Adweek
FEBRUARY 26, 2025
This may seem like a ridiculous question, but in what world is a salty snack more famous than Jennifer Aniston? In ad land, of course, via a new campaign for SkinnyPop in which The Morning Show and Friends star becomes the Hershey-owned popcorn's first celebrity endorser and its most curiously unrecognized devotee.
Martech
FEBRUARY 26, 2025
Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
FEBRUARY 26, 2025
Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out The Last Word with Lawrence O'Donnell by just 59,000 total viewers. Meanwhile, The Five once again topped total viewers for Fox.
Martech
FEBRUARY 26, 2025
B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 26, 2025
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart's ecommerce website and app. The display ads are sold through a self-serve platform that.
Martech
FEBRUARY 26, 2025
Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site search with AI to improve relevance and reduce friction Personalizing results in real-time to increase conversion
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 26, 2025
A good website, quality content and some solid search engine optimization (SEO) practices that was one the most reliable recipes for building an audience, regardless of the business youre in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.
Adweek
FEBRUARY 26, 2025
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible.
Martech
FEBRUARY 26, 2025
Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success. (You can download the report from Virtusa’s website — no registration required.
Adweek
FEBRUARY 26, 2025
The debut of One Nation with Brian Kilmeade on Sunday nights at 10 p.m. ET produced big numbers for Fox News, as it finished as the top show of the night in the Adults 25-44 demo across all three cable networks. However, One Nation was not FNC's top show in total viewers--that honor went to.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Single Grain
FEBRUARY 26, 2025
Single Grain Marketing has launched successful lead generation strategies for our clients. What’s our secret? AI lead magnets are an effective way to attract new customers. In this blog, well explore how you can use lead magnets to revolutionize your marketing efforts, providing you with the knowledge and tools to scale effectively. Key Highlights onAI Lead Magnets AI lead magnets offer many benefits, including automated lead generation, personalization, cost savings, efficiency, increased
Adweek
FEBRUARY 26, 2025
Can you imagine being immersed in a party in a cottage in the countryside with your dream dinner guests? Thanks to Allbirds and Stanley Tucci, that dream is becoming a reality. Today, Allbirds premiered Cards on the Table, a four-part series where actor and host Stanley Tucci throws a dream dinner party with various notable.
Ad Badger
FEBRUARY 26, 2025
Too many Amazon sellers are running ads, but not getting the results they could be. Read More The post 3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS appeared first on Ad Badger.
Adweek
FEBRUARY 26, 2025
Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for its 97th edition--and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It's an evolution that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
FEBRUARY 26, 2025
Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong Theres an abundance of irritating cliches that do the rounds in our industry. Not just the flavour [.] The post How to Navigate the Perpetual Revolving Door of Measurement appeared first on ExchangeWire.com.
Adweek
FEBRUARY 26, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during primetime, according to Nielsen Media Research. CNN was the only.
Exchange Wire
FEBRUARY 26, 2025
In todays ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool. Creative industries fight back against UK AI plans Thousands of UK creative [.] The post Digest: Chaos in AI appeared first on ExchangeWire.com.
Adweek
FEBRUARY 26, 2025
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
FEBRUARY 26, 2025
If the past few decades have proven anything, its this: Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity wont cut it. Thats where AI can help, even if it brings a sense of uncertainty. While some marketers fear that AI will replace them, the reality is far more interesting. Instead […] The post AI Puts Innovation In Your Hands Its Time To Run With It appeared first on AdExchanger.
Adweek
FEBRUARY 26, 2025
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times.
Seth Godin
FEBRUARY 26, 2025
Getting to the conference in Santa Fe isn’t difficult. Someone will drive/fly you there. The hard part is deciding to go. And yet, it might take 8 hours to arrive. If they invented teleportation and offered it for free, it would be very clear that where we went would simply depend on where we decided to go, not the mechanics, cost or time it took.
Adweek
FEBRUARY 26, 2025
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 26, 2025
Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at more than $85 million, Axios reports. The deal marks another step in DVs development from an impartial brand safety, anti-fraud and ad verification provider into something that more decisively targets and attributes campaigns. Rockerbox is one of the last standing […] The post Theyre Going For TripleVerified; You Wont Believe What Taboola Looks Like Now appeared first on AdExchanger.
Adweek
FEBRUARY 26, 2025
After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward. "for now," the company added.
Digiday
FEBRUARY 26, 2025
The creator economy is still growing rapidly but that growth isn’t always a benefit to creators. Its already difficult to maintain a living as a full-time creator even more so in recent years as new creators continue to flood the market. An estimated 3% of the U.S. population in 2022 was considered an influencer, up from about 2% in 2020, per influencer marketing platform Influencity with places like New York (6.45% of its population considered an influencer) and California (5.42% of its
Adweek
FEBRUARY 26, 2025
CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark's technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
FEBRUARY 26, 2025
The cost of ad space on streaming platforms has been dragged down in the last year, as early movers Netflix and Disney+ raced to keep up with Amazons aggressive pricing. Now, the cost-per-thousand viewers (CPM) across those three streamers hovers between $38 to $40 (down from Netflixs 2022 price of $60), low enough that small to medium business (SMB) advertisers can begin to consider them a viable alternative to local cable or regional linear TV.
Adweek
FEBRUARY 26, 2025
Veteran KEYE reporter Fred Cantu will retire at the end of March after 53 years in local TV. Cantu began his broadcasting career in 1972 when he was 17 and has worked in the Austin market for 45 years. He joined CBS Austin in 2002 after working at Fox 7 and KVUE. "Being in this.
AdExchanger
FEBRUARY 26, 2025
Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least thats the story from Magnites quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […] The post Is The Open Internet Healthy?
Adweek
FEBRUARY 26, 2025
Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire 32 year career as a weekend meteorologist. "I'm deeply saddened by the passing of Dan Reynolds," Tim Sanders, vice president.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
331 
Let's personalize your content