Adweek
MARCH 15, 2024
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on.
The Ad Tech Blog
MARCH 15, 2024
HIPAA privacy law significantly impacts digital health startups by setting standards for the protection and confidential handling of protected health information ( PHI ). These regulations require startups to implement strong data protection measures, train their staff on privacy practices, and ensure their technologies comply with HIPAA requirements to avoid severe penalties.
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Adweek
MARCH 15, 2024
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've.
Martech
MARCH 15, 2024
The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 15, 2024
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che to spread the word about "St. Patrick's Eve," a totally made-up holiday.
Seth Godin
MARCH 15, 2024
When we feel like doing something selfish, indulgent, hurtful or short-term, we can simply decide to do it later. And when it occurs to us that we might be able to make a useful contribution or do something important, perhaps we could do it now.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Oko
MARCH 15, 2024
CTV ads allow for unprecedented amounts of interactivity, and that engagement translates into a real boost to your ROI. In this blog post, we explain the basics of this game-changing technology. Sean Kelly | Senior Content Writer March 15, 2024 In the days of linear TV, getting customers to take action on your ads was […] The post Interactive CTV Ads: The Next Level appeared first on OKO Digital.
Adweek
MARCH 15, 2024
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called "A Life in Sound" during the exclusive streaming event that kicked off today and allowed less.
Martech
MARCH 15, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
Adweek
MARCH 15, 2024
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and.
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Exchange Wire
MARCH 15, 2024
This week on The Stack: US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act Industry attention has been on TikTok this week, as the US passes a [.] The post US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act appeared first on ExchangeWire.com.
Adweek
MARCH 15, 2024
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports streamer. Distad most recently served as an executive at Apple for a decade and also spent six years at Hulu. Between.
All About Advertising Law
MARCH 15, 2024
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into the issue of payment processing in this week’s episode.
Adweek
MARCH 15, 2024
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MARCH 15, 2024
David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” David is one of a number of speakers that will be not only emphasizing customer-centricity but offering actionable advice about how to become a customer-centric organization.
Adweek
MARCH 15, 2024
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing.
More About Advertising
MARCH 15, 2024
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now. Here’s a new campaign for Under Armour, whose ads used to be quite famous in its Droga5 days, made entirely from AI images and footage with boxer Anthony Joshua’s voice reconstituted to boot (it does … The post AI lands knockout punch for Under Armour’s Anthony Joshua first appeared on More About Advertising.
Ad Monsters
MARCH 15, 2024
Through their strategic partnership, which began last month, SHE Media and Colossus SSP hope to fuel the growth of women-owned and diverse-owned properties. Last month, SHE Media and Colossus SSP announced a partnership that would further both companies’ commitments to serving women and other diverse audiences. According to ComScore Media Metrix, SHE Media reaches over 74 million users per month.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 15, 2024
The Association of Independent Commercial Producers is looking for ads worthy of a place in the Museum of Modern Art’s Department of Films archive so it’s made some films showing the obstacles creatives face – clients, data bunnies, agency suits, it’s a pretty long list. Vincent Van Gogh didn’t sell too many pictures in his … The post MAA Ad of the Week: ACIP for MOMA – as if Van Gogh didn’t have enough on his plate…. first appeared on More About Advertising.
Basis
MARCH 15, 2024
Advertisers have had a lot on their plates in recent years, as they’ve navigated the lasting impacts of the COVID-19 pandemic , economic uncertainty, ever-increasing media complexity , the emergence of AI and, of course, third-party cookie deprecation. Amidst these dynamics, the allure of hype can be irresistible—particularly when a new technology, product, or solution promises a shortcut to making life better for marketers.
All About Advertising Law
MARCH 15, 2024
Earlier this month, the National Advertising Division of BBB National Programs (NAD) recommended that Amyris Clean Beauty, Inc.’s (Amyris) Biossance skincare products modify or discontinue several claims regarding their “clean” and “ethically and sustainably sourced” ingredients, including: “Clean ingredients and clean formulas—we ban over 2000 ingredients that are known to be toxic to you and the environment.
VideoWeek
MARCH 15, 2024
In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My contract runs until the end of 2026,” Rabe explained. “My plan is to then move on to other tasks.” He added that he aims to “leave the corporate world” and pursue no further executive positions. “I can only imagine taking on one or two entrepreneurial role
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPushup
MARCH 15, 2024
In the fast-paced world of business, sales planning serves as the compass guiding organizations toward their goals. From aligning targets with quarterly projections to optimizing resource allocation, a well-crafted sales plan is indispensable for success. In this comprehensive guide, I’ll be covering the intricacies of sales planning, exploring its significance, key components, and essential steps [.
More About Advertising
MARCH 15, 2024
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to me from the start of my career. I remember going to my first awards show. In those days, when there was money in advertising, we’d go the ballroom of The Grosvenor House, which had room … The post Patrick Collister: are creative awards really important?
AdPushup
MARCH 15, 2024
Increasing your sales team’s full productivity requires a strategic approach that aligns purpose, strategy, and execution. By delving into the ‘why’, ‘how’, and ‘what’ of productivity enhancement, you pave the way for success. From defining goals to analyzing outcomes, every step plays a crucial role in driving performance.
Digiday
MARCH 15, 2024
Después de languidecer durante años como un nicho de interés para los empollones de sótano, el anime se ha abierto camino en la corriente principal – y en 2024, los vendedores han recibido el memo. Este año, grandes marcas como McDonald’s están invirtiendo en anime para crear buena voluntad entre su diversa y creciente audiencia de la Generación Z.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
MARCH 15, 2024
There’s no denying that ensuring optimal email delivery stands as one of the most crucial factors behind a successful email marketing strategy. Yet, achieving an optimal email delivery rate requires a blend of experience and expertise. Drawing from the wealth of expertise and insights gained over the years in the marketing domain, I am writing [.
More About Advertising
MARCH 15, 2024
UK wealth manager St James’s Place is having to return £426m to customers for over-charging so, obviously, it’s running a campaign showing how caring and sharing it really is. ‘Invaluable Advice’ from Ogilvy features that single parent, growing-up thing beloved of financial advisors. Client chief reputation officer Claire Blackwell says: “This campaign is about the … The post St James’s Place produces heart-warming tale despite, er, issues first appeared on Mo
Martech
MARCH 15, 2024
Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. From including interactive elements in your layouts to finding the right font, here are five things you can do to ensure you create every email campaign with optimal performance i
AdPulp
MARCH 15, 2024
Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk of Republican primary and caucus voters told pollsters that they would be so dissatisfied if Donald Trump became the party’s presidential nominee—and it looks like he will—that they would not […] The post Republican Accountability PAC to Invest $50M to Defeat Trump appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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