Playwire

MARCH 24, 2025

Ever notice how ecommerce-related content generates some of the highest CPMs in programmatic advertising? That's no accident. Shopping intent is advertising gold, and publishers with e-commerce-adjacent content are sitting on a revenue opportunity most aren't fully exploiting.

eCommerce 52

eCommerce Advertising Header Bidding 52

Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Merlin , a customized wrapper for header bidding, Magma , onpage console for optimization and problem-solving in real-time, Magnify : automatic and immediate integration with identity solution providers.

Header Bidding 98

Header Bidding eCommerce Ad network Impressions 98

Martech Series

JANUARY 17, 2023

As part of our combined journey with Yahoo, I’m excited to invest in big areas of focus for us such as eCommerce and Header Bidding.

Header Bidding 98

Header Bidding Native Advertising Finance eCommerce 98

VideoWeek

JULY 25, 2023

While publisher yield management (alongside providing the basic supply-side pipes) has historically been the name of the game for SSPs, the growth of header bidding has limited their ability to do this. As such, SSPs have been looking for other areas they can add value.

Media 52

Media Header Bidding Retail eCommerce 52

Monetize More

JANUARY 19, 2023

Devido às várias tecnologias publicitárias desenvolvidas nas últimas décadas, tais como servidores de anúncios , header bidding e outras técnicas de otimização, existem muitas oportunidades para que os editores obtenham mais receita com anúncios display do que nunca. Há toneladas de maneiras de se fazer isso. O céu é o limite!

Header Bidding 52

Header Bidding eCommerce Ad Exchange Marketing 52

Monetize More

JANUARY 19, 2023

Gracias a las diversas tecnologías publicitarias desarrolladas en las últimas décadas, como los servidores de anuncios, el header bidding y otras técnicas de optimización, los editores tienen más oportunidades que nunca de obtener ingresos de los anuncios en pantalla. Hay muchas maneras de hacerlo. El cielo es el límite!

Header Bidding 52

Header Bidding eCommerce Ad Exchange Marketing 52

Brid.tv

JUNE 5, 2023

Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like video header bidding is likely the best choice. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

Header Bidding 52

Header Bidding Audience Education Video Ads 52