Martech

AUGUST 13, 2021

A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:

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AdPulp

AUGUST 13, 2021

I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of […]. The post There Is No Ad Industry ‘War For Talent’ And There Never Has Been appeared first on Adpulp.

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Agency 144

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2. Ad revenue grew 281% YoY, and they now have close to 700,000 total subscribers who pay for the service.

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AdPulp

AUGUST 13, 2021

Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some […]. The post When You Fail to Reward Talent and You Run from Conflict, You Lose appeared first on Adpulp.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are your customers and prospects thinking about content? Certainly, they consume it.

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More About Advertising

AUGUST 13, 2021

Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account. The appointment sees the account move back to Publicis from WPP, and brings together the media with the creative business, which Publicis Groupe has handled since 2016. Walmart’s. The post Publicis wins 0m Walmart US media planning and buying first appeared on More About Advertising.

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More About Advertising

AUGUST 13, 2021

The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in London) has benefited – selling what it says is a significant stake to private equity’s Apiary Capital. The deal is thought to value MediaSense at up to £30m. MediaSense’s Analytics practice manages over $15 billion.

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More About Advertising

AUGUST 13, 2021

MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded with Phil Rumbol and Mark Ellwood, was bought by Interpublic and incorporated into MullenLowe. Rumbol left to become CEO of Bahlsen Biscuits (which remains a MullenLowe client) while Ellwood joined Leo Burnett last year. Green.

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More About Advertising

AUGUST 13, 2021

London-based network VCCP has struck an engagingly downbeat tone for Mondelez (owner of Cadbury) and this latest effort for Twirl – aimed at Australia and New Zealand and then globally – continues to mine what’s turning out to be a surprisingly rich seam. Twirl, it seems, can foretell your future – although you might wish. The post MAA Ad of the Week: VCCP for Twirl first appeared on More About Advertising.

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Advertising Agency 64

More About Advertising

AUGUST 13, 2021

When a football goes in the back of the net, a lot can happen. Especially in this new ad for LiveScore, which shows all sorts of consequences to a header by Cristiano Ronaldo. Aidan McClure, chief creative officer at Wonderhood Studios, said: “‘More Than A Score’ is rooted in the understanding that, to players, clubs. The post Cristiano Ronaldo and Wonderhood Studios hit the back of the net in LiveScore’s first ever TV ad first appeared on More About Advertising.

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