AdExchanger
AUGUST 22, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include The post Infillion Puts In Top Bid For MediaMath; Meta Courts Cash With Coupons appeared first on AdExchanger.
Martech
AUGUST 22, 2023
Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Everything was rush-rush. We had to act fast out of necessity because there was no time to waste…or think. Everything was fluid and insane. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.
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Seth Godin
AUGUST 22, 2023
Childlike involves wonder. It’s the ability to see the world with fresh eyes and create magic. Childish, on the other hand, is living as if there are no consequences. Over time, we’ve gotten very good at measuring the long and short-term consequences of our actions. And good at ignoring them. Adults do well when they seek to be childlike, and that’s possible without being childish.
Martech
AUGUST 22, 2023
Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PubMatic
AUGUST 22, 2023
Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. This growth was driven in large part by a surge in paid impressions. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call. The recent relative softness in video was not felt across all categories; similar to the retail industry, some advertising sectors experience seasonality w
Martech
AUGUST 22, 2023
Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. For this reason, marketing organizations should keep strategy as their top priority so they don’t get lost in the technology.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 22, 2023
B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie,
AdvertiseMint
AUGUST 22, 2023
Do you want to learn how to make songs longer on TikTok? TikTok allows users to create fun videos with their favorite music, but there’s a 15 to 60-second limit. The company does this to avoid copyright infringement, but it can frustrate creators. This blog post will explore the different ways to make songs longer on TikTok. Method 1: Create a Remix or Mashup When dealing with TikTok’s time limitations, the art of remixing and mashing up songs can be your secret weapon.
VideoWeek
AUGUST 22, 2023
Amazon has announced the launch of its new Fire TV Channels app in the US, advancing its investment in free ad-supported streaming TV (FAST) by centralising FAST channels in one place. The new app essentially acts as the electronic programming guide (EPG) for the FAST content it hosts, giving it significant power over discovery and promotion of FAST content.
AdvertiseMint
AUGUST 22, 2023
Do you want to know how to add multiple sounds on TikTok? You can make your TikToks more interesting by adding multiple sounds. Multiple sounds can make a big difference, whether you’re telling a story, dancing, or adding humor. This guide will show you how to create amazing TikTok videos with multiple sounds. Read more : How to make a sound on TikTok.
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VideoWeek
AUGUST 22, 2023
Microsoft’s takeover of Activision Blizzard could respawn in the UK after the tech giant submitted new proposals for its the terms of its acquisition. Today the UK’s Competition and Markets Authority (CMA) announced a new investigation into the deal, after blocking the merger in April. Since then, the acquisition has been approved in the US and EU, which Microsoft claims has rendered the initial decision inappropriate.
AdPushup
AUGUST 22, 2023
Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it? Here’s the short answer, [.
MNTN
AUGUST 22, 2023
As television advertising evolves, attribution has gotten trickier. Attribution was essentially nonexistent for traditional television—and many marketing teams are under the impression that it’s the same for newer solutions. But that couldn’t be further from the truth. With the right approach today, the digital DNA of Connected TV (CTV) offers advertisers accurate attribution that can help them effectively measure their newest performance marketing channel.
AdPushup
AUGUST 22, 2023
In this post, we’ll look at programmatic ads vs display ads and try understanding what do these two terms mean for publishers, and which one publishers should use to optimize their online ads? When it comes to online advertising, there are many ways to do it. However, the most popular ways that are often used [.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
AUGUST 22, 2023
Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one of Asia's largest Fast Moving Consumer Goods (FMCG) companies for hygiene products. By partnering with IAS, Vinda Malaysia was able [.] The post IAS Drives Superior Media Efficiencies for Vinda Malaysia appeared first on ExchangeWire.com.
More About Advertising
AUGUST 22, 2023
Director collective Megaforce has been signed up to make Saatchi and Saatchi’s first John Lewis Christmas ad as advertisers and agencies scramble to book talent for what’s already looking like a big face-off this festive season, cost of living crisis notwithstanding. Sainsbury’s, making its debut with New Commercial Arts, is believed to be going the … The post John Lewis changes tack for Christmas with Megaforce first appeared on More About Advertising.
Single Grain
AUGUST 22, 2023
The interview process can be nerve-wracking, and even if we believe we did everything right, sometimes things still don’t go as planned. My Airbnb interview failure serves as a testament to that. But this is not a post to tell you how to ace interviews or give you the inside scoop on the entire Airbnb interview process. What I want to discuss here is why my Airbnb interview experience was actually a blessing in disguise.
More About Advertising
AUGUST 22, 2023
Property developer Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business and residential quarter and St John’s city centre neighbourhood in Manchester. This is Ocean’s biggest private contract win outside London, making it the number one provider of premium full motion digital out of home (DOOH) locations … The post Allied London appoints Ocean as exclusive media partner for Manchester developments first appeared on Mor
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
AUGUST 22, 2023
There are many benefits to be gained by analyzing content marketing statistics for SaaS businesses who take their growth seriously. Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill. On the more optimistic side, a look at SaaS content marketing statistics may also reveal areas where you’re already ahead of the game, giving you a golden opportunity to double d
Single Grain
AUGUST 22, 2023
Back in November of 2022, ChatGPT was launched, officially kickstarting the new wave of generative AI solutions for businesses all across the world. Because it was an open-source platform, it didn’t take long for other big tech companies to swoop in and iterate their own language models to mimic (or even outperform) aspects of ChatGPT. And that’s where we’re focused on today: Google’s AI, Bard.
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