Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Automatad Inc.

NOVEMBER 16, 2023

Inventory type tells buyers what type of ads you are going to for and in which medium you will offer it, like display, mobile app, or video ads. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Sticky ad units stick on the left or right side of the content while scrolling.

CPM 52

CPM Viewability Ad Server Ad Space 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 97

Advertising Video Ads CPM Viewability 97

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How is RPM calculated for different ad formats?

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Basis

NOVEMBER 1, 2022

In order to do so, advertisers must understand what programmatic video advertising is, the different types of programmatic video available to run in a DSP, and the advantages it can bring to media campaigns. What is Programmatic Video Advertising? Need a refresher? You’ve come to the right place! Increased Scale.

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How is RPM calculated for different ad formats?

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. How Many Pre-Roll Ads Can You Queue Consecutively?

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. You should only refresh the ad units the user is currently viewing.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Basis

DECEMBER 6, 2022

Contextual targeting is more cost-efficient than behavioral targeting when it comes to cost-per-click (CPC), cost-per-viewable impression (vCPM), and cost per thousand impressions (CPM). ) start testing and refining now. Cost-Efficient. Reach Niche Audiences. The takeaway for advertisers?

Cookies 65

Cookies CPC CPM Viewability 65

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Real Estate 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Digiday

OCTOBER 13, 2022

A challenge for Netflix in inserting mid-roll ads is that some programs were not created to accommodate ad breaks, such as Netflix’s own shows and movies it has licensed. Rather than automate this in-stream video ad insertion as digital platforms like Facebook do, Netflix appears to taking a manual approach.

CPM 67

CPM Viewability Advertising Ad Targeting 67

Automatad Inc.

JANUARY 13, 2023

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

JULY 19, 2022

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Client-side header bidding does not face the same problem since the cookies are stored in the browser.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

JUNE 9, 2022

As internet usage grows so does the importance of ad placement, lest the business of scrolling becomes a thumb war between an advertiser’s CPM and a user’s RSI. Floating ads are a reminder of what happens when we only focus on a tiny part of the ecosystem, but what we need to do is take a step back and look at the bigger picture.”.

Audience 52

Audience CPM Video Ads Advertising 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Single Grain

AUGUST 10, 2023

Related Content: 10 Best Google Ads Bidding Strategies Used by PPC Experts CPM Bidding If a luxury car brand wants to increase brand exposure and reach a broad audience, they can use CPM bidding in their display advertising campaign.

CPC 52

CPC CPM Viewability Impressions 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

Ad Tech 98

Ad Tech Agency Media Audience 98

Automatad Inc.

FEBRUARY 1, 2024

Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. What Is Ad Loading Time? The same 1-second delay decreased the viewability by 2.9%

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Google Ad Manager 360. Marketplace.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Adtelligent

OCTOBER 6, 2021

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. The vCPM metric is used to determine how many people view ads on a web page rather than the number of users who are actually visiting the site.

Viewability 52

Viewability CPM Impressions Header Bidding 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. Potential use of precise location info.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52