Adweek
APRIL 10, 2023
During the Super Bowl, Intuit's TurboTax and its agency partners at Wieden+Kennedy had a message for potential customers: "Come to TurboTax and don't do your taxes. Meet with one of our experts who will do your taxes for you." Which part of that do you think tax preparation service H&R Block and their team at.
Martech
APRIL 10, 2023
The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?
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Adweek
APRIL 10, 2023
As the first major golf tournament of the season wraps up, the United States Golf Association (USGA)--the organization that serves, governs and promotes the game--has chosen a duo of new agencies to help grow the nonprofit and the sport. Creative agency MullenLowe, along with Carmichael Lynch Media, has secured the USGA contract to help deliver.
Marketing Dive
APRIL 10, 2023
PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 10, 2023
Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. They've also been fearful, with many speaking up about the technology's.
AdExchanger
APRIL 10, 2023
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities. The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 10, 2023
Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. The message was nonetheless clear.
Adweek
APRIL 10, 2023
It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and sellers. It's currently in the process of rolling.
AdExchanger
APRIL 10, 2023
Not all streaming services are designed for the living room TV. Some companies are finding their niche reaching audiences in public. The post This Streamer Is Creating The Right ‘Atmosphere’ For OOH Viewing appeared first on AdExchanger.
Adweek
APRIL 10, 2023
McDonald's logo is one of the most familiar symbols on earth, recognized by more people around the world than the Christian cross. At 68, the fast-food brand is still one of the most valuable advertisers too, with Kantar putting its worth at $196.5 billion. However, in the years before the Covid-19 pandemic, McDonald's was facing.
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AdExchanger
APRIL 10, 2023
Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent The post How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech appeared first on AdExchanger.
Adweek
APRIL 10, 2023
It's no secret that marriage takes a lot of work, and this is often true even in the early days of the wedding planning process. Creating the perfect nuptials can be a stressful experience, so why not elope in the Oscar Mayer Wienermobile instead? Teaming up with agency partners Zeno Group and The Kitchen, Oscar.
More About Advertising
APRIL 10, 2023
Trans influencer Dylan Mulvaney (10.8m followers on TikTok and 1.8m on Instagram) has been hired by Nike to promote its women’s Alate sports bras and Zenvy leggings, sparking a backlash from people who would prefer someone with a more typical woman’s body to model these kinds of products. Mulvaney, most famous for her “days of girlhood” The post Nike’s ‘year of the woman’ gets off to a bumpy start with trans sports bra row first appeared on More About Advertising.
Adweek
APRIL 10, 2023
To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
APRIL 10, 2023
The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors.
Adweek
APRIL 10, 2023
People might not be talking publicly as much about measurement and currency as they did a year ago, but it's still a topic that is very much on the industry's mind heading into the 2023 upfront. During last month's Convergent TV event, Adweek talked to some of the biggest players in the space--including Disney ad.
Marketing Dive
APRIL 10, 2023
The creative agency previously helped launch Peloton to the U.K. market and supported Nissan through major sponsorship deals.
Adweek
APRIL 10, 2023
It's never a long succession for Brian Cox to land new gigs. Though some fans of Cox's HBO series Succession may still be reeling from the shocking developments in Season 4, Episode 3, the actor has no time to dwell on plot details. He's now busy channeling his Logan Roy-like persona as an "Overly Direct.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 10, 2023
Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly. The post Constellation Churns Out Compliant Creative For Heavily Regulated Industries appeared first on AdExchanger.
Adweek
APRIL 10, 2023
Happy accidents are what keep the world interesting, and that goes double for the unexpected gamble of instant film development. You never know exactly what you're going to get with instant photography, but that's part of the joy of the medium. In that spirit, Polaroid has released its Reclaimed Blue 600, a striking blue-tinted film.
Ad Monsters
APRIL 10, 2023
Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. He told attendees why publishers should be testing strategies now and how to leverage authentication tools, ID solutions, and data clean rooms.
Adweek
APRIL 10, 2023
Tim Brown is the creative vision behind the sustainable shoe and clothing company Allbirds. Before starting Allbirds, Brown was a professional soccer player, playing for teams around the world, and was even part of New Zealand's 2010 World Cup team. Since starting Allbirds from scratch, Brown has been on a quest to bring it to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Admission Dollar General is one of many retail chains to launch an ad platform business. And the The post A Dollar Here, A Dollar There (For Dollar General); How Silicon Valley Got Unbanked appeared first on AdExchanger.
Adweek
APRIL 10, 2023
"So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald's did with their McBaguette? But less blatant [and] more authentic?" These are questions I've been asked more times than Emily changes her outfits, or Sylvie gives one of her withering.
Seth Godin
APRIL 10, 2023
It’s almost impossible to safely drive a car while only looking in the rear view mirror. Only seeing where you’ve been is a terrible way to figure out where to go. But it’s really unsafe to go forward with no idea of what came before. AI plods along into the future, using machine learning to closely examine the past. And radical visionaries often slam into unforeseen obstacles precisely because they failed to do the reading.
Adweek
APRIL 10, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh. Adweek Podcast: The ECD of Yesterday, Today and Tomorrow Together, they discuss Ramadan marketing (or lack thereof) and the work.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
APRIL 10, 2023
Welcome back. Hope you didn’t vomit too much with all the chocolate eating. I didn’t eat any. No seriously. I fell ill on the Thursday with a virus and basically spent all the time in bed. No food. Just feeling sorry for myself. But of course I felt better just in time to come back to work. Bloody karma. So with that, shall we get on with things … Over the years I’ve written about the hilarity of naming strategies.
Adweek
APRIL 10, 2023
As players in the $222 billion food delivery market can attest, when customers with grumbling stomachs want food, they want it now. Breakfast from McDonald's, coffee from Starbucks or a midnight meatball marinara sub? Name it, and it will be at your door in as little as 20 minutes.
Marketing Dive
APRIL 10, 2023
Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show.
Adweek
APRIL 10, 2023
The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. The May 3.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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