Martech Series
OCTOBER 20, 2022
Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen.
MobileAds
JANUARY 20, 2021
High impressions. Ensure that you do not put a large advertisement in the middle of an article/content to avoid creating the impression that the article is completed. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. Larger space.
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Martech Series
MARCH 2, 2023
By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”
VideoWeek
MAY 20, 2022
CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.
Monetize More
JUNE 28, 2022
Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. per impression.
Monetize More
JANUARY 18, 2023
The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.
Clearcode
APRIL 21, 2023
Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Buyer identification: Publishers know exactly who buys their impressions.
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