Adweek
MARCH 22, 2023
Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia.
The Ad Tech Blog
MARCH 22, 2023
From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO. By 2013, Tesla stock had climbed to $265 per share.
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Adweek
MARCH 22, 2023
If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull.
Martech
MARCH 22, 2023
Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in particular, can turn interest into action. Do it well, and you can generate leads and increase brand awareness. The catch is that long-form content must be worth it to be effective.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 22, 2023
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been.
AdExchanger
MARCH 22, 2023
5G can provide significantly greater speeds and accommodate more devices than dated 4G networks. For consumers, it’s revolutionizing communications and content. But from a marketer perspective, the impact will be The post From VR To Car Commerce, 5G Is Transforming Advertising appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 22, 2023
As Mark Zuckerberg has said, the metaverse is still years away. So, for the near term, Meta’s opportunity is in messaging. The post Messaging, Not The Metaverse, Is Meta’s Near-Term Future appeared first on AdExchanger.
Adweek
MARCH 22, 2023
With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.
Marketing Dive
MARCH 22, 2023
New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.
Adweek
MARCH 22, 2023
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company's first in-person upfront in three years took place at Basketball City in New York in 2022, but this year, Disney is headed to a new location at the North Javits Center. According to ad sales chief Rita.
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Martech
MARCH 22, 2023
Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. BNPL up, revenues down. Despite this rise, revenue decreased 19% for that period. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. Last year, BNPL purchases were up 14% over 2021, and revenue from them grew 27%.
Adweek
MARCH 22, 2023
With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron.
Ad Tech Daily
MARCH 22, 2023
GUANGZHOU, China — Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award. The award recognizes Nativex’s contribution to building a bridge for enterprises and customers entering China, the world’s largest mobile market.
Adweek
MARCH 22, 2023
Discord Nitro subscribers now have access to 16 "Color" themes that they can use to customize the appearance of the Discord desktop application. Previously, only the "Light" and "Dark" themes were available. These Light and Dark themes are still available to all users and Nitro subscribers, giving Nitro subscribers 18 themes to choose from in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 22, 2023
Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif. — Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail […] The post Roku and Best Buy Help Create Better TV Ex
Adweek
MARCH 22, 2023
For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate.
Seth Godin
MARCH 22, 2023
All successful cultural change (books, movies, public health), has a super-simple two-step loop: AWARENESS TENSION –>Loop<– It’s easy to focus on awareness. Get the word out. Hype. Promo. I think that’s a mistake. Because awareness without tension is useless. The tension is like pulling back a rubber band. WHY would someone who becomes aware take action?
Adweek
MARCH 22, 2023
Andy Cohen is Vander-Pumped. In the past few weeks, news broke of a scandal amongst the cast of the reality series Vanderpump Rules, as Tom Sandoval cheated on longtime partner Ariana Madix with castmate Raquel Leviss. Since then, the cheating news has taken over social media and online discourse to the point that explainers are.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
MARCH 22, 2023
Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today that it has […] The post AiAdvertising Recognized as a Google Premier Partner
Adweek
MARCH 22, 2023
With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their.
Martech
MARCH 22, 2023
At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries.
Adweek
MARCH 22, 2023
Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. Now, the charity People for the Ethical Treatment of Animals (PETA) is urging people to give up wearing animals, too. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 22, 2023
Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Dig deeper: How Haleon built social media intelligence in-house What are they. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.
Marketing Dive
MARCH 22, 2023
The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.
AdExchanger
MARCH 22, 2023
DanAds is in growth mode, and its US expansion is in full swing. It also has its sights set on profitability by the end of the year. But the volatile The post DanAds Is Reassessing IPO Plans While Focusing On Profitability appeared first on AdExchanger.
Marketing Dive
MARCH 22, 2023
The campaign spotlights Ford drivers and their passions and includes tie-ups with actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MARCH 22, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It The post First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games appeared first on AdExchanger.
Ad Tech Daily
MARCH 22, 2023
NEW YORK — The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26, 2023, at the iHeartMedia executive offices in New York City. The hands-on educational event will feature diverse podcast authorities […] The post iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Tog
AdExchanger
MARCH 22, 2023
In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible The post Sperry Strives To Make A Data-Driven Splash With Sound appeared first on AdExchanger.
Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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