Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

Retail 97

Retail Food Display Advertising MarTech 97

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

AUGUST 1, 2023

These banner ads look sales-y, and website visitors usually ignore them. 4) It’s Versatile Because native ads are meant to look like organic content, brands can use different mediums to convey their message. While video and image ads are popular, these aren’t the only mediums you can choose.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

MNTN

JANUARY 13, 2023

Programmatic Display Advertising. Programmatic display advertising uses automation to buy advertisements in real-time based on a user’s online interactions. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52