Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
Adweek
APRIL 15, 2025
Temu's share of impressions in the Google auctions has cratered to 0% in the past week.
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The Ad Tech Blog
APRIL 15, 2025
If you are like me, one of your biggest nightmares is hiring the wrong engineer. That engineer who won’t play well with the rest of the team, gets into technical fights with the most senior members, and works on side projects he/she believe are more important for the company. I don’t like micromanagement; it is too time-consuming. I also don’t want to rush features that will harm my team’s reputation.
Ad Monsters
APRIL 15, 2025
When Jasper Liu, senior programmatic yield analyst at Daily Mail, tells friends what he does for a living, hes used to getting a few blank stares. I cant just say I do programmatic, he said. So I tell them, Whenever you see an ad on a webpage, Im like a trader behind the scenes. Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 15, 2025
Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?
Adweek
APRIL 15, 2025
The company hopes a shift in marketing strategy will position Puma to win in an increasingly competitive landscape.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 15, 2025
CoComelon's first ad campaign was inspired by some of the show's most popular videos, according to Moonbug Entertainment.
Martech
APRIL 15, 2025
Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.
Adweek
APRIL 15, 2025
Rise dispensaries, operating in 14 states, aims to bust outdated stoner stereotypes with its in-house created campaign.
Martech
APRIL 15, 2025
Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collection.
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Adweek
APRIL 15, 2025
History was made as seven different platforms distributed the 10 most-watched streaming titles.
Digiday
APRIL 15, 2025
This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media. 01 Introduction Retail media advertising has been the subject of a fair amount of industry buzz , but there are signs that the marketing channel could be heading toward maturation.
Adweek
APRIL 15, 2025
TBWA's new global leadership team share their plans for the agency and what 'disruption' means at a time of upheaval.
Brid.tv
APRIL 15, 2025
With our last platform update, we added new playlist filtering options and launched the Vertical Lightbox content unit and were not slowing down. With Platform Update 7.4., we are introducing our brand-new OTT Traffic Driver content unit and several exciting upgrades for our OTT Builder. Check the full Platform Update 7.4. changelog down below. OTT Traffic Driver One Click to Your OTT App Platform Update 7.4. brings major upgrades for publishers working with OTT streaming apps.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
APRIL 15, 2025
After hailing the 'Beyonc effect,' the denim brand continues its collab with a 1988 remake.
AdPulp
APRIL 15, 2025
For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest […] The post Surprise Surprise, Consumer Sentiment Is In the Dumpster appeared first on Adpulp.
Adweek
APRIL 15, 2025
The online gaming platform has 85 million daily users.
Digiday
APRIL 15, 2025
Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding to grow their customer base, foster loyalty and reduce marketing costs. Yet now, retailers are becoming publishers, brands are evolving into data providers and companies like Disney are seemingly everything all at once.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
APRIL 15, 2025
Ward started working at the station in 2013.
Single Grain
APRIL 15, 2025
In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. LinkedIn, with its professional user base and robust targeting capabilities, has become the premier platform for executing ABM strategies. However, many organizations struggle to implement effective LinkedIn ABM pipelines that connect initial account targeting to final revenue outcomes.
Adweek
APRIL 15, 2025
The CPG marketing lead talks shifting to a full-funnel strategy.
AdOpsHouse
APRIL 15, 2025
According to a new survey conducted by Angus Reid, 4 out of 5 Canadians are committed to buying more Canadian products overall in response to the tariffs enacted by the U.S. Nearly half of the survey respondents plan on replacing purchases with domestic substitutes when they are available. The same survey showed that 41% of Canadians also plan to shift their purchases away from online retail giants like Amazon in favor of Canadian businesses.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
APRIL 15, 2025
Mantis, a leading provider of contextual advertisingsolutions with built-in brand safety and suitability, today (April 25th, 2025) announced the launch of Mantis Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The [.] The post Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance appeared first on ExchangeWire.com.
Adweek
APRIL 15, 2025
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.
Exchange Wire
APRIL 15, 2025
Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [.] The post Zoom Media UK Partners with VIOOH to Expand ProgrammaticDOOH Footprint Across Gyms & Health Clubs appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
APRIL 15, 2025
CBS Evening News saw the biggest week-to-week declines.
Exchange Wire
APRIL 15, 2025
Vevo, the worlds leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevos distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [.] The post Vevo Partners with Experian to Enhance its Ad Targeting in the UK appeared first on ExchangeWire.com.
Adweek
APRIL 15, 2025
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
Exchange Wire
APRIL 15, 2025
JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [.] The post JWP Connatix Now Available in AWS Marketplace appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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