Adweek
MAY 2, 2023
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O'Brien's first-ever FAST channel. Starting later this month, Samsung TV Plus, Samsung's free, ad-supported streaming service, will launch The Conan O'Brien TV channel.
AdExchanger
MAY 2, 2023
Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso, are testing technologies to find out, including two new private The post Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green appeared first on AdExchanger.
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Adweek
MAY 2, 2023
In 1932, the first African American could have integrated Major League Baseball by accepting a position on the Philadelphia Athletics. But for Romare Bearden to become their star pitcher, he would have to pass as white. An assumption can be made that Bearden asked himself, "Who does this serve?" Rather than play along, Bearden quit.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 2, 2023
Vital Farms stands out among egg producers by its concept of "conscious capitalism," which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that.
Martech
MAY 2, 2023
This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 2, 2023
On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.
Adweek
MAY 2, 2023
LA Rams CMO Kathryn Kai-ling Frederick joined other business leaders at the NASDAQ Marketsite Tuesday morning to ring in the trading day in honor of AAPI month. The Opening Bell followed a celebration of this year's A100, honoring 100 Asian Pacific leaders who have most significantly impacted American culture and society in the last year.
Playwire
MAY 2, 2023
Key Points Today, ad exchanges exist primarily within other tools rather than as a standalone entity. Some of the top tools that have the functionality of ad exchanges include AdX , Verizon Media , Xandr , OpenX , Magnite , PubMatic , Index Exchange , Smaato, and Smarty Ads. When you work with Playwire, you get all the functionality of the best ad exchanges and a litany of other tools in your tech stack covered.
Adweek
MAY 2, 2023
Roku's popular screensaver, Roku City, is getting a new partner. McDonald's is joining TV's biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced Tuesday afternoon during Roku's NewFronts presentation at New York's Chelsea Factory. The partnership is set to create plenty of reach for McDonald's.
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AdExchanger
MAY 2, 2023
Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech The post Meet The Digital Marketer Who Spent Two Years Working For The FTC appeared first on AdExchanger.
Adweek
MAY 2, 2023
Companies are beginning to realize the importance of equity and inclusion when marketing to consumers. Designing for everyone has become a priority. On March 30, Adweek examined the impacts of inclusive marketing in The New Consumer virtual summit, featuring brand experts and executives like KR Liu, Google's head of brand accessibility. You can watch all.
Marketing Dive
MAY 2, 2023
New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.
Adweek
MAY 2, 2023
Ulta Beauty has established itself as America's premier beauty destination, offering customers an unparalleled selection of over 25,000 products from 500+ brands. From cosmetics to fragrances and everything in between--including the store's private label line--Ulta is about enabling individuals to explore possibilities and experience the power of beauty daily.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Relevant-Digital
MAY 2, 2023
Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' data strategies in the future. In this post, we examine contextual targeting from the perspective of publishers and discuss the opportunities that contextual data can offer. Additionally, we address the ethical questions that have recently sparked debate around contextual targeting.
Adweek
MAY 2, 2023
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories. Reserving the first Snap Ad is a.
AdExchanger
MAY 2, 2023
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions The post A DOOH Buyer’s Perspective On Supply Chain Innovation appeared first on AdExchanger.
Adweek
MAY 2, 2023
In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. Hawkins emphasizes that TikTok's community commerce approach brings people together to discover products through a new version of word-of-mouth. She highlights that the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some The post Why Ads vs. Subscriptions Is Wrongheaded; Farm-To-Table Advertising appeared first on AdExchanger.
Adweek
MAY 2, 2023
There's no halftime in baseball, and fans have to wait until the seventh inning stretch to be part of the entertainment by serenading the crowd with their rendition of "Take Me Out to the Ballgame." Oatly and Minor League Baseball are fully aware of the storied traditions but ready to add their own twists with.
AdExchanger
MAY 2, 2023
Marketers must decide how to balance priorities to maximize investments across multiple channels when the distinctions hold no real meaning to customers. The post Finding Marketing Channel Balance In An Unbalanced Marketing World appeared first on AdExchanger.
Adweek
MAY 2, 2023
In August 2022, an ad for Unilever's Persil brand was banned by the U.K.'s advertising watchdog, the ASA, for claiming the detergent was "kinder to the planet." Part of its longstanding "Dirt Is Good" campaign, which espouses the benefits of getting muddy while encouraging young people to act on social and environmental issues, the TV.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 2, 2023
The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging between broadcasters, ad buyers and alternative measurement providers looking to The post TV Measurement Drama Leaks Out At The NewFronts appeared first on AdExchanger.
Adweek
MAY 2, 2023
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding how to best optimize content.
Martech
MAY 2, 2023
B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved.
Adweek
MAY 2, 2023
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories. Reserving the first Snap Ad is a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
MAY 2, 2023
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the The post Trebel AI Is Using AI-Generated Playlists As a Targeting Signal appeared first on AdExchanger.
Marketing Dive
MAY 2, 2023
“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.
Chief Martech
MAY 2, 2023
Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. But the best way to dig into the landscape is to use the free interactive version on martechmap.com.
Exchange Wire
MAY 2, 2023
In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [.] The post Why the Future of Ad Measurement Will be Attention-First appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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