Adweek
FEBRUARY 26, 2024
At the end of 2023, nearly one-half (48%) of the top news websites, based on reach, across 10 countries blocked OpenAI's crawlers, while nearly one-quarter (24%) blocked Google's AI crawler, according to a study by Reuters Institute. Reuters Institute analyzed the robots.txt of the 15 online news sources with the widest reach, including titles like.
IAB Tech Lab
FEBRUARY 26, 2024
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing programmatic constructs. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […] The post Introducing Initial OpenRTB Support for the Protected Audience API appeared first on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
FEBRUARY 26, 2024
Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. "When Ikea first started in 1943, we were only based in Sweden.
AdExchanger
FEBRUARY 26, 2024
Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases. But with so many new […] The post A Marketer’s Guide To Generative AI Startups appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 26, 2024
Global confectionary producer Mondelez has moved to protect its purple packaging by issuing a lawsuit against independent rival Tony's Chocolonely. It came after the former company began mimicking competitor brand packaging in a campaign to highlight child labor practices within cocoa farming. The campaign from Dutch-based Tony's, released in Germany and Austria, saw it adopt.
AdExchanger
FEBRUARY 26, 2024
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth, with a total of $84.6 […] The post Who Said Display Is Dead?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
FEBRUARY 26, 2024
One of the unmentioned causes of division in much of our culture happens because of the shift in expectations and rules when we begin to live in close proximity to one another. In a non-crowded setting, the default is independence. The expectation is that you can drive as fast as you like, do whatever you like with your land, say anything that’s on your mind.
Adweek
FEBRUARY 26, 2024
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency has expanded its four key specialty practices to help it handle more non-AOR business and retain its long-term clients. MacLeod becomes the first.
VideoWeek
FEBRUARY 26, 2024
Warner Bros. Discovery’s stock dropped significantly on Friday after the company announced its Q4 financial results, as total revenues fell by seven percent, a bigger drop than expected by the market. But despite the overall negative perception of WBD’s results from investors, there was good news on the streaming front. Warner Bros. Discovery’s streaming service Max turned a profit across the full year – something which most of its competitors (bar Netflix) are yet to do.
Adweek
FEBRUARY 26, 2024
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During the eclipse, the moon's umbral shadow moves along what's known as a path of totality, a long diagonal arc below which the daytime sky darkens suddenly, approximating dusk. That's the scientific explanation, anyway. But if.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
FEBRUARY 26, 2024
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if i
Adweek
FEBRUARY 26, 2024
The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon Saunders Calvert as the new president of Economist Intelligence. Bradley-Jones will assume the role this summer, while Saunders Calvert will begin his tenure in April. Both men are based in London and will report to.
Martech
FEBRUARY 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
FEBRUARY 26, 2024
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as evidenced by AI-crawlable digital sources. In response, brands must evolve their approach to connecting with consumers; they must now appeal to AI.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
FEBRUARY 26, 2024
Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI.
Adweek
FEBRUARY 26, 2024
As VMLY&R's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is.
Digiday
FEBRUARY 26, 2024
For many esports companies, profitability has long been a concern for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023. In a conversation with Digiday at last weekend’s Six Invitational, an esports event in São Paulo’s Ginásio do Ibirapuera stadium, Blast chief business officer Leo Matlock disclosed that the company made a profit during the 2023 financial year, although he declined to share the specific numb
More About Advertising
FEBRUARY 26, 2024
For years the threat from the internet seemed to be that it would kill off newspapers and magazines (which, to a degree, it has but not terminally – yet.) Now it seems to be eating itself. Vice Media is on its last legs with the once online pioneer closing down its much-imitated website and laying … The post Vice Media in peril as tech giants increase online stranglehold first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
FEBRUARY 26, 2024
Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA). It’s their shot to shape the watchdog’s probe into whether Google’s plan is playing fair. With time running out, let’s size up just how far this investigation has come.
More About Advertising
FEBRUARY 26, 2024
It’s that Northern hemisphere time of the year when the temperature inches about zero and Spring just may be around the corner – and the house looks pretty terrible as it recovers from the ravages of winter. So it’s DIY time (or so some retailers hope) but the trouble is many of us (36% of … The post Uncommon mines 40-year old slogan for lively new B&Q campaign first appeared on More About Advertising.
Digiday
FEBRUARY 26, 2024
This year, dealmaking is expected to make a resurgence after a slowdown in recent years. There’s already notable activity. Last week, Capital One announced plans to acquire Discover. Earlier this month, online sports betting company DraftKings made its plans to buy lottery games company Jackpot public. Meanwhile, Comcast and Paramount reportedly held talks about potentially combining their streaming services Peacock and Paramount+, among other deals.
Playwire
FEBRUARY 26, 2024
Key Points IVT Definition and Impact : Invalid Traffic (IVT) includes non-human and unintended ad clicks, both of which can negatively affect ad revenue and advertiser trust. Publisher Responsibility : Publishers must ensure their traffic is genuine to maintain credibility with advertisers and safeguard revenue, highlighting the importance of distinguishing between GIVT (General Invalid Traffic) and SIVT (Sophisticated Invalid Traffic).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
FEBRUARY 26, 2024
This article was first published by Digiday sibling WorkLife How do you prioritize employee development and internal growth at a company against the backdrop of an uncertain economy and people switching jobs more frequently than ever before? We asked some of the biggest retail and consumer goods conglomerates to tell us how they’re prioritizing talent retention in 2024, and in doing so leaning into the so-called “Big Stay” trend as the “Great Resignation” recedes.
MNTN
FEBRUARY 26, 2024
With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. But that doesn’t mean you’ll have to put on your analyst hat and spend all day crunching numbers. Here’s a list of ten key TV viewership trends and stats that you need to know about. 1. Streaming Subscription Counts Continue to Climb Streaming has forever changed the way people consume televised content, and services like Netflix, Hulu, and Amazon Prim
Digiday
FEBRUARY 26, 2024
Media buyers (and publishers for that matter) are still waiting on a clearly defined list of qualities that determine if a site is made-for-advertising (MFAs) or not. Without one, a lot is left open to interpretation. Some consultancies, like Jounce Media, and verification firms, like DoubleVerify, have taken the initiative to try and create more clarity in different manners — like the former’s cut-and-dry MFA list, or the latter’s graduated tiered classification approach.
MNTN
FEBRUARY 26, 2024
With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. But that doesn’t mean you’ll have to put on your analyst hat and spend all day crunching numbers. Here’s a list of ten key TV viewership trends and stats that you need to know about. 1. Streaming Subscription Counts Continue to Climb Streaming has forever changed the way people consume televised content, and services like Netflix, Hulu, and Amazon Prim
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 26, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn’t stopped marketers from realizing the value in reaching multicultural audiences. In fact, while the industry standard is 5% of advertiser budgets earmarked for multicultural marketing, that figure has turned into a floor, not a ce
Digital Turbine
FEBRUARY 26, 2024
I don’t consider myself a “gamer.” Yet, Words With Friends is woven into my daily routine. From the moment I wake up to the last minutes before I sleep, and every spare moment in between, I’ll pick up my phone to play a few rounds. For a non-gamer, I sure do spend a lot of time playing games. It seems I’m not alone in this paradox. According to GWI data, 7 out of 10 people, spanning various demographics like students, parents, food enthusiasts, and avid shoppers, engage in gaming act
Exchange Wire
FEBRUARY 26, 2024
Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the head of its retail media division. In this pivotal role, Frederik will lead Nexta.io's retail media initiatives in the Nordics [.] The post Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe appeared first on ExchangeWire.com.
Ad Monsters
FEBRUARY 26, 2024
Navigating a dynamic ecosystem can pose challenges, yet marketers can thrive armed with the appropriate tools and strategies. As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus on what really matters in 2024.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
321 
Let's personalize your content