Adweek
FEBRUARY 27, 2023
We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly.
Marketing Dive
FEBRUARY 27, 2023
“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.
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Adweek
FEBRUARY 27, 2023
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform "I like it like that." The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an "aperitif" consumed before.
Marketing Dive
FEBRUARY 27, 2023
The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 27, 2023
Black History Month is rife with triggers for a Black person. This may not be a surprising revelation. Every activity or message that recognizes the history of the African diaspora that built America is meticulously workshopped to maintain a balance that celebrates Black achievements--including historical contributions--alongside allyship over the atrocities still impacting Black communities.
Marketing Dive
FEBRUARY 27, 2023
Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 27, 2023
Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.
Adweek
FEBRUARY 27, 2023
Audio company iHeartMedia debuted on Monday a new tool, developed in partnership with brand safety vendor Sounder, that scores the brand safety of every podcast in its catalog on an episodic level, according to chief data officer and president of revenue strategies Brian Kaminsky. The unnamed tool uses machine-learning technology to assess the brand safety.
AdExchanger
FEBRUARY 27, 2023
The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent operators, such as Habu, InfoSum and Optable. But that simple The post A Clean Room That Works With And Across Clouds? Call It Snowflake’s Chance In Hell appeared first on AdExchanger.
Adweek
FEBRUARY 27, 2023
LinkedIn features a "Creator Mode" designed for professionals who want to grow a following by sharing content on the professional social network. When a user turns on "Creator Mode" on their LinkedIn profile, they'll receive access to exclusive features, such as the ability to add hashtags below their headline that will tell other users more.
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Martech
FEBRUARY 27, 2023
Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C-suite. What they are going to want to know is also the hardest to answer: “Are we seeing value from our CDP, and what is the ROI?” Many studies prove CDPs drive business value. They do this by: Building an omni-present single customer view.
Adweek
FEBRUARY 27, 2023
Discord now allows users to send "silent" messages to other users. When a silent message is sent, the recipient won't receive a push or desktop notification from the Discord application. However, they'll still be able to see the "notification dot" that tells them they have a new message to read. Our guide will show you.
Exchange Wire
FEBRUARY 27, 2023
RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. The research found [.] The post <strong>RTB House Releases Results From FLEDGE API Testing</strong> appeared first on ExchangeWire.com.
Adweek
FEBRUARY 27, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Amena Johnson, executive director of Hope in a Box. Hope in a Box is a nonprofit that works to support LGBTQ+ students across the country through representation by providing public school educators with curated sets of books, distinctive curricula and community training on.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smart Insights
FEBRUARY 27, 2023
Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction … The post Mobile marketing statistics compilation 2023 appeared first on Smart Insights.
Adweek
FEBRUARY 27, 2023
LinkedIn's "Creator Mode" offers professionals an exclusive set of features that were designed for users who want to build a following on the social networking platform. Once someone turns on Creator Mode on their LinkedIn profile, they can later turn Creator Mode off if they'd rather revert to the traditional LinkedIn experience. Our guide will.
Exchange Wire
FEBRUARY 27, 2023
Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [.] The post “People care about Web3 now.”: a discussion with Ben Putley, Alkimi Exchange appeared first on ExchangeWire.com.
Adweek
FEBRUARY 27, 2023
Many people can recall the moment we first saw ourselves represented in an ad campaign or film. Nowadays, it's more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences--and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
FEBRUARY 27, 2023
On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term.
Adweek
FEBRUARY 27, 2023
Over its 10-year existence, Tinder has not only introduced the concept of "swiping" to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter--or as it's known more widely, a "hookup." But now, the popular dating app is optimistic its.
Martech Series
FEBRUARY 27, 2023
Wondershare has recently launched EdrawMind V10.5.0. EdrawMind is a full-featured collaborative mind mapping and brainstorming tool for project managers, product managers, students, teachers, decision-makers, writers, designers, marketers, engineers, and more. It also offers a new way for team collaboration, enabling users to innovate solutions collaboratively and respond to upcoming trends and changes.
Adweek
FEBRUARY 27, 2023
McCann Worldgroup has hired Grey's Javier Campopiano as its new global chief creative officer. Campopiano will begin the role later this year and report to McCann Worldgroup chief executive and McCann Agency CEO Daryl Lee.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 27, 2023
IDC MarketScape says “As one of the founders of cloud integration, Boomi has a strong track record of providing integration solutions to businesses of multiple sizes and in many regions and industries.” This latest recognition builds upon numerous industry accolades Boomi has earned, including being positioned as a leader in three comparative marketplace reports covering the iPaaS space within the past year.
Adweek
FEBRUARY 27, 2023
Ruffled by the industry's lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Lawmakers in Massachusetts, Illinois, Indiana and New York are modeling state privacy laws based on the American.
Digital Turbine
FEBRUARY 27, 2023
What’s the buzz in mobile this week? Jumpstart your week here: What’s your relationship with your favorite app? While growth and awareness give us a quantitative measure of a brand, our recent BRAG Brand Insights strived to go deeper and give a qualitative measure as well. That’s why we asked consumers not only which apps they knew of and used, but also which ones they trusted, would recommend, and were attached to.
Adweek
FEBRUARY 27, 2023
The TikTok mobile application allows users to share videos with other people outside of the TikTok app. For instance, users can send a TikTok video in a text message or email. Our guide will show you how to share a TikTok video outside of the TikTok app on mobile devices. Note: These screenshots were captured.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 27, 2023
Research shows that 99% of marketers say they will shift their customer engagement strategies as consumers tighten their everyday spending Braze , the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today revealed findings of its third annual Global Customer Engagement Review. The report examines customer engagement trends over the past year, as customer acquisition costs have soared to unsustainable highs while cost-conscious consu
Monetize More
FEBRUARY 27, 2023
A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first step towards getting accepted by Google is to plan very carefully. Step 1: A Clear Plan A website should be built with a goal and a purpose.
Martech Series
FEBRUARY 27, 2023
XI’s Spring Cohort Features All Colorado Springs-Based Companies Twelve innovative technology startups were accepted into Exponential Impact’s Accelerator program through a competitive application process. With industries and technologies ranging from apps to AI, healthcare to cryptocurrency, and blockchain to bags, the companies were selected for their potential for rapid growth and local economic impact.
Digiday
FEBRUARY 27, 2023
BeReal isn’t just losing steam with users, it’s now losing steam with marketers and creators too. That’s not to say BeReal has entered its flop era. It’s still far too early to write the app off completely. It is, however, already clear that marketers are well past the apex of the hype cycle. As Digiday reported last October, if the app didn’t move quickly to provide marketers with unique features that could pique their interests, BeReal would become a victim of its fleeting success and see atte
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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