Adweek

MAY 12, 2025

Steak n Shakes 393 U.S locations will accept this form of crypto payment.

Food 347

Food 347

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data remains constant, the use of data continues to evolve alongside changing business goals and expectations. Today, measurement needs to take center stage.

A/B Testing 117

A/B Testing Machine Learning ROI GDPR 117

Adweek

MAY 12, 2025

Some major TV networks didn't want to run Pika's first ad.

291

291

Martech

MAY 12, 2025

Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?

Retail 109

Retail Affiliates ROI Advertising 109

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 12, 2025

PepsiCo's Bubly will give away $100,000 worth of gifts to make up for epic Mother's Day fails.

Advertising 288

Advertising 288

Seth Godin

MAY 12, 2025

Little kids get confused about this… just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never be reached. In a metrics-driven world, infinity is a dangerous thing to wish for, because it can never be achieved. Exactly how many followers/sales/resources/compliments would be enough?

91

91

Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. “Given the looming macroeconomic uncertainties, CMOs are

Marketing 86

Marketing ROI Agency MarTech 86

Adweek

MAY 12, 2025

Hinge created an anthology of real love stories that will run on Substack and as a physical book.

Advertising 232

Advertising 232

Digiday

MAY 12, 2025

At this years upfront negotiations, advertisers are set to weigh tariff impacts and consumer sentiments against big-ticket TV deals and major media investments. eMarketer projects that linear TV upfront spending will fall 9.1% compared with last year, for example, a drop fueled by economic concerns and the march of streaming platforms. That doesnt mean advertising’s subplots are going to take a pause.

Media 87

Media Advertising Marketing 87

Adweek

MAY 12, 2025

The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.

Media 210

Media 210

Advertisement

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Advertising

Ad Monsters

MAY 12, 2025

Hector Almeida, GM, EMEA at Mintegral explains why the open internet deserves a bigger share of your advertising budget. Theres a saying in advertising that the money follows the eyeballs. Build an audience, and the advertising dollars will flow. Thats largely true, but there is a huge discrepancy: According to The Trade Desk , , although U.S. consumers spend 59% of their online time on the open internet, only 48% of advertisers money is spent there.

Fill rate 82

Fill rate Machine Learning Ad network Audience 82

Adweek

MAY 12, 2025

NBCU emphasized its franchised-focused, multi-platform approach to reaching audiences in upfront.

Audience 222

Audience 222

Martech

MAY 12, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Why does composability get so much attention in the CDP space? Composability in marketing technology refers to the ability to create flexible, modular systems that can be easily assembled and reconfigured to meet specific business needs.

MarTech 74

MarTech Communications Marketing 74

Adweek

MAY 12, 2025

130 million people see Prime Video ads each month, the company claims.

Video Ads 196

Video Ads Retail Media 196

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MAY 12, 2025

Its upfront week, and YouTubes influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, its become the tip of the spear in the transformation of how people watch TV. From mobile mainstay to living room fixture Watching YouTube on TV screens isnt new but the pace of its monetization is accelerating fast.

Video Ads 62

Video Ads Media Marketing Advertising 62

Adweek

MAY 12, 2025

The brand has worked with companies like Disney and Hasbro.

Media 203

Media 203

Single Grain

MAY 12, 2025

TikTok has evolved far beyond its early reputation as a dance video platform. It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Adweek

MAY 12, 2025

Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.

eCommerce 189

eCommerce 189

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

MAY 12, 2025

Subscribe: Apple Podcasts • Spotify Googles search engine isnt the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots , like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.

Agency 59

Agency Marketing Media 59

Adweek

MAY 12, 2025

The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products.

Media 180

Media 180

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Unlike traditional social media platforms, Reddit’s community-driven structure demands an approach that prioritizes authentic engagement over direct promotion.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Adweek

MAY 12, 2025

Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.

Food 176

Food Advertising Media 176

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

MAY 12, 2025

Six weeks after MFE launched its long-awaited takeover bid for German broadcaster ProSiebenSat.1, a competing offer has been announced byPPF Group, a Czech investment firm that currently holds a 15 percent stake in the German media group. The two bids differ in structure; MFE, the broadcaster’s largest shareholder, is looking to buy all shares in ProSieben that it does not currently own, amounting to a full takeover of the business.

Media 52

Media Marketing 52

Adweek

MAY 12, 2025

Basketball media rights bring back Roundball Rock, but add stats, video-game graphics, mobile highlights, and courtside angles.

Media 169

Media Marketing 169

Digiday

MAY 12, 2025

As platforms increasingly compete for livestreaming creators and their audiences, Twitchs discovery issues remain a sticking point for some streamers. Its been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitchs first product explicitly intended to help viewers discover new streamers without having to leave the platform.

Audience 55

Audience Media Marketing 55

Adweek

MAY 12, 2025

He told viewers she's going to be OK.

Affiliates 137

Affiliates 137

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Rob Campbell

MAY 12, 2025

I love outdoor. Well, good outdoor. From the madness of selling glue to igniting football pride theres been some incredible use of the medium. Or should I say, incredible demonstration of design. But for years weve had the opposite of that. Poster sites being treated like retail brochures. Where a brand crams in as many words, visuals and sales cue as is physically possible with the space available.

Retail 59

Retail Audience Advertising Marketing 59

Adweek

MAY 12, 2025

Fox One will have livestreaming and on-demand options and feature advanced personalization technology.

Affiliates 155

Affiliates 155

Exchange Wire

MAY 12, 2025

In todays Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads Ireland is leading a push within the European Union [.] The post Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues appeared first on ExchangeWire.com.

Video Ads 52

Video Ads Ad Tech Advertising 52

Adweek

MAY 12, 2025

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.

ROI 294

ROI 294

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing