Adweek
MARCH 3, 2025
BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
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Adweek
MARCH 3, 2025
Cracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a.
Martech
MARCH 3, 2025
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 3, 2025
After the Academy Awards, even celebrities might be contemplating a hearty, comforting breakfast to recover from Hollywood's biggest night. To cap off the celebrations, McDonald's has dropped a commercial spotlighting the go-to breakfast orders of Hollywood stars, including some Oscar-winning and nominated actors. Kieran Culkin, who won the Academy Award for best supporting actor for.
Martech
MARCH 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 3, 2025
Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.
Adweek
MARCH 3, 2025
Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency's global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA's management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business.
Ad Monsters
MARCH 3, 2025
ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industrys obsession with ROAS and explores better alternatives for measuring true business impact. Its time we talked about ROASthe golden child of ad tech KPIs.
Adweek
MARCH 3, 2025
Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis' research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025.
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Seth Godin
MARCH 3, 2025
Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the reading and can’t see what the alternatives might be, instincts might be all you have left.
Adweek
MARCH 3, 2025
Kasie Hunt landed at CNN in August 2021 as the first official anchor hire for the CNN+ streaming service. She was brought on because of her deep experience covering presidential campaigns, Congress, and the Washington, D.C. establishment. Her time at CNN+ didn't last long, though, as the streamer was shut down a month into its.
VideoWeek
MARCH 3, 2025
The Information Commissioner’s Office (ICO), the UK’s data protection authority, this morning announced it is launching investigations into TikTok, Reddit, and Imgur relating to how they collect and use children’s data. The regulator says the three inquiries are part of a wider investigation into how video sharing platforms and social media businesses use children’s data.
Adweek
MARCH 3, 2025
Reddit cofounder and Seven Seven Six partner Alexis Ohanian has joined billionaire Frank McCourt's bid to acquire TikTok, serving as a strategic advisor specializing in social media, according to Reuters. The social media savant and 2024 ADWEEK Brand Genius honoree cofounded Reddit in 2005, before leaving the platform in 2020 to take on a variety.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
MARCH 3, 2025
Seedtag, the global leader in contextual advertising, has today (March 3rd, 2025) announced the appointment of James White, previous chief commercial officer at the Evening Standard, as its new UK commercial director. Bringing over two decades of experience to the [.] The post Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial Director appeared first on ExchangeWire.com.
Adweek
MARCH 3, 2025
After 31 years, Hall of Fame coach and studio analyst Jimmy Johnson revealed that he is retiring from Fox NFL Sunday. Johnson, 81, made the announcement on Fox Sports 1's The Herd With Colin Cowherd on March 3. "As you know, probably the most fun I've ever had in my career--and that's counting Super Bowls.
VideoWeek
MARCH 3, 2025
DAZN has settled the debt owned to the Ligue de Football Professionnel (LFP), bringing an uncertain end to a six-month dispute between the sports streaming service and French football body. The disagreement stems from a five-year deal agreed in August 2024, when DAZN secured Ligue 1 rights for 400 million per year. The streaming company estimated it needed to attract 1.5 million subscribers to make a return on the investment, and the contract included the option for DAZN to terminate the agreeme
Adweek
MARCH 3, 2025
Due to streaming glitches, Hulu didn't always bring viewers the best picture in its Oscars night debut. The 97th Oscars on Sunday marked the first time Hulu aired the Academy Awards.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 3, 2025
Will MullenLowe survive the forthcoming cull at Omnicom/IPG? Be interesting to see what happens to LOLA MullenLowe, one of Madrid’s finest. Unilever’s Axe/Lynx seems to love it anyway, abandoning all that purpose nonsense (which really didn’t work for Axe) for some off-the-wall fun and games, directed by the anarchic Lionel Goldstein duo.
Adweek
MARCH 3, 2025
Earlier this month, when a driver on his way to the Big Ten collegiate athletic conference saw the flashing lights of a police car behind him, he pulled over. It's easy to see how he caught the cops' attention. The vehicle heading for Sacramento was a 20-foot-long fiberglass almond weighing 10,600 pounds and powered by.
Exchange Wire
MARCH 3, 2025
We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [.] The post “AI-Driven SPO is Reshaping Programmatic Efficiency”: Interview with Amir Sharer, CEO of BRAVE appeared first on ExchangeWire.com.
Adweek
MARCH 3, 2025
Sorry, Emilia Perez, it's actually Anora's world. We're just living in it--and bringing you the behind-the-scenes Oscars details you didn't see at home. The little movie that could did pretty much everything at the 97th Oscars.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MARCH 3, 2025
NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector. This collaboration utilises NumberEights advanced demographic solutions to curate iion's [.] The post NumberEight & iion Forge Strategic Partnership to Revolutionise Brand Engagement Across Gaming appeared first on ExchangeWire.com.
Adweek
MARCH 3, 2025
Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national ratings, the telecast brought in an average of 18.1 million total.
AdExchanger
MARCH 3, 2025
The Trade Desks (TTD) embrace of the Premium Internet has the ad industry wondering just what the heck the largest independent ad-buying platform means by premium. TTDs FWD25 event, which took place in New York City on Thursday and was subtitled The Rise of the Premium Internet, provided some answers, particularly if you read between […] The post What The Trade Desk Means When It Talks About Premium appeared first on AdExchanger.
Adweek
MARCH 3, 2025
Longtime KLFY anchor and reporter Darla Montgomery is retiring after more than 33 years. The Opelousas native joined the Lafayette, Louisiana CBS station in 1992. The station said her career has "taken her across the world, from covering local and state elections to traveling with Louisiana Governor Kathleen Blanco to Canada in an effort to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 3, 2025
If you ask todays marketers whats important to them, youll hear a common refrain: They want their brands to truly be part of culture. But what does that actually mean and how are marketers going about making that happen? Theres a necessary recalibration of control and planning. Culture is ever changing, ephemeral and impossible to predict and yet, todays marketers are more beholden to the cultural zeitgeist than ever, intent on finding ways for their brands to be part of whatever the obsession
Adweek
MARCH 3, 2025
Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review.
Digiday
MARCH 3, 2025
Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their organization. Thats according to a survey by Trint, an AI transcription software platform, which asked producers, editors and correspondents from 29 global newsrooms how they plan to use AI for work this year. The report found that 42.3% of journalists surveyed are using generative AI tools at work that are not licensed by their company.
Adweek
MARCH 3, 2025
Taylor Trache will join KLFY in Lafayette, Louisiana as a host of Acadiana Live! "I am so excited to join the team here at KLFY News 10 as the new host for Acadiana Live!," she announced on social media. "Thank you for all the sweet messages, prayers and good vibes that were sent my way.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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