VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Advertisers are shifting from in-housing programmatic buying to a more hybrid approach, according to IAB Europe’s most recent Attitudes to Programmatic study.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

JUNE 16, 2023

. ” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand’s business strategy.” This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server.

Video Ads 52

Video Ads Retail Media Ad Tech 52

illumin

OCTOBER 19, 2020

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey.

Demand Side Platform 52

Demand Side Platform Advertising Marketing eCommerce 52

AdvertiseMint

JANUARY 24, 2024

Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

SODP

MAY 30, 2023

The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

VideoWeek

SEPTEMBER 15, 2023

And the company also announced new ecommerce integrations with Salesforce Commerce Cloud and Adobe Commerce, which Pinterest says will make it easier for brands to upload product catalogues onto the platform. Alongside the new formats, Pinterest is adding mobile deep links and direct links which publishers can embed in their ads.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. We live in an era where the eCommerce market is booming at a tremendous rate. Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

AUGUST 13, 2019

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. They also show up on sites and apps not owned by Amazon. Product Display Ads Cost. You don’t need to sell your products on Amazon in order to be able to buy display ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. : Additional contributions by CJ Haughey , a creative tech copywriter with a desire to help innovative brands grow.

Marketing 145

Marketing SEO Conversion Audience 145