Adweek
JUNE 23, 2022
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.
Marketing Dive
JUNE 23, 2022
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
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Adweek
JUNE 23, 2022
Havas Media Group claimed the top spot on LinkedIn's list of the 25 Top Companies in Marketing and Advertising, which was released this week. The professional network said it used its internal data to arrive at the rankings based on seven pillars that lead to career progressions: ability to advance, company affinity, company stability, educational.
Marketing Dive
JUNE 23, 2022
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 23, 2022
Social media has gone to the dogs--the show dogs. Westminster Kennel Club teamed up with creative agency Glow on extensive social activations to back the Westminster Kennel Club Dog Show, which began last Saturday at Lyndhurst Mansion in Tarrytown, N.Y. Glow brought drool-worthy social content including GIFs, posts and live stories to Facebook, Instagram, TikTok.
Martech
JUNE 23, 2022
Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 23, 2022
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
Adweek
JUNE 23, 2022
When there are more people at the table, it's easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. But.
Marketing Dive
JUNE 23, 2022
Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.
Adweek
JUNE 23, 2022
Independent podcasting platform Acast is working with Meta on an integration that will enable podcast creators on Acast's platform to offer their listeners entry to subscriber-only Facebook groups. Acast's network is made up of more than 47,000 podcasts from independent creators, publishers and celebrities including Margaret Cho, Anna Faris, Marc Maron and Shaun T, and.
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Marketing Dive
JUNE 23, 2022
Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.
Adweek
JUNE 23, 2022
Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual realm. The online auction site said this week that it has closed a deal to purchase the U.K.-based startup for an undisclosed sum. The acquisition comes after Ebay began allowing NFT sales last year and.
AdExchanger
JUNE 23, 2022
Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like TV. But gamers can be protective of their digital spaces and tend to be wary of brands that try to inject messaging into what they see as their refuge from other ad-saturated environments. That’s why. Continue reading » The post PepsiCo Prioritizes Publisher Partnerships Over Programmatic For In-Game Marketing appeared first on AdExchanger.
Adweek
JUNE 23, 2022
Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, sadly irresponsible in hindsight. As in most of 21st century.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 23, 2022
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
Adweek
JUNE 23, 2022
CANNES, France-- This year at Cannes Lions, climate activists from Greenpeace have sprung up on various stages and beaches protesting the advertising industry's relationship with oil and gas giants. On Thursday they pulled their biggest stunt yet when they stormed the venue at the heart of the festival, the iconic Palais De Festivals, with one.
Martech Series
JUNE 23, 2022
Awards went to American Eagle Outfitters, Bombas, E.L.F. Beauty, Gainful, Made In, Old Navy, TULA Skincare and Warby Parker. CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, announced the winners of its CommerceNexty Awards, sponsored by Simon Data, in conjunction with the conclusion of CommerceNext 2022, the ecommerce growth show, in New York.
Adweek
JUNE 23, 2022
As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek's second annual Elevate: Hispanic TV Summit. On June 9 executives, programmers and their partners discussed how they are maintaining cultural relevance.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 23, 2022
The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
Adweek
JUNE 23, 2022
Advanced advertising company OpenAP teamed up with data cloud company Snowflake for a cross-platform and cross-publisher clean room, the platform announced today at Cannes Lions. OpenAP Data Hub will let television publishers access data in privacy compliant environments to power more effective audiences when it comes to measurement and targeting. NBCUniversal, Fox, Warner Bros.
Martech Series
JUNE 23, 2022
Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach out to a big audience at once. In the realm of advertising, television has also been a mainstay. Advertisers try to catch the audience’s attention and influence their purchasing decisions by watching their favourite TV shows and programmes.
Adweek
JUNE 23, 2022
The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California's privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis. The CPRA comes with a level of granularity that other states lack where they "leave it to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 23, 2022
Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore.
Adweek
JUNE 23, 2022
On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune--they've developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today's hard seltzer fans. At the rate they're going, they may even be.
Martech
JUNE 23, 2022
The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. The traditional annual marketing plan is a waterfall approach that does not support fast experiments.
Adweek
JUNE 23, 2022
Walmart is releasing new augmented reality features on its app to help customers shop both at home and in-store. As the name implies, View in Your Space allows shoppers to see furniture and d?cor in their homes. The feature will be available on the iOS app for 300 items "by early July." Walmart has plans.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 23, 2022
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.
Adweek
JUNE 23, 2022
CBS, which was No.1 in total viewers for the 14th season in a row, is the third broadcaster to reveal its fall premiere dates. For the second consecutive year, the network is breaking from tradition and is ditching its regular Premiere Week. Instead, CBS will roll out four new series and 18 returning shows over.
AdExchanger
JUNE 23, 2022
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV's advancements (get it?
Adweek
JUNE 23, 2022
The Cannes Lions International Festival of Creativity is back in person this year, and so are its life-size activations. To show off the features of its Reels format, Instagram created an experience using Argentinian artist Felipe Pantone's work. The brilliantly colored Reels Superstudio features separate rooms of Pantone's work where guests can literally walk inside.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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