Adweek
AUGUST 3, 2023
Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want to swap animal protein for insects. "Our dogs eat the same thing every day. Swap it with a sustainable alternative, and.
AdExchanger
AUGUST 3, 2023
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song. The post The Big Story: We’re Going On A Treasure Hunt appeared first on AdExchanger.
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Adweek
AUGUST 3, 2023
Heads of growth, directors of new business, chief marketing officers--all roles with similar remits that have grown in importance over the years as agencies are forced to claw their ways toward growth in a world where fees are shrinking and shareholder pressure is growing. This past year, there's been movement across the industry, most notably.
AdExchanger
AUGUST 3, 2023
In just two years, Triple Whale became a popular tool for Shopify merchants and social-based ecommerce sellers. But it did so by getting its data visualization and analytics service into The post Will Triple Whale Continue To Be A Popular Analytics Vendor If It Makes Money? appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 3, 2023
CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its updated fall premiere dates, with Yellowstone hitting the airwaves on Sept. 17, starting with Season 1. CBS Is Latest Network to Shake Up Fall.
MNTN
AUGUST 3, 2023
Long gone are the days when everyone watched their favorite shows and sports through their cable subscriptions, thanks to the rise of streaming TV ( a subject we have been tracking for years ). At the beginning of this year, 2.3 million US households canceled their cable subscriptions—bringing the percentage of households with cable to its lowest penetration in three decades.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on The post Will The Real CMO Please Stand Up?; A Little Search Goes A Long Way appeared first on AdExchanger.
Adweek
AUGUST 3, 2023
For Warner Bros. Discovery, volume is up, but subscribers. not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its upfront talks, with volume up and pricing levels "consistent" with the previous year. In 2022, the company earned low- to mid-teen CPM (cost.
Playwire
AUGUST 3, 2023
Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. There are several factors that can impact your CPMs, including the type of device the ads are being viewed on, the geographical breakdown of your website's traffic, your viewability, and your click-through rate. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.
Adweek
AUGUST 3, 2023
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced visual representation, can also manifest in inconsistent voiceover quality and low-effort copywriting that has no regard for punctuation or capitalization.
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AdExchanger
AUGUST 3, 2023
Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company's new streaming service, Max. The post Warner Bros. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming appeared first on AdExchanger.
Adweek
AUGUST 3, 2023
The launch of Giphy's native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock's chief executive Paul Hennessy during the company's most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $53.
AdExchanger
AUGUST 3, 2023
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization. The post Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI appeared first on AdExchanger.
Adweek
AUGUST 3, 2023
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of a broader effort to diversify its business and signal a new chapter for the digital media company.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 3, 2023
Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names
AdExchanger
AUGUST 3, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger.
Marketing Tech News
AUGUST 3, 2023
Four fifths of advertising professionals (81%) say they need to become more adventurous. That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side. As they seek to be more “adventurous”, they’re also looking to diversify the data which informs their methods, with 83% saying.
Martech
AUGUST 3, 2023
Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
AUGUST 3, 2023
Then neither is “yes.” Enrollment requires choice. PS one of my all-time favorite encore episodes of Akimbo is out this week: How to get into a famous college.
Martech
AUGUST 3, 2023
Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task.
AdExchanger
AUGUST 3, 2023
Magnite and FreeWheel announced a technical integration to allow publishers that use FreeWheel’s ad server to see demand for inventory within Magnite’s SSP. The post Magnite And FreeWheel Link Up In The Name Of Interoperability appeared first on AdExchanger.
Martech
AUGUST 3, 2023
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
AUGUST 3, 2023
Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [.] The post Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings appeared first on ExchangeWire.com.
Digiday
AUGUST 3, 2023
From Spotify to NPR , podcast networks have cut their slate of shows. For some podcasters, reducing the number of shows they produce is part of a strategy to refocus their audio businesses on flagship podcasts to grow their listeners and revenue. “We do see value in putting more emphasis on the franchises and core IP that have the potential to flourish and narrowing our focus a bit in that context,” said a podcast exec who traded anonymity for candor.
AdvertiseMint
AUGUST 3, 2023
Are TikTok Ads worth it? TikTok has cemented its place as one of the biggest social media platforms. It has over 1 billion active users as of 2023. However, some brands remain unsure of the value of TikTok as a means of advertisement. This blog post will discuss the benefits of TikTok ads and cover some successful TikTok ad campaigns. Advantages of Using TikTok Ads TikTok ads are paid promotional content brands use to promote products and services.
Digiday
AUGUST 3, 2023
The tides have turned for the better for at least one publisher’s digital business, thanks in large part to subscriptions and optimism for an improving ad market. That’s according to Gannett’s latest earnings report , which was published Thursday morning. Even though total operating revenues saw less than ideal trends — a decrease of 10.2% year over year to $672.4 million — the company’s digital revenues did increase marginally in Q2 by 0.8% year over year on a same store basis to $262.1 m
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digital Remedy
AUGUST 3, 2023
The Digital Remedy Team is thrilled to announce that we’ve been recognized as an Inclusive Workplace for 2023 by Best Companies Group and COLOR Magazine. The annual certification program assesses participating companies through comprehensive surveys and data analysis to evaluate areas of inclusion, belonging, psychological safety, community, and purpose.
Digiday
AUGUST 3, 2023
The article was first published by Digiday sibling ModernRetail Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand Able Made teamed up with luxury fashion house Burberry to introduce a soccer apparel collection using upcycled Burberry fabrics.
EGC Group
AUGUST 3, 2023
TikTok has launched two supplements that will make the lives of marketers much easier: the Commercial Content Library and Commercial Content API. If you use this platform to promote your brand, read on….
Digiday
AUGUST 3, 2023
‘Standards’, ‘attribution’, ‘measurement’… such words may not invoke the most excitement, and for some, it’s upon such apathy that bad actors find fortune. Although, when you consider these are the tentpoles of determining the flow of money in the $627 billion digital media industry, it helps to focus the mind on the importance of such concepts.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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