Adweek
APRIL 7, 2023
The chair that Miranda Lambert should be sitting in is empty, and the canned cocktails she's supposed to be promoting are slowly gathering dust. The crew at this commercial shoot for Lone River Ranch Water is standing by, but there's no celebrity spokeswoman hitting her marks and delivering her lines. There's only a plaintive question.
Martech
APRIL 7, 2023
Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was the ultimate competitor. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
APRIL 7, 2023
Arielle Chambers knows the WNBA--and women's sports--is so important, and she's making sure everyone else knows it too. On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER. Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content.
Martech
APRIL 7, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 7, 2023
Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we're taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other.
AdExchanger
APRIL 7, 2023
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products. The post Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 7, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Plus or Minus? appeared first on AdExchanger.
MNTN
APRIL 7, 2023
Ad-supported video on-demand services are seeing a surge in popularity among Americans. According to a new report from eMarketer, AVOD services added 11.9 million viewers in 2022, with free premium video streaming services tacking on another 5.6 million. The popularity of these services is indicative of a wider shift towards ad-supported streaming, with over 100 million viewers expected to utilize free premium video streaming services by the end of this year.
Ad Monsters
APRIL 7, 2023
In the face of the looming recession, e-commerce continues to skyrocket. Today’s consumers are mainly focused on savings and discounts. as well as comparative shopping. In this market, independent publishers should consider their own commerce offerings and embrace their ability to take full advantage of these new capabilities. Publishers can reap the benefits through product sales, reviews, and comparisons.
AdExchanger
APRIL 7, 2023
Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
APRIL 7, 2023
The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.
Ad Ops Hero
APRIL 7, 2023
What is ChatGPT – Is this written by ChatGPT? Have you ever had a conversation with a chatbot or virtual assistant and felt like you were chatting with a human being? If so, you have experienced the power of language models like ChatGPT. In this blog, we will take a closer look at ChatGPT, what it is, how it works, and what it can do. What is ChatGPT?
Marketing Dive
APRIL 7, 2023
The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.
Ad Badger
APRIL 7, 2023
SUBSCRIBE Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of. Read More How Can I Use Amazon Advertising Stats to Manage My PPC? [The PPC Den Podcast] The post How Can I Use Amazon Advertising Stats to Manage My PPC? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
APRIL 7, 2023
One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.
Ad Ops Hero
APRIL 7, 2023
Think about the last time you purchased a computer online. Your research process was probably something like this: Google searched, “The best computers of the year” Visited a number of computer review websites Visited a few retailers that sell computers Watched a few videos to learn more about the technical details of different computers When you finally decided on what type of computer to buy, you probably researched the best place to buy it from.
AdPushup
APRIL 7, 2023
Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we’ll examine the distinctions between these two approaches and provide recommendations on which one may be most appropriate for various scenarios. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.
Single Grain
APRIL 7, 2023
Having a brand ambassador for your business is an effective marketing strategy that improves your brand image and increases trust. Brand advocates help humanize your company and provide positive word-of-mouth publicity to help your business connect with your prospects. This article will tell you everything you need to know about what a brand ambassador is and what benefits they bring to a business.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smarty Ads
APRIL 7, 2023
Recently we’ve released the 2.2.3 version of our white-label SSP+AdX platform. One of its key features is the Request and Response Sampler Logger tool, which allows users to monitor and analyze the traffic and performance of their ad inventory. In this article, we'll examine this tool and its significance.
Digiday
APRIL 7, 2023
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend was wasted in 2022. This represents 41% of overall digital ad spend.
Exchange Wire
APRIL 7, 2023
This week: WWE tag teams with UFC, Google hit with lawsuit in the UK over market dominance. A multibillion dollar media merger and a multibillion pound lawsuit made the news this week. Sports entertainment titan WWE tag teamed with UFC to [.] The post The Stack: WWE Merges with UFC Owner, Google Hit with Multibillion Pound Lawsuit in UK appeared first on ExchangeWire.com.
Expert insights. Personalized for you.
361 
Let's personalize your content