Adweek
SEPTEMBER 8, 2023
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had begun working on consumer projects including Verizon's new consumer brand platform "It's Your Verizon" and the recently launched NFL Sunday Ticket campaign.
Seth Godin
SEPTEMBER 8, 2023
I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult: Errant throws don’t earn a lunge. Let them drop. Simply stand there and watch them drop.
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Adweek
SEPTEMBER 8, 2023
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative.
Martech
SEPTEMBER 8, 2023
My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 8, 2023
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to a person's favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through.
Martech
SEPTEMBER 8, 2023
The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 8, 2023
The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster.
Adweek
SEPTEMBER 8, 2023
Riverdale and college football are officially on the same network--and major brands are ready for it. Ahead of The CW's kickoff for its first season of ACC college football this weekend, featuring the Cincinnati Bearcats taking on the Pitt Panthers, the network landed major sponsors such as Verizon, Subaru and Walmart. For its latest live.
Smart Insights
SEPTEMBER 8, 2023
Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized … The post 30 website personalization and recommendations software tools appeared first on Smart Insights.
Adweek
SEPTEMBER 8, 2023
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its organizational structure in 2022 to better mesh brand and performance marketing and come up with a full-funnel approach. Most consumers are at least familiar with its haircare.
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Martech
SEPTEMBER 8, 2023
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history — unless you manually turn it off. Why we care. This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project).
Adweek
SEPTEMBER 8, 2023
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched on ESPN, that's for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the.
MNTN
SEPTEMBER 8, 2023
According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time (44% to 41%). And that’s not all — from May 2022 to May 2023, U.S. households cranked up their binge-watching game, boosting their total Connected TV consumption by 20% to 11.5 billion hours.
Adweek
SEPTEMBER 8, 2023
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
SEPTEMBER 8, 2023
What do working out, putting money in a 401(k), and running an advertising campaign have in common? They all require an investment—whether that be time, effort, or money (or all three!). And, like with any investment, people expect a return. Avid gym goers expect to get stronger. Folks investing through their 401(k) accounts expect those funds to grow.
Ad Badger
SEPTEMBER 8, 2023
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More Will GPT Change The World Of Amazon Marketing? The post Will GPT Change The World Of Amazon Marketing? appeared first on Ad Badger.
Seth Godin
SEPTEMBER 8, 2023
My colleague Ava Morris is running her Song of Significance Workshop on Friday, October 6. It’s powerful, effective and personal. It runs worldwide, in Zoom, and it’s completely interactive–every participant participates. This will be the third session… the first two got rave reviews, and some folks even returned to do it again.
IAB Tech Lab
SEPTEMBER 8, 2023
It’s been a busy 2023 for the Tech Lab Compliance team. Over the past several months, many organizations in the digital media ecosystem have stepped up to the challenge of fostering a trustworthy digital advertising ecosystem, earning their place among the ranks of compliant companies.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
SEPTEMBER 8, 2023
The FCC has released an Order on Reconsideration resolving petitions that asked the Commission to reconsider or clarify certain broadband labeling requirements. Please see our summary of the original broadband labeling requirements. In the new Order, the FCC: Affirmed Broadband Providers’ Obligation to Itemize Fees : The FCC affirmed that providers must itemize any fees added to base monthly prices, including any fees related to government programs they choose to pass through to consumers.
More About Advertising
SEPTEMBER 8, 2023
Once upon a time the UK had the Central Office of Information handling government and other institutional advertising. Mostly it worked pretty well. Now it’s in the charge of the Cabinet Office, a smoky outfit that’s supposed to make government run more efficiently (the jury’s still a long way out on this one.) Its latest … The post UK’s ‘audacious Kingdom’ campaign drops ball first appeared on More About Advertising.
Exchange Wire
SEPTEMBER 8, 2023
This week: Meta prohibited from unconsented ad targeting, AI21 Labs cinches USD$155m (~£122m) in funding. In a win for fair ad targeting, the Oslo District Court dismissed Meta's plea for an injunction against an ad targeting ban imposed by Norway's data [.] The post The Stack: Olso Quashes Meta Injunction Request; AI21 Labs Secures $155m in Funding appeared first on ExchangeWire.com.
VideoWeek
SEPTEMBER 8, 2023
In this week’s Week in Review: The Media Ratings Council plans to investigate YouTube, Warner Bros. Discovery feels the effects of the writers strike, and the Daily Mail owner plans a Qatari-backed bid for the Telegraph. Top Stories MRC to Investigate YouTube Over Co-Viewing Data and Adalytics Scandal The Media Rating Council (MRC) is planning to audit YouTube in light of its controversial plans to trade on its own co-viewing data, and allegations by Adalytics that the Google-owned company
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 8, 2023
IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, has issued a new whitepaper aiming to educate and support the industry’s efforts to reduce carbon emissions in the digital advertising sector. The report reveals the drastic [.] The post New Whitepaper from IMPACT+ Aims to Educate Ad Industry on Measures to Tackle Carbon Emissions appeared first on ExchangeWire.com.
Single Grain
SEPTEMBER 8, 2023
In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” Changes in tools like Google Analytics 4 and the influx of AI technologies are redefining the ways we gauge success. If you’ve been scratching your head about this, don’t worry. We’re going to walk you through some of the simplest and most effective techniques for measuring — and improving!
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