Martech
JUNE 15, 2023
Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. Strategic ad placement: Position your ads in locations where your target audience frequents.
illumin
APRIL 30, 2024
For instance, if a customer frequently orders food (say, burgers) through a brand’s app, a marketer can use geo-targeting to offer personalized deals tailored to their choices and where they usually pick up their food (like offering a discount or free add-ons at the local burger joint the customer usually orders at).
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RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.
InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs? What do you look for in demand-side platforms?
Digiday
OCTOBER 27, 2022
Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.
Digiday
JANUARY 18, 2023
Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. In fact, this is what’s happening (albeit slowly).
Kevel
MARCH 28, 2022
As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Pricing type.
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