaviour targeting on its AdSmart platform.
AdvertiseMint
AUGUST 4, 2023
Have you ever wondered who the top TikTok influencers are? TikTok has evolved a lot since its founding, and influencers are a major contributor to its success. These influencers entertain, inspire, and connect with audiences on a global scale. From dancers to comedians, each influencer has their style and story. Let us take a closer look at these influential creators and the compelling content they produce.
Exchange Wire
AUGUST 4, 2023
This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [.] The post The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
AUGUST 4, 2023
Do you know the right type of TikTok account for you? TikTok offers various account options, each with its features and benefits. Choosing the right type of account can impact your journey as a creator or brand. TikTok has the right account whether you are an aspiring influencer or a business looking to enhance your online presence. This article will break down the different TikTok account types, their functionalities, and how to make the most out of each.
More About Advertising
AUGUST 4, 2023
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems) of big-spending tech clients in Q2 2023. The London-based ad giant reported only slight growth in Q2 and a reverse in the US with revenue less pass-through costs (its preferred measure of organic growth) of … The post WPP joins big agencies hammered by tech client cutbacks first appeared on More About Advertising.
Martech
AUGUST 4, 2023
There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This is the fifteenth annual iteration of the map (if you need a larger version to follow along, you’ll find one here ). Selective but informative One thing that jumps out to anyone looking at the map for the first time is that it includes a highly selective range of martech vendors, falling way short of the 5,0
More About Advertising
AUGUST 4, 2023
Car ads aren’t much fun anymore (the German ones are weighed down by manure bags of cod philosophy) but Leo Burnett Italia is doing its best to reverse the trend with these for Stellantis’ Fiat Topolino, an in-town runabout EV that’s actually a quadricycle (it says here.) Some are very, well, Italian. Others a touch … The post MAA Ad of the week: Fiat Topolino from Leo Burnett Italia first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
AUGUST 4, 2023
Rich vs wealthy: In a world where appearances often overshadow substance, it’s easy to fall into the trap of acting rich beyond one’s means. Many individuals who find themselves making decent to great money tend to spend it extravagantly as if money were an infinite resource. However, this approach can quickly lead to financial ruin and an unsustainable standard of living as maintaining such a lifestyle becomes increasingly challenging.
More About Advertising
AUGUST 4, 2023
Another Friday, another new business win for New Commercial Arts. OK, not exactly a new client but Vodafone’s business division in a review handled by the client. NCA already works on some Vodafone global business. Ogilvy previously handled most of this along with UK consumer work. Vodafone Business’ Ebru Ozguc says: “We were impressed by … The post New Commercial Arts adds Vodafone Business brief first appeared on More About Advertising.
Single Grain
AUGUST 4, 2023
It’s an odd thing. Too many people are either intimidated or disinterested in posting much on LinkedIn. It’s viewed as a site to network with work affiliations and connections, not to share entertaining content. Thus, few people have a LinkedIn content strategy. We’re here to help break you out of that mindset when we tell you that LinkedIn is actually an untapped goldmine of potential to grow your following.
Single Grain
AUGUST 4, 2023
If you’re a marketer or business leader that likes to post regular content, you know how tedious it can be to block off time in your week to produce material you can post. It becomes even harder when you try to juggle multiple different types of content. That’s why batch content is practically a necessity. In this post, we’re going to tackle the subject of batching your content development sessions so you’re producing bulk amounts of content (without sacrificing quality) in a shorter and more ef
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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