Adweek
SEPTEMBER 6, 2023
For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year's Open, IBM has teamed with global creative agency.
The Ad Tech Blog
SEPTEMBER 6, 2023
What’s the Buzz in the Valley? My day-to-day is to talk with people in the Valley (without being InTheValley ), and I’ve heard big rumors and expectations about Generative AI. Bay Area News says it could bring talent back to San Francisco and revive the area. Big companies are training and hiring entire teams to use Generative AI tools. Other creative agencies laid off half of the staff and replaced them with AI tools.
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Adweek
SEPTEMBER 6, 2023
In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people's email addresses in exchange for reward programs, letting it serve people more relevant messages, ultimately driving revenue. It wouldn't share more specific numbers on its success.
AdExchanger
SEPTEMBER 6, 2023
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 6, 2023
Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its.
VideoWeek
SEPTEMBER 6, 2023
Barb, the UK’s major TV measurement body, has today announced it will take over the running of CFlight, a cross-platform measurement solution, from January next year. The news brings together Barb’s own ‘gold standard’ measurement with CFlight tools, which enable advertisers to measure deduplicated reach and frequency of their campaigns across broadcasters linear channels and streaming services.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 6, 2023
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.
Adweek
SEPTEMBER 6, 2023
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers and advertisers should regard this relatively modest growth as a return to normal, pre-pandemic economic conditions.
AdExchanger
SEPTEMBER 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, The post Nielsen Is Shrinking; Hulu Custody Battle Heats Up appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2023
As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars. The "Feels Like Home" campaign was designed to encourage the public to "aspire toward better urban environments with less traffic emissions and congestion," according to Bolt.
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AdExchanger
SEPTEMBER 6, 2023
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do. The post Contextual Targeting And Stealing Audience Data Are Not The Same Thing appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2023
Kids often dread the end of summer and the return of class and homework. Kraft Heinz and agency Mischief @ No Fixed Address want to ease that transition with a set of snack-themed textbooks to make learning more playful. The four "FUNdamental Textbooks" are part of a back-to-school campaign titled "Taste Some Play Every School.
AdExchanger
SEPTEMBER 6, 2023
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest The post The Real Economics Of Programmatic appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2023
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 6, 2023
The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But if you double-click on his numbers, there are several interesting The post Brian Wieser Predicts Stable Growth For The US Ad Market (With A Few Death Spirals Thrown In) appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2023
Pernod Ricard has a vast selection of over 240 top-tier alcoholic brands, ranging from local to international icons such as Chivas Regal, Jameson, Absolut Vodka, Malibu and Ballantine's. With unwavering dedication, the company continually refines its brand image, pioneers product innovations, and aims to establish the world's most eco-friendly distillery.
Martech
SEPTEMBER 6, 2023
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences.
Adweek
SEPTEMBER 6, 2023
Many of us often wonder what the end goal is for our favorite creators. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into a long-lasting career? That's where companies like Viral Nation come into play. Viral Nation is a worldwide influencer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
SEPTEMBER 6, 2023
Expandable ads expands on users’ screens when users interact with them. These ads offer high CTR and brand awareness, but not without security issues. Advertising technology has been continuously evolving, this staying ahead of the curve is paramount. So let us introduce to you expandable ads, which go beyond static banners, offering a canvas for [.
Martech
SEPTEMBER 6, 2023
Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also continues to grow rapidly. Why we care. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video.
AdExchanger
SEPTEMBER 6, 2023
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant Adds More Sellers To Its Supply-Path Optimization Program appeared first on AdExchanger.
Seth Godin
SEPTEMBER 6, 2023
In computer science, Big-O notation is a way of talking about what happens to a solution method when the inputs start to increase. For example, sorting numbers is an easy problem when there are only five or six, but when you have to sort 5,000, a totally different algorithm is needed. Business models have this baked in. Running a podcast app doesn’t get more difficult if you list more podcasts or have more users.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 6, 2023
Since OpenAI launched ChatGPT last November, the marketing industry seems to have embraced that generative artificial intelligence is poised to have a place in the future of advertising. However, nearly a year into the hype cycle, mainstream brands like Pepsi, Frito-Lay and La-Z-Boy remain tentative to adopt the technology, seemingly wary of brand safety, copyright and data privacy issues.
Basis
SEPTEMBER 6, 2023
Is it just us, or does the digital advertising world feel like it’s changing faster than your favorite coffee shop’s menu at the first hint of fall (white pumpkin mochas, anyone?) It can be hard to carve out time to just sit down to get in a good read—or even know what to read once you find a few minutes. Enter: our content recommendation quiz. Whether you’re in the mood for a deep dive or a read-it-in-one-go piece, a quirky article or something a bit more buttoned-up, this quick quiz will ident
Martech
SEPTEMBER 6, 2023
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.
Exchange Wire
SEPTEMBER 6, 2023
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media. This groundbreaking initiative created by IAB [.] The post IAB Europe Releases Pan-European Definitions & Guide to Retail Media appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 6, 2023
This week’s Media Briefing checks in with publishers about ad revenue from the various social platforms to see how the all of the changes from this past summer have impacted ad spend. Social media revenue roll call Fewer employees disclose ethnic/racial information Spotify’s podcast reckoning, NPR’s CEO to step down and more Social media revenue roll call Earlier this year, some publishers voiced concerns that their ad revenue-sharing deals with Snapchat were yielding less and
IAB Tech Lab
SEPTEMBER 6, 2023
In a post about overhauling price floors on the Index Exchange blog, I’ve previously made the case that programmatic sellers and buyers would benefit from enhancements to how floors are signaled in OpenRTB.
Digiday
SEPTEMBER 6, 2023
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the ad-supported streaming landscape and its role in marketers’ playbooks.
Rob Campbell
SEPTEMBER 6, 2023
OK … so yesterday I said the posts this week were all superficial shite, but that was until I read an article that has pissed me off. Have a look at this headline: On one side, it’s from the Daily Mail – so this sort of divisive headline is to be expected – but what made me especially angry is the daughter in question is not ‘rebellious’, she has dysgraphia and dyscalculia … so she finds writing, reading and maths incredibly difficult.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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