Adweek

FEBRUARY 13, 2024

In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more.

Pharmaceuticals 277

Pharmaceuticals eCommerce Marketing 277

Martech

JULY 26, 2024

Ecommerce platforms handle both web and mobile app banking services. Outperforming pharmaceutical companies use CRM as strategic martech investments. The many country-specific legal constraints force pharmaceutical companies to use CRM in a very sophisticated way or else fail.

MarTech 115

MarTech Pharmaceuticals Social Advertising eCommerce 115

Martech Series

DECEMBER 22, 2022

Automation solutions from Turck increase the availability and efficiency of machines and plants in numerous industries, such as the food, pharmaceutical, chemical and automotive industry, and applications, such as mobile machinery, intralogistics and packaging. At the forefront of Industry 4.0

eCommerce 98

eCommerce Pharmaceuticals Manufacturing MarTech 98

Martech Series

NOVEMBER 18, 2022

QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. ” Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul. . The post QualSights Named No.

Pharmaceuticals 105

Pharmaceuticals eCommerce MarTech Marketing 105

Martech Series

OCTOBER 1, 2022

Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately. brands; and QVC® and HSN®’s U.S.

Retail 98

Retail Real Estate Pharmaceuticals Food 98

VideoWeek

DECEMBER 10, 2024

Looking at precision marketing – a business category defined by Omnicom as including digital and direct marketing, digital transformation consulting, and ecommerce operations among other things – Omnicom has a much bigger business. Precision marketing revenues in the first nine months of this year reached $1.3

Pharmaceuticals 52

Pharmaceuticals Healthcare Retail eCommerce 52

Martech

JULY 23, 2024

From luxury goods to pharmaceuticals, no industry is immune. Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. Nearly 70% of consumers unknowingly purchased counterfeit products online in the past year alone.

Pharmaceuticals 124

Pharmaceuticals eCommerce Education Retail 124