Adweek
AUGUST 5, 2022
2022 marks the 50th anniversary of the Title IX of the Education Amendments Act. This monumental shift in cultural change is commemorated in its celebratory year as women leaders from around the country gather to share how their businesses support the movement. Dawn Porter of Trilogy Films and Cathy Engelbert, commissioner of the WNBA, joined.
Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
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Adweek
AUGUST 5, 2022
Welcome to Marketing Morsels, a menu of delightful--and, in this case, tragic--news items from the past week. Enjoy the assortment! Morsel #1: French's yellow mustard goes (do)ughnuts French's Ahead of National Mustard Day on Aug. 6, French's teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others.
Martech Series
AUGUST 5, 2022
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is concerned, AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 5, 2022
While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today's audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don't actively watch TV ads. Too often, marketers are attempting to solve this challenge by taking.
AdExchanger
AUGUST 5, 2022
France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or. Continue reading » The post Criteo Expects Sanction For Undisclosed GDPR Violation appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 5, 2022
What’s the one thing you would do to make more money from your email program? . Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need. What could make the difference?
Adweek
AUGUST 5, 2022
After years of distanced solitude and staycations, Americans are dusting off their suitcases and showing a renewed interest in travel. In return, major travel and hospitality brands are taking big creative swings with hopes of appealing to a broader audience (think Hilton Hotels, which recently launched its most ambitious global marketing platform in years).
Martech Series
AUGUST 5, 2022
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. After all, companies have reached customers via their websites for two decades. Most leaders understand the basics of digital marketing. Unfortunately, brands are still struggling with their websites. This is largely due to the fact that the digital world is in a constant state of flux.
Adweek
AUGUST 5, 2022
A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal. Popular Thai franchise Five Star.
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Marketing Dive
AUGUST 5, 2022
Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.
Adweek
AUGUST 5, 2022
Earlier this week, rumors swirled with speculation surrounding the fate of HBO Max, from the idea that the streamer would shelve all scripted programming to the HBO brand disappearing. As we now know, none of that is true. Warner Bros.
Marketing Dive
AUGUST 5, 2022
The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.
Adweek
AUGUST 5, 2022
More than two-and-a-half years since Covid-19 arrived, large swaths of the labor force continue to work from home. They're still working from their vacation sites, too. The pandemic further blurred the already vague lines bisecting the world's work-life balance, and hotel companies have seen the effects in their rooms, lobbies and restaurants. Though the U.S.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
AUGUST 5, 2022
Bundlr, A New Platform For Curating Creator Content, Is Now Using Credder’s Database To Ensure High-Quality Content For Its Community. Credder Inc, a leading software platform for providing content credibility data to customers to grow brand trust, create a more trustworthy user experience, and increase brand safety advertising revenue, has licensed its Content Credibility Database to Bundlr , a platform built for bundling newsletter and podcast content, focused on individual and community conte
Adweek
AUGUST 5, 2022
The MTV Video Music Awards are back Sunday, Aug. 28 at 8 p.m. ET, and #VMAStanMail is back on Twitter. ???? #VMAStanMail is BACK ???? Tap below to look back at last year's top moments and get ready to talk to your fave artists in any language!
Martech Series
AUGUST 5, 2022
CloudOffix’s new partner in Egypt and Saudi Arabia is ITSYS. CloudOffix , a global leader in All-In-One CRM and Customer Experience (CX) Management Platforms, continues to expand its partnership network in different continents. CloudOffix has recently signed a partnership agreement with ITSYS, one of the leading IT companies in Egypt and Saudi Arabia.
Adweek
AUGUST 5, 2022
In response to the many climate catastrophes of the last few years, the need to end fossil fuel reliance is at an all-time high. Reimagining transportation on a global scale is an intimidating undertaking, but the stakes have never been higher. Following VW kicking off U.S. assembly of the all-electric ID.4 flagship in Chattanooga, Tenn.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
AUGUST 5, 2022
Centric Swap (CNS) payments are now available through South Africa’s “fastest growing online marketing platform.”. Centric’s COO Tommy Butcher announced a new partnership with DigitalFlyer, an online marketing platform based in South Africa. Described as a “business directory on steroids,” DigitalFlyer makes it easy for customers to find services they are looking for, and for businesses to be found effortlessly.
Adweek
AUGUST 5, 2022
For a long time, New York's bustling Madison Avenue has been synonymous with the world of advertising that we know today. But the landscape is changing thanks to marketing visionaries across the nation who are working diligently to cultivate a more inclusive industry. Join Adweek's creative and inclusion editor, Shannon Miller, as she journeys off.
Martech Series
AUGUST 5, 2022
Kompute, an Estonian-based blockchain company, has released a decentralized cloud computing model built on tokens designed specifically for Web3, providing greater anonymity and control. Designed using widely tested open-source technologies, Kompute’s decentralized network is deployed on top of Ethereum with the off-chain layer running on Kubernetes.
Adweek
AUGUST 5, 2022
The Australian Department of Home Affairs is considering tightening its privacy laws over data harvesting concerns on TikTok. The move comes after the U.K. government closed its official TikTok account earlier this week, citing data access concerns by the Communist Party of China. The current Australian privacy law--called the Privacy Act--is under review as to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
AUGUST 5, 2022
Guided Analytics pioneer Toucan received the 2022 Industry Excellence Award in the Business Intelligence category from Dresner Advisory Services. The annual Industry Excellence Awards acknowledge vendors who have achieved leadership position according to market studies in Analytical Data Infrastructure (ADI), Business Intelligence (BI) and/or Enterprise Performance Management (EPM).
Adweek
AUGUST 5, 2022
As one of cinema's most multi-talented and enduring stars, Michelle Yeoh is not only a trailblazer in Hong Kong cinema but around the world. From partaking in her own stunts alongside Jackie Chan to capturing global audiences as the matriarch of the Young family in the box office hit Crazy Rich Asians, Yeoh knows what.
Martech Series
AUGUST 5, 2022
Datajoin, a SaaS company that helps B2B marketers integrate their tech stack through ‘Micro Integrations’, has raised a $3.5M seed round led by Sepio Capital. “The marketing tech stack is broken.” said Datajoin Founder and CEO, Sam Fonoimoana. “Marketers are frustrated with how much time and effort it takes to integrate their technology.
Adweek
AUGUST 5, 2022
AMC Networks has finally found its new CEO: the same person who already held down two positions in the company's C-suite. Christina Spade, the company's CFO and COO, has been named CEO, effective Sept. 9. She succeeds Matt Blank, who had been interim CEO since last September. Patrick O'Connell, who had worked at CBS and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
TechCrunch Ads
AUGUST 5, 2022
A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to amend terms with Microsoft, its search syndication partner, that had previously meant its mobile browsers and browser extensions were prevented from blocking advertising requests made by Microsoft scripts on third party sites.
Adweek
AUGUST 5, 2022
As the world continues its trend of unpredictability, so does the meaning of work-life balance. Balance is somewhat unachievable in today's world. Over the past few years, president of the entertainment group at Dotdash Meredith, Leah Wyar, has developed a deep understanding of what it means to intertwine employees' work lives and personal lives. Wyar.
Martech Series
AUGUST 5, 2022
Isao Moriyasu dominated the mobile gaming market with his creation of the highly popular social mobile gaming platform Mobage and grew DeNA to a $6 billion market cap, and will bring his experience to further Thirdverse’s growth strategy in the metaverse and Web3. Thirdverse Inc., a leading virtual reality and Web3 game development and distribution company, announced that Isao Moriyasu has joined the company as the executive producer of Web3 games.
Adweek
AUGUST 5, 2022
Economic ambiguity is looming across Europe and various parts of the world during the second half of the year and moving into 2023. But WPP chief executive Mark Read believes that with the pandemic still fresh in the minds of brand marketers, they will remember the benefits seen by those who continued to invest in.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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