Adweek
OCTOBER 13, 2022
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball has cracked a new one: cannabis products. MLB scored an alliance with CBD maker Charlotte's Web this week. The deal marks first partnership between one of the Big Four pro sports leagues and a cannabis.
Marketing Dive
OCTOBER 13, 2022
Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.
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Adweek
OCTOBER 13, 2022
Halloween Ends. or does it? Universal Pictures backed the final installment of its 40-years-and-running Halloween franchise by teaming up with Meta's Creative Shop, Instagram and Messenger on a chat experience that lets people create their own custom Halloween Reels.
Marketing Dive
OCTOBER 13, 2022
For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 13, 2022
Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.
Marketing Dive
OCTOBER 13, 2022
If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 13, 2022
On WheresTheMac.com, consumers can tweet the burger chain to ask for the comfort food to be added to its Big Mac.
Adweek
OCTOBER 13, 2022
After stunning the streaming landscape in April with the announcement that Netflix is adding ads, the media giant has finally revealed the details about its upcoming ad-supported tier. Basic with Ads will launch Nov. 3 in the U.S.
AdExchanger
OCTOBER 13, 2022
Netflix has ads starting in November. The Netflix Basic With Ads plan is launching in 12 countries on November 3, including the UK, Italy and Korea, and will cost viewers $6.99 a month. Netflix was originally planning an ad tier for 2023, but the streaming wars are moving full steam ahead. The post Netflix Confirms Ad-Supported Tier For November appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Kevin O'Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. His 2014 conviction, for which he's currently held in the Louisiana State Penitentiary at Angola, has become a cause c?l?bre for criminal justice reform advocates. Allen's case and the measure.
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Marketing Dive
OCTOBER 13, 2022
The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.
Adweek
OCTOBER 13, 2022
Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, accountability and true partnership on both the client side and agency side. That said, there are times when the agency-client relationship is like trying to force a square peg into a round hole--it simply isn't.
AdExchanger
OCTOBER 13, 2022
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Snap Inc. is marking World Restart a Heart Day Oct. 16 by teaming up with social technology company GoSpooky and The International Federation of the Red Cross and Red Crescent Societies on a new augmented reality lens to raise awareness and teach Snapchatters cardiopulmonary resuscitation. The educational AR experience lets users learn about CPR and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 13, 2022
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.
Adweek
OCTOBER 13, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR's potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it's no secret that younger generations are often ahead of the game--and.
AdExchanger
OCTOBER 13, 2022
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday. “But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.
Adweek
OCTOBER 13, 2022
Arguably Britain's greatest athlete, Andy Murray achieved what generations of tennis players before him couldn't: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S. Open in 2012, and two Olympic Gold Medals in 2012 and 2016. The 35-year-old Scot has been knighted for his services to tennis and charity in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
OCTOBER 13, 2022
It is official! In Q3/2002 Upland.me, Inc. has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops). It is official! In Q3/2002 Upland.me, Inc. (Upland) has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops), expanding its leading market position in the metaverse space.
Adweek
OCTOBER 13, 2022
The battle over body wash is getting messier, and it continues to be fun to watch. For its latest installment of the popular "Men Have Skin Too" campaign, Old Spice and Wieden+Kennedy Portland tapped actor, producer, philanthropist and entrepreneur La La Anthony as the latest foil to Deon Cole's embattled husband who can't keep his.
Marketing Dive
OCTOBER 13, 2022
Starbucks customers can now earn Delta Skymiles by buying coffee and double points on purchases made on days they travel with Delta.
Adweek
OCTOBER 13, 2022
With nearly four weeks left to this year's Midterm elections, slated for Nov.8, advertising is at full throttle. But political marketers are missing an opportunity to target more nuanced audience segments. Consumer intelligence firm Resonate found a majority of these missed audiences, also known as independents, live in the moderate middle of Democratic and Republican.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
OCTOBER 13, 2022
Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.
Adweek
OCTOBER 13, 2022
The identities that make up a community, like Latinx, are nuanced. But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.
AdExchanger
OCTOBER 13, 2022
Unilever is three months into a major structural reorganization and still early in a years-long plan to reshape its company around new marketing and distribution channels. It’s Aaron Sobol’s job to help lead that charge on the media front. Sobol is Unilever’s head of media investment and partnerships. He joined the CPG giant last year. Continue reading » The post Unilever’s Plan For Embracing Data-Driven Innovation appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Almost from the day that Robert, Edward and James Johnson began making first aid kits for work gangs laying railroad track in the late 1800s, Johnson & Johnson has been virtually synonymous with personal care products. Over the ensuing decades, J&J has also grown into the country's largest pharmaceutical company and is today among the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
OCTOBER 13, 2022
Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at T
Adweek
OCTOBER 13, 2022
As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, "how do you do fellow kids?" Only to.
AdExchanger
OCTOBER 13, 2022
Sponsored post byNick MangiapaneChief Marketing Officer and Head of PartnershipsCommerce SignalsSPONSORED BY:It’s no secret the holiday season is a key sales period for retail, travel and many other industries. This season can make or break a business, large or small. But with high inflation and fears of consumers pulling back, there are a lot of. Continue reading » The post Black Friday Will Be Quite Rosy: Holiday Spending Forecast From Consumer Spend Data appeared first on AdExchanger.
Adweek
OCTOBER 13, 2022
Twitter allows users with professional accounts to add a Link Spotlight to their profiles on the social networking platform. Professionals can use this feature to encourage visitors to their profile to visit a specific website, book an appointment and more. Our guide will show you how to add a Link Spotlight to your profile in.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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