Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
AdPulp
FEBRUARY 23, 2022
The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s […]. The post Freedom Deniers Lose Their Star appeared first on Adpulp.
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Martech
FEBRUARY 23, 2022
Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address.
More About Advertising
FEBRUARY 23, 2022
Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next says its subsidiary Mach49, described as a growth incubator, “has entered into a five-year strategic alliance with a global technology and digital company, currently operating in stealth mode.” Stealth mode, that’s a new one.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
FEBRUARY 23, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is leadership an organizational role, or is it a mindset? It’s both. Good leadership means giving people at all levels of the organization the opportunity to take charge and own certain tasks.
More About Advertising
FEBRUARY 23, 2022
GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid 2022. The new name comes from a mash-up of the words “hale” and “leon,” merging good health with strength, and it was all done with help from employees and consumers — at least they had.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 23, 2022
Publicis Sport’s new campaign for insurance giant Axa tunes in to Liverpool players’ motivational chat and translates it into a “touch of confidence” button to boost morale for everyone. Super fan Simon is equipped with a sound boom and sent to record players at Liverpool FC’s Axa Training Centre. Their inspirational phrases were programmed into. The post Axa and Publicis Sport eavesdrop on Liverpool FC players first appeared on More About Advertising.
Martech
FEBRUARY 23, 2022
Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). This news follows the announcement that Hearst Magazines would be using LiveRamp’s technology to authenticate its inventory. RampID is an anonymized identity graph based on deterministic matching of first-party data from different sources to the same individual.
More About Advertising
FEBRUARY 23, 2022
Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of a beer, if they can wean themselves off the rosé of course. Anheuser-Busch InBev has won the Cannes Lions 2022 Creative Marketer of the Year, following in the footsteps of Microsoft, Apple, Google and Burger. The post Now it’s AB InBev’s turn as Cannes Lions Creative Marketer first appeared on More About Advertising.
InMobi
FEBRUARY 23, 2022
The growth in e-commerce over recent years has also arguably made retailers’ websites and apps valuable media spaces in their own right. And this shift has in turn created a unique opportunity for retailers to develop new revenue streams with potentially far higher margins, while also deepening their relationships with brand partners. In fact, GroupM has forecast that U.K. e-commerce-related advertising would grow 66% in 2021 and contribute £2.4 billion in media owner ad revenue by 20
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Martech
FEBRUARY 23, 2022
Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing or business. In this article, I’ll try to explain marketing operations to people of different ages, with increasing levels of detail and abstraction. I’ll start with explaining the concept to a child, the I’ll more on to a teenager, a marketing graduate student, a marketing professional, and then an ex
Single Grain
FEBRUARY 23, 2022
Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries. With an increasing number of coins and ICOs entering the cryptocurrency world, it has become difficult for new and existing crypto coins to stand out. Thus, cryptocurrency marketing is necessary to create project awareness, gain credibility in the cryptocurrency community, and help generate demand for your cryptocurren
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