Adweek
APRIL 16, 2023
In the latest campaign from emergency contraceptive brand Julie, two women desperately trying to avoid pregnancy battle it out in a drugstore aisle over whose boyfriend is less fit for parenthood. This is a typical tone of voice for the company, which has fostered a sense of humor on social media with an audience that.
AdExchanger
APRIL 16, 2023
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.
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Seth Godin
APRIL 16, 2023
Successful treaties calm things down and let us get back to what’s really important. Sometimes, the fight becomes the entire point. Not surprisingly, when we’re busy fighting a war in our head about a previous injustice or slight, we can effectively consummate a treaty without the other person even knowing about it.
AdExchanger
APRIL 16, 2023
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to). The post Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
APRIL 16, 2023
Six months after Elon Musk bought Twitter, the social media platform has seen tremendous changes, from overhauling the app’s content policies to reinstating banned and problematic accounts. And as the platform changes, and users potentially view it differently, it remains to be seen what will become of Black Twitter, an online place where predominantly Black and brown voices draw attention to issues that concern historically marginalized communities and to share communal experiences.
AdExchanger
APRIL 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and The post Down And Dirty With DOOH; Does TikTok Win, Even If TikTok Wins? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
APRIL 16, 2023
So tomorrow I am off to Croatia to do my Jerry Maguire talk. That means there will be no posts from me until the 26th. You lucky, lucky people. I’ve never been to Croatia, so I’m looking forward to it. Or I should until I checked the website of the festival and saw the names who will be in attendance and felt massive imposter syndrome … only cranked up to 11 when I saw I was a key note speaker.
Digiday
APRIL 16, 2023
Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers — smartly by going through their media agencies. Having reached partnership agreements with all the major holding companies, the current push is to bring more independent media agencies into the fold as well.
AdPulp
APRIL 16, 2023
With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of […] The post Why Artificial Intelligence is Not a Replacement for Human Creativity appeared first on Adpulp.
Digiday
APRIL 16, 2023
Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. The move confirms earlier reports that the industry’s largest independent supply-side platform is entertaining the prospect of deviating from its traditional route to market. Albeit, Magnite maintains that it’s business as usual and that DSPs are still its primary trading partners.
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InMobi
APRIL 16, 2023
Justin joined InMobi as the Head of the Centre of Excellence in September 2022. Learn more about his journey from being a private investigator to becoming a technology leader and his #LifeAtInMobi from Justin himself. Tell us about your role at InMobi I head the Centre of Excellence team at InMobi. We are a group of senior architects with a lot of experience in working on diverse technologies and problems.
Digiday
APRIL 16, 2023
News publishers have been given the short end of the stick when it comes to the programmatic advertising space for the better part of a decade. And that end only seems to be getting shorter, as verification firms like IAS and DoubleVerify add more tools and filters for media buyers to use in their campaign planning. According to one programmatic sales lead at a news media company, the newer versions of these brand safety tools and brand suitability filters, like those focused on contextual and s
More About Advertising
APRIL 16, 2023
Back in the day – way back in the day – trade magazines used to sport outstanding photography. Campaign had the inimitable Keith Macmillan (“Tell you what Keith, you ask the questions and I’ll take the pictures.”) Marketing Week had Andrew Ward and Sarah King, who immortalised many strange people from companies with funny names.
Digiday
APRIL 16, 2023
Fubo (formerly Fubo TV) is ramping up its social media strategy to prepare for the upcoming season of Major League Baseball with new ads across Twitter, YouTube and Instagram which dropped earlier this month. The move to win over baseball fans also comes at a time when other brands such as DirecTV and Roku are marketing around the return of the MLB.
Advertiser: ZoomInfo
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