More About Advertising
MAY 10, 2019
Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK.
Martech
MAY 19, 2022
In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. Venture funding.
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Martech
NOVEMBER 10, 2022
(Among the many ways of collecting market data, one is web scraping, discussed in depth here.). Connecting data across teams. Data is growing exponentially. And it doesn’t just sit idly in your company’s databases and data management platforms. It gets piped in in streams , Kushner said.
Martech Series
AUGUST 25, 2022
Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.
Basis
DECEMBER 5, 2022
billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Cannabis brands essentially need to modernize how they collect and manage that data and parse it into segments to execute targeting strategies within the digital ecosystem.
Basis
DECEMBER 5, 2022
billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Cannabis brands essentially need to modernize how they collect and manage that data and parse it into segments to execute targeting strategies within the digital ecosystem.
Martech Series
AUGUST 22, 2022
trillion – from leveraging real-time data analytics. The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearly $637 million. firms in finance and insurance. The time for real-time data is now.
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