AdExchanger

OCTOBER 5, 2023

Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice. Alex Cone, product manager for the […] The post Google Answers The Industry’s Burning Questions About The Privacy Sandbox appeared first on AdExchanger.

Cookies 136

Cookies Marketing Audience 136

Martech

OCTOBER 5, 2023

Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).

MarTech 109

MarTech Conversion Marketing Advertising 109

AdExchanger

OCTOBER 5, 2023

The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027. The growth of 5G is already […] The post 5 Ways Enhanced Connectivity Will Transform DOOH appeared first on AdExchanger.

Advertising 110

Advertising 110

Martech

OCTOBER 5, 2023

This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.

Electronics 106

Electronics eCommerce Food Retail 106

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

OCTOBER 5, 2023

AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are taking over Prebid optimization. To wring more revenue from open auction, publishers often adjust the parameters of their Prebid wrappers. For example, a longer timeout window for the Prebid auction can yield more revenue by […] The post AI Is Optimizing LADbible’s Prebid Timeouts appeared first on AdExchanger.

CPM 110

CPM 110

Exchange Wire

OCTOBER 5, 2023

Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach. This is according to martech consultancy fifty-five, [.] The post fifty-five Reveals Strategic Approach for Next-Gen MMM Transition appeared first on ExchangeWire.com.

MarTech 105

MarTech Marketing 105

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness.

MarTech 103

MarTech ROI Marketing 103

AdExchanger

OCTOBER 5, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption of its on-platform shopping product, particularly in North America. Last month, it introduced a major Shopify backend integration, which lets brands plug influencers as affiliates and includes a payment system so users can buy without […] The post TikTok Is Taking Down Forties; The Cost Cap Question appeared first on AdExchanger.

Affiliates 104

Affiliates 104

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. In the meantime, there’s a lot of end-of-the-year monetization to be made. Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. Just in time for the holidays, we present to you some high-level takeaways below. Be sure to download the full guide today, and get set to have a great holiday season and profitable new year: ‘tis the season for CTV content signals – Publishers

CPM 101

CPM Cookies Ad Inventory Video Ads 101

Seth Godin

OCTOBER 5, 2023

A recent discussion about the challenges of direct-to-consumer marketing of a skincare product ended with one participant describing the hard part with, “nothing to ad.” She was referring to how much the thread had covered, but the pun wasn’t lost on us. Social media offered an irresistible promise to many folks who are looking to do “marketing”: A business begins with the assertion that if they can get a committed new customer to start buying a high-margin product

Affiliates 100

Affiliates Media Conversion Marketing 100

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Advertising

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Retail 100

Retail Media eCommerce GDPR 100

Ad Badger

OCTOBER 5, 2023

SUBSCRIBE 3.2.1. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a. Read More 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign [The PPC Den Podcast] The post 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.

Education 85

Education Advertising 85

Marketing Tech News

OCTOBER 5, 2023

Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’.

Marketing 83

Marketing Advertising 83

Exchange Wire

OCTOBER 5, 2023

Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [.] The post The Case for In-Game Advertising: A Perfect Storm appeared first on ExchangeWire.com.

Advertising 109

Advertising 109

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

OCTOBER 5, 2023

Omnicom has won yet another big (ish) media account, BMW in the US, Canada and Latin America. Most of the business moves from Interpublic’s Initiative with Brazil moving from WPP’s Ogilvy (creative agencies still officially handle media in some part of Latin America.) CMO Marcus Casey says: “It’s no secret that the media landscape has … The post Omnicom wins BMW American media first appeared on More About Advertising.

Media 81

Media Agency Advertising Finance 81

Digiday

OCTOBER 5, 2023

The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance. As we heard throughout the Media Buying Summit this week in Naples, Fla., it has become particularly unwieldy in the ever-growing CTV marketplace. Matt Kramer, head of brand investment for Media.Monks, and Eric John, vp of media center at the Interactive Advertising Bureau, walked the audience through some of the agency and industry-wide efforts to cre

Media 81

Media Agency Marketing Retail 81

VideoWeek

OCTOBER 5, 2023

The industry furore around ‘made-for-advertising’ (MFA) websites has meant a number of advertisers want to know what they can do to avoid buying this inventory. But in order to avoid MFA, you first have to define what it actually is, which is easier said than done. DoubleVerify recently released a solution to help advertisers avoid MFA content, and the key to identifying these sites is analysing both monetisation and traffic-driving techniques says David Goddard, VP business development at Doubl

Advertising 59

Advertising Ad Tech 59

Digiday

OCTOBER 5, 2023

Five years ago, the news of Facebook’s most prominent publisher liaison leaving the company would have sent a seismic shock to the digital media ecosystem. But as a sign of the times, Campbell Brown’s announcement that, after nearly seven years, she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers.

Media 80

Media Marketing 80

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Smarty Ads

OCTOBER 5, 2023

DMEXCO 2023 once again confirmed its status as the top event for the digital industry. On September 20th and 21st, more than 800 speakers gathered to talk about AI in marketing, retail media surge, automation, Web3, sustainability, and the rest of the hottest topics. The event attracted around 40,000 trade.

Retail 59

Retail Media Marketing 59

Digiday

OCTOBER 5, 2023

Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del Mes de la Herencia Hispana, solo basta con revisar estadísticas que hacen indispensable para cualquier marca entender su enorme poder adquisitivo. Los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los datos más recientes del Censo unas 63 millones de personas se identifican como hispanos, un número que prevéen se duplic

Marketing 78

Marketing Media 78

Rob Campbell

OCTOBER 5, 2023

OK, so yesterdays post was long by even my standards … so I’m going to make this a much shorter one. There are a lot of quotes out on social media that explains how to make great creative work. Hell, a bunch of them are probably mine. But putting aside the fact many of the quotes originate from people who, arguably, haven’t done much work that is deserving of that description – all of them, in their own way, are right.

Media 56

Media Advertising 56

Digiday

OCTOBER 5, 2023

It’s been touted as “the trial for the future of the internet” as the Justice Department battles with Alphabet’s Google, particularly its search engine which generates $163 billion per year in media revenue. Albeit, it took until the fourth week of proceedings to hear expert testimony from media practitioners to counter that of Google advertising chief Jerry Dischler, who appeared earlier in trial proceedings , with assertions should a re-evaluation of marketers’ re

Media 77

Media Advertising Marketing 77

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdvertiseMint

OCTOBER 5, 2023

What TikTok alternatives do you know? TikTok is the top social media platform for sharing and enjoying short-form content. However, some TikTok alternatives have gained momentum, offering fresh avenues to explore and satisfy your short-video cravings. Whether you are searching for a new platform to showcase your talent or simply seeking a change of scenery, we’ve got you covered.

Entertainment 52

Entertainment Audience Media Agency 52

Digiday

OCTOBER 5, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. As brands and retailers dole out their marketing spend through the end of the year and determine how the different social media platforms will play into their holiday marketing strategies, it’s important to know the value they place on each platform.

Retail 74

Retail Media Marketing 74

AdvertiseMint

OCTOBER 5, 2023

Are you thinking of how to get more likes on TikTok? TikTok has changed how we interact and consume content. As a TikToker, you want to get as many likes as possible on your posts. In this article, we will discuss how to get more likes on TikTok to kickstart your social media journey! These eight simple work like magic: 1. Create Interesting Content Source: Canva Engaging your viewers and being original with your video is important to gain more likes on TikTok.

Audience 52

Audience Conversion Media Agency 52

Digiday

OCTOBER 5, 2023

This story was first published by Digiday sibling WorkLife Workers overall are unenthused about coming back to in-person work for a variety of reasons, a key one being they feel they’ve lost autonomy and control over their schedules. Now that’s making them resentful. Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure, according to a BetterUp survey including responses from over 1,000 U.S. base

Media 67

Media Marketing 67

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdvertiseMint

OCTOBER 5, 2023

How much do TikTokers make? TikTok is one of the most popular apps globally. Thanks to its engaging short-form content style, millions of people flock to it daily to have a fun time. TikTok creators are vital to the platform’s success because they ensure a constant flow of content. In this blog post, we will tell you how much TikTok creators make and provide other relevant information.

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Affiliates Audience Media Agency 52

VideoWeek

OCTOBER 5, 2023

Last year Virtual Minds announced the launch of Media Manager, a tool which bring digital programmatic trading tools to linear TV. This product is continuing to evolve says Tom Peruzzi, Virtual Minds’ CTO, adding tools for convergent TV sales with plans for one-to-one targeting capabilities to be added soon. This kind of technology allows TV sales houses to come off of defence, and return to being known as innovators and market shapers, as they historically have been.

Media 52

Media Marketing Ad Tech 52

Smarty Ads

OCTOBER 5, 2023

The most significant share of the search engine market belongs to Google, accounting for 93% or over nine billion searches daily. This impressive number gives plenty of opportunities and sets many challenges for marketers and brands. One is making product promotion visible to a broad audience.

Impressions 52

Impressions Advertising Audience Marketing 52

MNTN

OCTOBER 5, 2023

Marketers looooove their acronyms (CRM, SEO, ROAS, KPI, CPV, LOL… okay, not that one). But account-based marketing (ABM) is more than “just another” marketing acronym. It’s a vital strategy for B2B marketers. Especially for those looking to increase their return on investment while getting their sales and marketing teams to work together. But many ABM campaigns aren’t working out quite how marketers would like them to.

Retargeting 52

Retargeting Marketing Audience SEO 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.