Adweek
MAY 2, 2023
Vital Farms stands out among egg producers by its concept of "conscious capitalism," which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MAY 2, 2023
LA Rams CMO Kathryn Kai-ling Frederick joined other business leaders at the NASDAQ Marketsite Tuesday morning to ring in the trading day in honor of AAPI month. The Opening Bell followed a celebration of this year's A100, honoring 100 Asian Pacific leaders who have most significantly impacted American culture and society in the last year.
Martech
MAY 2, 2023
This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 2, 2023
In 1932, the first African American could have integrated Major League Baseball by accepting a position on the Philadelphia Athletics. But for Romare Bearden to become their star pitcher, he would have to pass as white. An assumption can be made that Bearden asked himself, "Who does this serve?" Rather than play along, Bearden quit.
Marketing Dive
MAY 2, 2023
New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 2, 2023
B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved.
Adweek
MAY 2, 2023
Peacock is bringing the magic of the big screen to small screens. Last year at NewFronts, Peacock rolled out two new ad formats to make marketers the star of the show with in-scene ads. This time around, at its IAB NewFronts presentation in New York on Tuesday, NBCUniversal's streamer announced four additional innovations, which work.
Marketing Dive
MAY 2, 2023
On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.
Adweek
MAY 2, 2023
In August 2022, an ad for Unilever's Persil brand was banned by the U.K.'s advertising watchdog, the ASA, for claiming the detergent was "kinder to the planet." Part of its longstanding "Dirt Is Good" campaign, which espouses the benefits of getting muddy while encouraging young people to act on social and environmental issues, the TV.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
MAY 2, 2023
Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso, are testing technologies to find out, including two new private The post Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green appeared first on AdExchanger.
Adweek
MAY 2, 2023
Roku's popular screensaver, Roku City, is getting a new partner. McDonald's is joining TV's biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced Tuesday afternoon during Roku's NewFronts presentation at New York's Chelsea Factory. The partnership is set to create plenty of reach for McDonald's.
AdExchanger
MAY 2, 2023
On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.
Adweek
MAY 2, 2023
Companies are beginning to realize the importance of equity and inclusion when marketing to consumers. Designing for everyone has become a priority. On March 30, Adweek examined the impacts of inclusive marketing in The New Consumer virtual summit, featuring brand experts and executives like KR Liu, Google's head of brand accessibility. You can watch all.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MAY 2, 2023
“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.
Adweek
MAY 2, 2023
Ulta Beauty has established itself as America's premier beauty destination, offering customers an unparalleled selection of over 25,000 products from 500+ brands. From cosmetics to fragrances and everything in between--including the store's private label line--Ulta is about enabling individuals to explore possibilities and experience the power of beauty daily.
Seth Godin
MAY 2, 2023
All the no-compromise solutions have failed. If there was a way to solve our problem without giving something up, we would have done that already. So, if a persistent problem is important, the question is not: Should we compromise or not? The question is: Which changes are we going to make first?
Adweek
MAY 2, 2023
In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. Hawkins emphasizes that TikTok's community commerce approach brings people together to discover products through a new version of word-of-mouth. She highlights that the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 2, 2023
Marketers must decide how to balance priorities to maximize investments across multiple channels when the distinctions hold no real meaning to customers. The post Finding Marketing Channel Balance In An Unbalanced Marketing World appeared first on AdExchanger.
Adweek
MAY 2, 2023
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding how to best optimize content.
Marketing Dive
MAY 2, 2023
The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.
Adweek
MAY 2, 2023
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories. Reserving the first Snap Ad is a.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 2, 2023
Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech The post Meet The Digital Marketer Who Spent Two Years Working For The FTC appeared first on AdExchanger.
Adweek
MAY 2, 2023
There's no halftime in baseball, and fans have to wait until the seventh inning stretch to be part of the entertainment by serenading the crowd with their rendition of "Take Me Out to the Ballgame." Oatly and Minor League Baseball are fully aware of the storied traditions but ready to add their own twists with.
AdExchanger
MAY 2, 2023
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions The post A DOOH Buyer’s Perspective On Supply Chain Innovation appeared first on AdExchanger.
Adweek
MAY 2, 2023
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories. Reserving the first Snap Ad is a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some The post Why Ads vs. Subscriptions Is Wrongheaded; Farm-To-Table Advertising appeared first on AdExchanger.
Playwire
MAY 2, 2023
Key Points Today, ad exchanges exist primarily within other tools rather than as a standalone entity. Some of the top tools that have the functionality of ad exchanges include AdX , Verizon Media , Xandr , OpenX , Magnite , PubMatic , Index Exchange , Smaato, and Smarty Ads. When you work with Playwire, you get all the functionality of the best ad exchanges and a litany of other tools in your tech stack covered.
AdExchanger
MAY 2, 2023
The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging between broadcasters, ad buyers and alternative measurement providers looking to The post TV Measurement Drama Leaks Out At The NewFronts appeared first on AdExchanger.
Relevant-Digital
MAY 2, 2023
Contextual data and advertising targeting based on it is one of the methods that we believe will gain an increasingly important role in publishers' data strategies in the future. In this post, we examine contextual targeting from the perspective of publishers and discuss the opportunities that contextual data can offer. Additionally, we address the ethical questions that have recently sparked debate around contextual targeting.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
306 
Let's personalize your content