Martech

OCTOBER 24, 2024

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.

MarTech 126

MarTech Communications SEO Conversion 126

Adweek

OCTOBER 24, 2024

More than 70 people have filed complaints with ad watchdog the U.K.'s Advertising Standards Authority claiming a recent Shell ad is guilty of greenwashing. The spot is part of the first campaign that Shell's media agency Havas Media worked on for the oil giant since winning the account in September 2023, following months of climate.

Agency 336

Agency Media Advertising 336

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand.

Communications 129

Communications Shipping Marketing MarTech 129

Adweek

OCTOBER 24, 2024

Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram's creators, and Threads. O'Leary's purview has been covered by Eshan Ponnadurai, Meta's VP and president of consumer marketing, who oversees marketing across multiple properties owned by.

Marketing 317

Marketing 317

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.

MarTech 128

MarTech Machine Learning Conversion Conversion Rate 128

Adweek

OCTOBER 24, 2024

It has been an epic season for the WNBA. Record-breaking attendance, viewership, and engagement; all signs pointing up and to the right for overdue investment fueling women's sports. In New York City, the stars are shining bright, fresh off the heels of the New York Liberty's first-ever franchise championship win. And while we expect to.

Marketing 306

Marketing 306

Adweek

OCTOBER 24, 2024

While Halloween night is when the ghosts, goblins, and adult-sized Blueys come out to play, the rest of October is for staying inside and binging on scary streaming content. But which streamers deliver the most tricks--and treats--for your subscription budget? ADWEEK's resident horror experts ranked the Top 10 digital destinations for horror movies and series.

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illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Adweek

OCTOBER 24, 2024

A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was "the first experiment in Poland in which journalists. are virtual characters created by AI." The station in Krakow said its three avatars.

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Seth Godin

OCTOBER 24, 2024

Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and don’t require much effort. Yes, please, go solve them. We’re tempted to focus on the problems that are complicated but apparently easy.

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Advertising

Adweek

OCTOBER 24, 2024

The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report. 50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive.

Agency 290

Agency Communications Media Marketing 290

AdExchanger

OCTOBER 24, 2024

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web? The post The Curation Debate appeared first on AdExchanger.

Ad network 117

Ad network Ad Tech 117

Adweek

OCTOBER 24, 2024

How does someone's career pivot from running a record label, to running a film company, to shoppable QR codes? IRCODE founder and CEO Matty Beckerman--the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom--explained his journey. Beckerman's father is a mechanical engineer, so he said his first job was assembling.

Entertainment 289

Entertainment eCommerce 289

Exchange Wire

OCTOBER 24, 2024

Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [.] The post What does retail media need to do next? appeared first on ExchangeWire.com.

Retail 114

Retail Media eCommerce 114

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

OCTOBER 24, 2024

Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an All-American linebacker at Penn State before being taken in the first round of the 2021 NFL Draft by the Dallas Cowboys. Now.

Marketing 289

Marketing 289

AdExchanger

OCTOBER 24, 2024

In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional television still reaches a massive and valuable audience. And, as a result, linear TV remains a vital component of any effective advertising […] The post Streaming Reach Is Still No Match For Linear appeared first on AdExchanger.

Audience 113

Audience Advertising Marketing 113

Adweek

OCTOBER 24, 2024

The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That's the view of Bob Liodice, CEO of the Association of National Advertisers (ANA), who sat down exclusively with ADWEEK at the organization's flagship Masters of Marketing conference in Orlando, FL.

Marketing 288

Marketing Agency Advertising 288

PubMatic

OCTOBER 24, 2024

As the 2024 election cycle enters its final weeks and early voting commences, competition looms large for races up and down the ballot. Winning over swing voters – on a county, district, state, and/or federal level – requires strategic, precise, and impactful ad campaigns that resonate with diverse audiences across screens and geographies. And while voters contemplate the myriad choices before them at the ballot box, campaigns are also facing a choice in this critically important phase of

Ad Tech 110

Ad Tech Machine Learning Impressions Media 110

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

OCTOBER 24, 2024

Looking for a fresh true crime binge? Here's the prescription: CNN is premiering three new episodes of the long-running How It Really Happened docuseries in November. Tony winner Jesse L. Martin returns to host the trio of new installments, which kicks off with a fresh look at the notorious Tylenol murders that had America on.

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AdExchanger

OCTOBER 24, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first on AdExchanger.

Advertising 108

Advertising 108

Adweek

OCTOBER 24, 2024

Molson Coors is being incredibly chill about bringing Coors Light to Super Bowl 59. It's the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run of Big Game exclusivity. The company noted that this year's 30-second spot will be just a portion of a broader football-and-entertainment campaign.

Entertainment 286

Entertainment 286

Ad Tech Daily

OCTOBER 24, 2024

Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with The Ozone Project, the premium digital advertising platform, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, […] The post Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Too

Ad Tech 105

Ad Tech Agency Media Advertising 105

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

OCTOBER 24, 2024

Whether it's Flo's bubbly personality and signature red lip or Dr. Rick's deadpan advice for "un-becoming your parents," Progressive Insurance's creative strategy has led with humor at its core. Chief marketing officer (CMO) Remi Kent joined the insurance company in 2021, and three short years later, its stock price increased from $94.84 to $250.69 in.

Marketing 276

Marketing 276

Ad Tech Daily

OCTOBER 24, 2024

Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership. The announcement was made by ADWEEK CEO Will Lee and […] The post ADWEEK and C2 Announce Strategic Partnership appeared first on Ad Tech Daily.

Ad Tech 105

Ad Tech Marketing Advertising Media 105

Adweek

OCTOBER 24, 2024

LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in a deal that closed Oct. 21. The acquisition was first announced on Oct. 8. New York-based LiveIntent had 159.

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Ad Tech Daily

OCTOBER 24, 2024

Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the RTB House Group, […] The post Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House appeared

Ad Tech 105

Ad Tech Agency Marketing Ad network 105

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

OCTOBER 24, 2024

Democratic U.S. Senate candidate Lucas Kunce spoke to Kansas City Fox affiliate WDAF about the incident involving KSHB reporter Ryan Gamboa. "Me and Adam Kinzinger were out there, and we were kind of taking turns on the range and it seems like a fragment off of either a target or a bullet ricocheted off and.

Affiliates 264

Affiliates 264

Ad Tech Daily

OCTOBER 24, 2024

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections. NEW YORK — FreeWheel, a global technology platform for the […] The post FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On

Audience 105

Audience Advertising Ad Tech Ad Targeting 105

Adweek

OCTOBER 24, 2024

Nicole Shanahan, former independent presidential candidate Robert F. Kennedy Jr.'s running mate, offered $500,000 to a Washington Post journalist to be a "whistleblower" against her political enemies.

Media 264

Media 264

Ad Monsters

OCTOBER 24, 2024

AI can either amplify or erase cultural diversity. At BlackWeek’s “Diverse Data Matters – DE&AI” session, industry leaders revealed how inclusive data is key to shaping advertising’s future. With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s “ Diverse Data Matters – DE&AI ” session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.

Conversion 104

Conversion Audience Advertising Agency 104

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing