Monetize More

JULY 19, 2022

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Client-side header bidding does not face the same problem since the cookies are stored in the browser.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. What Is Ad Loading Time? The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. for mobile traffic.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Google Ad Manager 360. Marketplace.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. We can distinguish three main types of video advertisements: In-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52