Adweek
OCTOBER 6, 2023
Swedish convenience store chain Pressbyr?n's marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from Stockholm-based creative agency ?kestam Holst promotes the popular snack, called kanelbulle in Swedish, with the tactics of early 2000s perfume marketing.
Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
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Adweek
OCTOBER 6, 2023
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom House. This campaign will appear across Snapchat's Chat, Camera, Stories and Spotlight tabs.
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 6, 2023
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek.
AdExchanger
OCTOBER 6, 2023
MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming – including when to dial it down and when to turn it up. The post Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 6, 2023
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Adweek
OCTOBER 6, 2023
Filmmaker and actor Taika Waititi's schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, popping into the MTV Video Music Awards and stumping for his soccer-themed flick Next Goal Wins on the film festival circuit. The long-gestating Star Wars film he's supposed to write?
Seth Godin
OCTOBER 6, 2023
If you throw a bucket of water on a small campfire, you’ll succeed in putting it out. Pour a bucketful of sake into one of those little glasses and you’ll waste most of it and ruin the table setting. And try to use a bucket to refill a dried-out lake and not much will happen. Relativity is everywhere we look. If you put in eight hours on a ten-hour project, you’ll fail.
Adweek
OCTOBER 6, 2023
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser.
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AdExchanger
OCTOBER 6, 2023
Google is in the middle of its quarter-life crisis. The 25-year-old company is in its biggest legal trouble yet: The US vs. Google. In Washington, DC, this September, the US Justice Department started trying its case against the online search giant. Google commands more than 90% of the US search market, according to Similarweb. Did […] The post The Big Story: Google’s Quarter-Life Crisis appeared first on AdExchanger.
Adweek
OCTOBER 6, 2023
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts Oct. 11. TechMagic.
MNTN
OCTOBER 6, 2023
A recent report from LG Ad Solutions and TVision suggests a whopping 88% of Connected TV (CTV) users are jumping on the co-viewing bandwagon, enjoying their favorite shows and movies with friends and family. Turns out, households tuning in to CTV content are 75% more likely to indulge in this shared experience than traditional, Linear TV viewers. And that’s not all — during these group viewings, 67% of viewers are locking their eyes on the screen, giving streaming content their undivided attenti
Adweek
OCTOBER 6, 2023
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for wider name recognition, which is why it recently selected AKQA as its integrated marketing agency. The partnership looks to redefine.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Oko
OCTOBER 6, 2023
Single Request Architecture is a way of requesting ads from Google Ad Manager’s ad server. It is a Google Publisher Tag set-up feature, at the ad-tag level, that sends all defined ad requests to the GAM ad server at once. This is the alternative option to sending in multi-request mode, which sends multiple ad requests […] The post What is Single Request Architecture and should I be using it?
Adweek
OCTOBER 6, 2023
Amid the flurry of generative AI developments, Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. On the policy and legal front: Arranged by the trade organization News Media Alliance, representing over 2,000 publishers and the interests of the news media industry, numerous newspapers took part in.
illumin
OCTOBER 6, 2023
Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These changes directly impact advertisers. From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand.
Adweek
OCTOBER 6, 2023
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Our beloved Spanish language has been used as the be-all-end-all of Hispanic marketing for too long. It's been used almost exclusively in many cases to justify the marketing spend--a quick.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
OCTOBER 6, 2023
Sponsored Brands placements allow you to showcase your brand and products in strategic locations across Amazon. Optimizing these placements is. Read More The Power of Sponsored Brands Placements on Amazon The post The Power of Sponsored Brands Placements on Amazon appeared first on Ad Badger.
Exchange Wire
OCTOBER 6, 2023
Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform. Starting now, [.] The post Yahoo Properties Worldwide are Now Available through Taboola appeared first on ExchangeWire.com.
Digiday
OCTOBER 6, 2023
Las celebraciones del Mes de la Herencia Hispana continuan y las marcas han aprovechado el momento para conquistar el importante paladar de los latinos. Una de ellas es McDonald’s que se ha propuesto incluir entre su menú de activaciones a este importante demográfico, especialmente a aquellos clientes que pertenecen a la generación Z. Según los datos mas recientes del Censo la población hispana es la mas joven, uno de cada cuatro niños que nacen en Estados Unidos son latinos, lo que signif
AdvertiseMint
OCTOBER 6, 2023
Are you curious about the secrets of how to get more followers on TikTok? The more followers you have on TikTok, the more engagements you will get. A high follower count will also help you earn more money as a creator or influencer. This blog post will provide practical tips and strategies to help you grow your TikTok audience. 1. Produce Consistent and Quality Content Source: Canva You need to post consistently to maintain your following.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
OCTOBER 6, 2023
If you haven’t noticed by now, programmatic advertising — and Connected TV specifically — has been a big deal in advertising. In fact, it’s so big that in the last year we’ve seen even movie theater chains (!) take inspiration, while every major streaming service has gone all-in on advertising. Now that the last holdout, Prime Video, is adopting ads , the latest channel to jump into the fray isn’t even a video streaming service at all — it’s Spotify.
EGC Group
OCTOBER 6, 2023
The artificial intelligence (AI) boom continues to revolutionize countless industries. In the advertising and marketing space, creativity has no limits. While this is on first glance a good thing, what follows is a real-life cautionary tale, as proven by a recent news story.
More About Advertising
OCTOBER 6, 2023
Interpublic’s Deutsch New York is laying off 41 people, about 20% if its staff in one of what’s likely to be many such moves across ad holding companies. IPG is blaming the cutbacks on the loss of the PNC Bank business to Havas but the cuts impact many departments. Deutsch also has an office in … The post IPG’s Deutsch NY cuts back as agencies feel the heat first appeared on More About Advertising.
EGC Group
OCTOBER 6, 2023
The new campaign you’ve put together for a brand may attract the attention of many potential customers. But will they actually purchase the product or service being promoted? Have you ever asked yourself this question: “Do consumers trust my advertising?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 6, 2023
Barclays is moving out of its vast Canary Wharf HQ in London (another win for WFH) so what do you do with it? Turn it into a vast poster site of course. Actually that’s not why they’re (eventually) going but it’s still a vast poster site, dominating many views of London, and a suitable canvas … The post MAA Ad of the Week: Barclays Women’s Super League from BBH first appeared on More About Advertising.
Exchange Wire
OCTOBER 6, 2023
This week: Spotify prepares to launch video ads through Roku, Meta contemplates offering EU users ad-free access to social platforms. Spotify to bring video ads to Roku app Spotify and Roku have announced the roll-out of video ads to Spotify’s app on Roku. [.] The post The Stack: Spotify to Launch Video Ads on Roku; Meta Considers Ad-Free Tier in EU appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 6, 2023
In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. According to sources familiar with the plans, the deal could value Teads at around €3 billion.
Basis
OCTOBER 6, 2023
A decade ago, the phrase “You’ve got to check out this new podcast!” would have befuddled most people. But today? It’s almost as common as hearing “Can I get a side of ranch with that?” at a pizza joint in the Midwest. It’s no secret that the podcast industry is booming , with more and more people tuning in to an unending variety of shows. There’s a podcast for almost every niche interest you can think of—including, but not limited to, pens , video game music , and Denzel Washington.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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